Top of Mind Brand Smartphone in Indonesia

1/20/2015 Survey Result by JakPat - Leading mobile market research in indonesia

http://jajakpendapat.net/surveyorproject/587 1/35

The Summary of TOP Brand Index Smartphone

1. MEREK APA YANG ADA DI BENAK ANDA KETIKA MENDENGAR KATEGORI PRODUK SMARTPHONE?

Open Ended, Total Answer : 2305

# Answer Total Answer Percentage

1 Samsung 1255 54.45 %

2 Iphone 165 7.16 %

3 Sony 137 5.94 %

4 Apple 81 3.51 %

5 Lenovo 52 2.26 %

6 Asus 46 2 %

7 Oppo 45 1.95 %

8 Lg 32 1.39 %

9 Blackberry 32 1.39 %

10 Smartfren 19 0.82 %

11 Htc 17 0.74 %

12 Nokia 16 0.69 %

13 Samsung, iphone 14 0.61 %

14 Android 13 0.56 %

15 Advan 11 0.48 %

16 Xiaomi 10 0.43 %

17 I Phone 9 0.39 %

JakPat AppLeading mobile market research in indonesia



18 Sony xperia 8 0.35 %

19 Samsung dan iphone 8 0.35 %

20 Samsung galaxy 7 0.3 %

21 Evercoss 7 0.3 %

22 Xperia 5 0.22 %

23 Acer 5 0.22 %

24 I-Phone 5 0.22 %

25 Sony Experia 5 0.22 %

26 andromax 4 0.17 %

27 Samsung, Sony 4 0.17 %

28 Iphone, samsung 4 0.17 %

29 Apple iPhone 4 0.17 %

30 Smartfreen 4 0.17 %

31 iphone dan samsung 4 0.17 %

32 Motorola 3 0.13 %

33 Samsunh 3 0.13 %

34 Hp 3 0.13 %

35 ipone 3 0.13 %

36 Samsung dan apple 3 0.13 %

37 Sony, samsung 3 0.13 %

38 Cross 3 0.13 %

39 Apple samsung 3 0.13 %

40 Aple 3 0.13 %

41 samsul 3 0.13 %



42 Samsung, Apple 3 0.13 %

43 Samsung, Nokia 2 0.09 %

44 Iphone, samsung, sony 2 0.09 %

45 Handphone 2 0.09 %

46 Samsung, lenovo 2 0.09 %

47 Mito 2 0.09 %

48 Samsung, LG 2 0.09 %

49 apple dan samsung 2 0.09 %

50 Penasaran 2 0.09 %

51 Smartfrend 2 0.09 %

52 Himax 2 0.09 %

53 Polytron 2 0.09 %

54 Iphone samsung 2 0.09 %

55 Samsung, apple, LG 2 0.09 %

56 Samsung, blackberry, iphone 2 0.09 %

57 samsung, blackberry 2 0.09 %

58 Samsung & iPhone 2 0.09 %

59 Apel 2 0.09 %

60 Samsung, oppo 2 0.09 %

61 Nexus 2 0.09 %

62 Apple, samsung 2 0.09 %

63 Bagus 2 0.09 %

64 Blackberry, samsung 2 0.09 %

65 Apple, samsung, blackberry 2 0.09 %

66 v 1 0.04 %



67 Samsung atau smarfren 1 0.04 %

68 Canggih 1 0.04 %

69 Oppo, Sony, samsung, lg 1 0.04 %

70 Cube 9x 1 0.04 %

71 Android dan iOS 1 0.04 %

72 Samsung,apple 1 0.04 %

73 Ukuran 1 0.04 %

74 Android xperia 1 0.04 %

75 Samsung, sony, iphone, BB 1 0.04 %

76 lg, samsung, & iphone 1 0.04 %

77 Sony X peria 1 0.04 %

78 iPhone, Samsung, LG, Noka 1 0.04 %

79 Samsung, Sony, LG, Oppo, Advan 1 0.04 %

80 Samsung. Sony. Iphone 1 0.04 %

81 Androi 1 0.04 %

82 Gadget 1 0.04 %

83 Yshdbdhdhs 1 0.04 %

84 Samsung, sony, iphone 1 0.04 %

85 Samsumg 1 0.04 %

86 Samsung, Smartfren 1 0.04 %

