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THE FUTURE OF ON-DEMANDT H E O N - D E M A N D C O N F E R E N C E
M A Y 1 9 , 2 0 1 5 | S A N F R A N C I S C O
@semil
Monday, May 18, 15
ON-DEMAND: A QUICK OVERVIEW
YESTERDAY
PigeonsTelegramsTelephones
GoogleMobile Apps
TOMORROW
VoiceDevicesBeacons
MessagingAnticipatoryPoint of SaleMobile APIs
“demandgeneration”
@semilMonday, May 18, 15
ON-DEMAND: THEORY OF CALL AVOIDANCE
Google search stillrequired a phone call...
Now apps make it sowe don’t have to call anyone.
API calls replace phone calls.
No wonder it works!
@semilMonday, May 18, 15
ON-DEMAND: DEVICE INPUT
Amazon Dash ButtonImagine an Uber button near your front door...
@semilMonday, May 18, 15
ON-DEMAND TRIGGERS: LOCATION
Imagine Uber beacons (by Estimote) in building lobbies...
@semilMonday, May 18, 15
ON-DEMAND TRIGGERS: MOTION
Imagine Uber anticipating a request based on your movement...
@semilMonday, May 18, 15
ON-DEMAND TRIGGERS: POINT OF SALE
Imagine Uber anticipating a request via Apple Pay...
@semilMonday, May 18, 15
ON-DEMAND, VIA MESSAGING
FB Messenger & Whatsapp are the new mobile browsers
@semilMonday, May 18, 15
ON-DEMAND, VIA SLACK
Slack seems so pervasive, I just assume one can do anything with it...
@semilMonday, May 18, 15
ON-DEMAND: MOBILE APIS
Uber works with Button to help spread APIs across apps....
@semilMonday, May 18, 15
NEW CUSTOMERS: BUSINESS
Boomtown offers on-demand tech support to businesses...@semil
Monday, May 18, 15
NEW TYPES OF CUSTOMERSNEW ISSUES
• Will we have new types of on-demand customers?
• ...such as, for healthcare?
• ...or, for government services?
• While, new delivery platforms/APIs emerge...
• And, the industry ponders consolidation, wrestles with worker rights, and grinds to improve unit economics.
@semilMonday, May 18, 15