THE WORLD IS GOING MOBILE, AND WITH IT, SO TOO ARE YOUR PROSPECTS AND CUSTOMERS

CONSUMERS ARE ALSO GOING MOBILE

CONSUMERS ARE GOING DIGITAL

Acting as our pocket-sized personal assistants, mobile devices seem tohave a greater impact on our daily lives with each passing day. In fact,many of us are spending more time on our smartphones and tablets than our laptops and desktops.

85.7% of respondents reported using digital channels to research and/or shop for holiday products and gifts

Among these, nearly three quarters (77.4%) will end up making a holiday purchase online this coming season.

85.7% 77.4%

THE VAST MAJORITY OF US CONSUMERS HAVE BECOME DIGITAL HOLIDAY SHOPPERS

Over half (53.4%) of respondents say they will use a tablet and/or smartphone to go online and research and/or purchase products this holiday season, while more than one-third (34.2%) of respondents who use a smartphone and/or tablet to shop expect to use their mobile devices more this holiday season than last. Perhaps most significantly, fully one third (33.3%) of these mobile shoppers will make holiday gift purchases directly on their mobile devices.

Use of tablet or smartphone to research

and make holiday purchases this season

Of those 53.4%:34.2% expect to use their mobile more this holiday

season than last

One third of these mobileshoppers will make holiday gift purchases directly on

their mobile devices

ARE CONDUCTED ON A MOBILE DEVICE

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