87 Fitur canggih 1 0.04 %

88 Samsung, iphone, smartfren, sony 1 0.04 %

89 Iphone, samsung, htc, lg, asus, sony, lenovo, dll 1 0.04 %

90 Ipong 1 0.04 %



91 Samsung, iPhone, LG, Sony Xperia, HTC, Oppo, Blackberry 1 0.04 %

92 Iphonr 1 0.04 %

93 mahal 1 0.04 %

94 Andromax g new 1 0.04 %

95 Blackbrrry, samsung, iphone 1 0.04 %

96 SAmsu 1 0.04 %

97 keren 1 0.04 %

98 Samsung, nokia, bb, iphone 1 0.04 %

99 Nexian 1 0.04 %

100 Apple, Samsung, Blackberry, Sony 1 0.04 %

101 Iphone, samsunh 1 0.04 %

102 Samsung, i-phone, nokia, sony erricson 1 0.04 %

103 Smartfren, samsung. 1 0.04 %

104 Samsung, xiaomi 1 0.04 %

105 iphone, samsung, dan merek smartphone terkenal lainnya. 1 0.04 %

106 LG , nokia , samsung 1 0.04 %

107 Samsung, andromax 1 0.04 %

108 Ga ada benak 1 0.04 %

109 Samsung, Sony, HTC 1 0.04 %

110 Sony ericson 1 0.04 %

111 Apple Iphone, Samsung 1 0.04 %

112 Fitur 1 0.04 %

113 Sooby 1 0.04 %

114 Iphone samsung bb lenovo imo advan sony dll 1 0.04 %



115 Samsung,, LG,, Lenovo,, Xiaomi,, oppo,, sonny ericson 1 0.04 %

116 One plus 1 0.04 %

117 Samsung, bb, iphone 1 0.04 %

118 samsungppp 1 0.04 %

119 Lg, samsung, apple, motorola, htc 1 0.04 %

120 Iphone, bb 1 0.04 %

121 Samsung, sony apple 1 0.04 %

122 Handphone canggih 1 0.04 %

123 Semua yg menggunakan os android dan iphone 1 0.04 %

124 Sony, Samsung, Apple, Asus 1 0.04 %

125 Samsung iphone sony lg 1 0.04 %

126 Acer, sony, nokia, samsung, htc, apple, asus 1 0.04 %

127 Iphone, samsung, sony, lg, htc, motorola. 1 0.04 %

128 Smartfrend andromax c 1 0.04 %

129 HTC dan Sony dan Himax Pure lll 1 0.04 %

130 Asus dan samsung 1 0.04 %

131 Iphone,bb,samsung,asus,xiaomi 1 0.04 %

132 Tipe hp 1 0.04 %

133 Samsung, LG, OPPO 1 0.04 %

134 Samsung galaksi note 1 0.04 %

135 SAMSUNMH 1 0.04 %

136 Samsung, Oppo, Sony, LG, iPhone, Lenovo, Advance, Xiaomi 1 0.04 %

137 Skip 1 0.04 %

138 Samsung, lenovo, asus 1 0.04 %

139 Samsung, Apple iPhone 1 0.04 %



140 Samsung. Sony. Lenovo. Iphone. Asus 1 0.04 %

141 Asus,sony,samsung,lg 1 0.04 %

142 Banyak 1 0.04 %

143 Sony & Samsung 1 0.04 %

144 Apple,Samsung 1 0.04 %

145 Fren 1 0.04 %

146 Apple,sony,samsung,nokia 1 0.04 %

147 Apple, samsung, sony 1 0.04 %

148 Hp canggih hp pintar 1 0.04 %

149 Dgdggdh 1 0.04 %

150 Samsunf 1 0.04 %

151 Samsung,oppo & advan 1 0.04 %

152 Taff 1 0.04 %

153 Bb 1 0.04 %

154 lg, samsung 1 0.04 %

155 Samsung,sony,lennovo,smartfren,oppo 1 0.04 %

156 Oppo fine7 1 0.04 %

157 Samsung,asus 1 0.04 %

158 Samsung,apple,lennovo,LG,oppo,smartfren 1 0.04 %

159 Asus, samsung 1 0.04 %

160 Samsung, iPhone, LG 1 0.04 %

161 Samsung dan sony 1 0.04 %

162 Huwawei smartfren 1 0.04 %

163 Samsung, apple, lenovo, LG 1 0.04 %



164 Smartfriend 1 0.04 %

165 Google nexus 1 0.04 %

166 Samsung. 1 0.04 %

167 Samsung apple 1 0.04 %

168 Samsung, Sony, Andromax, Evercoss, Mito 1 0.04 %

169 Oppho 1 0.04 %

170 Kualitas 1 0.04 %

171 Samsung. Smartfreen 1 0.04 %

172 Fungsinya 1 0.04 %

173 sony, samsung, lenovo 1 0.04 %

174 Asus, samsung, i phone 1 0.04 %

175 Multitasking 1 0.04 %

176 apple...blackberry..htc..sony..samsung 1 0.04 %

177 Samsung.... apple 1 0.04 %

178 Blackbery 1 0.04 %

179 Samsung,Blackberry,Nokia 1 0.04 %

180 Sony Ericsson 1 0.04 %

181 Pinter 1 0.04 %

182 Asus , samsung , iphone , blackberry 1 0.04 %

183 Samsung dan sony xperia 1 0.04 %

184 Azuz 1 0.04 %

185 ingin membeli 1 0.04 %

186 Samsung, imo, blackberry 1 0.04 %

187 LG DAN SAMSUNG 1 0.04 %



188 Blackberru 1 0.04 %

189 1 gadget penting yang bisa digunakan untuk segala macam aktifitas 1 0.04 %

190 iPhone,Samsung,HTC,LG,Lenovo,Huawei,ZTE,Motorola,Asus,Nokia 1 0.04 %

191 Smartfren andromax 1 0.04 %

192 Apple, Samsung, HTC 1 0.04 %

193 Apa ya? 1 0.04 %

194 Ahhah 1 0.04 %

195 Fiturnya banyak 1 0.04 %

196 IPhone, Xperia 1 0.04 %

197 Sony, Samsung, Apple 1 0.04 %

198 Iphone , samsung 1 0.04 %

199 Xiaomi, Nexus, AndroidOne, Snapdragon. MediaTek jelek, iPhone jelek ga guna. Android is the best1 0.04 %

200 Wow 1 0.04 %

201 Samsung, Apple, HTC 1 0.04 %

202 HTC One M8 1 0.04 %

203 Samsung, sony, nokia, lenovo, Lg, oppo, Advan, himax 1 0.04 %

204 Asus,smartfren 1 0.04 %

205 Xiao mi 1 0.04 %

206 Nokia, sony, samsung 1 0.04 %

207 samsung, iphone, sony,oppo 1 0.04 %

208 Andromeda 1 0.04 %

209 Samsung, LG, apple 1 0.04 %

210 apple, sony, nokia, samsung 1 0.04 %

211 Sony experia z 1 0.04 %



212 Samsung, Sony, Nokia 1 0.04 %

213 Axioo 1 0.04 %

214 Samsung, apple, lg, nokia, sony 1 0.04 %

215 Sony,iphone,mi,smartfren 1 0.04 %

216 Android, blackberry, iphone 1 0.04 %

217 iPhone & Samsung 1 0.04 %

218 apple, samsung, oppo, lenovo 1 0.04 %

219 Sonyericson 1 0.04 %

220 Samsung android 1 0.04 %

221 Android, ios 1 0.04 %

222 Hp pintar dan canggih 1 0.04 %

223 Blacberry, Iphone 1 0.04 %

224 Samsung, sony xperia, htc, asus zenfone 1 0.04 %

225 Aple samsung sony 1 0.04 %

226 Smarfren 1 0.04 %

227 Evercross 1 0.04 %

228 tidakk ada 1 0.04 %

229 Samsung, apple, blackberry, asus 1 0.04 %

230 Samsung, Nokia, Oppo 1 0.04 %

231 Samsung, lumia, sony 1 0.04 %

232 Hape buat kerja sama internet 1 0.04 %

233 Appel 1 0.04 %

234 Iphone samsung htc lg 1 0.04 %

235 samsung, LG, nokia 1 0.04 %



236 Apple, samsung, asus, lenovo, acer, oppo, htc, motorola, nokia, sony, Lg, dll1 0.04 %

237 Iphone 6 1 0.04 %

238 Samsung,oppo dan apple 1 0.04 %

239 Sony, lg, samsung, asus 1 0.04 %

240 Apple Phone 1 0.04 %

241 Samsung , Oppo, HTC 1 0.04 %

242 sony, oppo, samsung, iphone 1 0.04 %

243 Internet 1 0.04 %

244 Samsung, Lenovo. iphone, asus, sony 1 0.04 %

245 Samsung , LG , Asus 1 0.04 %

246 Samsung, sonny 1 0.04 %

247 Biasa saja 1 0.04 %

248 Samsung, LG. 1 0.04 %

249 samsung, iphone, nokia, sonny 1 0.04 %

250 Samsung dan oppo 1 0.04 %

251 Ram 1 0.04 %

252 Blackberry, samsung, iphone 1 0.04 %

253 Samsun 1 0.04 %

254 Samsung, Lg, Sony 1 0.04 %

255 Samsung, Blackbery dan Nokia 1 0.04 %

256 Experia 1 0.04 %

257 canggih dan berteknologi tinggi 1 0.04 %

258 Aplle 1 0.04 %

259 Swasung 1 0.04 %



260 Iphone 5 1 0.04 %

261 Samsung 1 0.04 %

262 Tidak ada 1 0.04 %

263 Samsung, Blackberry, dan LG 1 0.04 %



2. MEREK PRODUK SMARTPHONE YANG ANDA GUNAKAN SAAT INI?

Multiple Answer, Total Answer : 2305

0 % 20 % 40 % 60 % 80 % 100

%

1

2

3

4

5

6

7

8

9

10

Samsung (48.03% )

Other option (21.74% )

Sony (9.54% )

Lenovo (6.64% )

LG (3.99% )

Oppo (3.73% )

Iphone (3.64% )

Huawei (1.04% )

Xiaomi (0.95% )



Nexus (0.69% )



# Option Total Answer Percentage

1 Samsung 1107 48.03 %

2 Other option 501 21.74 %

3 Sony 220 9.54 %

4 Lenovo 153 6.64 %

5 LG 92 3.99 %

6 Oppo 86 3.73 %

7 Iphone 84 3.64 %

8 Huawei 24 1.04 %

9 Xiaomi 22 0.95 %

10 Nexus 16 0.69 %



3. KAPAN RENCANA ANDA AKAN MEMBELI SMARTPHONE LAGI DI MASA DEPAN?

Multiple Answer, Total Answer : 2305

0 % 20 % 40 % 60 % 80 % 100

%

1

2

3

4

5

6

7

1 Tahun ke depan (46.29% )


6 Bulan ke depan (11.67% )

3 Bulan ke depan (8.94% )

Bulan depan (4.16% )

Besok (0.95% )

Minggu depan (0.82% )




1 1 Tahun ke depan 1067 46.29 %


3 6 Bulan ke depan 269 11.67 %

4 3 Bulan ke depan 206 8.94 %

5 Bulan depan 96 4.16 %

6 Besok 22 0.95 %

7 Minggu depan 19 0.82 %



4. MEREK SMARTPHONE APA YANG INGIN ANDA BELI DI MASA DEPAN?

Single Answer, Total Answer : 2305

Iphone (32.97% )

Samsung (27.03% )

Sonny (11.32% )


Xiaomi (6.51% )

Oppo (5.55% )

LG (3.69% )

Lenovo (2.78% )

Nexus (1.61% )

Huawei (0.39% )




1 Iphone 760 32.97 %

2 Samsung 623 27.03 %

3 Sonny 261 11.32 %


5 Xiaomi 150 6.51 %

6 Oppo 128 5.55 %

7 LG 85 3.69 %

8 Lenovo 64 2.78 %

9 Nexus 37 1.61 %

10 Huawei 9 0.39 %



5. BERIKAN RATING ATAS MEREK SMARTPHONE YANG ANDA GUNAKAN SAAT INI

Scale Question, Total Answer : 2305

Scale 7 (0.09% )

Scale 5 (31.24% )

Scale 4 (48.29% )

Scale 3 (15.57% )

Scale 2 (3.56% )

Scale 1 (1.21% )

Scale 0 (0.04% )



# Scale Total Answer Percentage

1 Scale 7 2 0.09 %

2 Scale 5 720 31.24 %

3 Scale 4 1113 48.29 %

4 Scale 3 359 15.57 %

5 Scale 2 82 3.56 %

6 Scale 1 28 1.21 %

7 Scale 0 1 0.04 %



6. URUTKAN FITUR YANG PALING ANDA CARI KETIKA MEMBELI SMARTPHONE

Priority, Total Answer : 2305

Op ti o n : H ar ga

0 % 20 % 40 % 60 % 80 % 100

%

1

2

3

4

5

6

7

Priority 1 (38.87% )




Priority 7 (9.98% )

Priority 3 (9.54% )

Priority 2 (7.29% )



# Priority Total Answer Percentage

1 Priority 1 896 38.87 %

2 Priority 6 288 12.49 %

3 Priority 5 257 11.15 %

4 Priority 4 246 10.67 %

5 Priority 7 230 9.98 %

6 Priority 3 220 9.54 %

7 Priority 2 168 7.29 %

Op ti o n : War n a kemasan

0 % 20 % 40 % 60 % 80 % 100

1

2

3

4

5

6

7



%Priority 7 (66.42% )


Priority 5 (6.68% )

Priority 2 (3.47% )

Priority 3 (2.95% )

Priority 4 (2.82% )

Priority 1 (0.69% )




1 Priority 7 1531 66.42 %

2 Priority 6 391 16.96 %

3 Priority 5 154 6.68 %

4 Priority 2 80 3.47 %

5 Priority 3 68 2.95 %

6 Priority 4 65 2.82 %

7 Priority 1 16 0.69 %

Op ti o n : Uku r an Layar

0 % 20 % 40 % 60 % 80 % 100

1

2

3

4

5

6

7



%Priority 5 (24.03% )





Priority 7 (5.08% )

Priority 1 (4.99% )




1 Priority 5 554 24.03 %

2 Priority 6 549 23.82 %

3 Priority 4 420 18.22 %

4 Priority 3 313 13.58 %

5 Priority 2 237 10.28 %

6 Priority 7 117 5.08 %

7 Priority 1 115 4.99 %

Op ti o n : Reso l u si K amer a

0 % 20 % 40 % 60 % 80 % 100

1

2

3

4

5

6

7



%Priority 4 (22.43% )






Priority 7 (3.99% )




1 Priority 4 517 22.43 %

2 Priority 3 417 18.09 %

3 Priority 5 405 17.57 %

4 Priority 6 330 14.32 %

5 Priority 2 304 13.19 %

6 Priority 1 240 10.41 %

7 Priority 7 92 3.99 %

Op ti o n : Bater e

0 % 20 % 40 % 60 % 80 % 100

1

2

3

4

5

6

7



%Priority 5 (22.39% )




Priority 2 (7.38% )

Priority 7 (6.33% )

Priority 1 (3.82% )




1 Priority 5 516 22.39 %

2 Priority 4 488 21.17 %

3 Priority 3 470 20.39 %

4 Priority 6 427 18.52 %

5 Priority 2 170 7.38 %

6 Priority 7 146 6.33 %

7 Priority 1 88 3.82 %

Op ti o n : RA M

0 % 20 % 40 % 60 % 80 % 100

1

2

3

4

5

6

7



%Priority 2 (32.41% )

Priority 3 (20% )



Priority 5 (8.5% )

Priority 6 (6.12% )

Priority 7 (1.82% )




1 Priority 2 747 32.41 %

2 Priority 3 461 20 %

3 Priority 1 456 19.78 %

4 Priority 4 262 11.37 %

5 Priority 5 196 8.5 %

6 Priority 6 141 6.12 %

7 Priority 7 42 1.82 %

Op ti o n : P r o seso r

0 % 20 % 40 % 60 % 80 % 100

1

2

3

4

5

6

7



%Priority 2 (25.99% )




Priority 5 (9.67% )

Priority 6 (7.77% )

Priority 7 (6.38% )




1 Priority 2 599 25.99 %

2 Priority 1 494 21.43 %

3 Priority 3 356 15.44 %

4 Priority 4 307 13.32 %

5 Priority 5 223 9.67 %

6 Priority 6 179 7.77 %

7 Priority 7 147 6.38 %

Mobile

Top of Mind Brand Smartphone in Indonesia