TpM2015: iBeacon! What if you get closer to your customers?

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  • TpM 2015 Sierre, Switzerland

    iBeacon! enter into the pocket of your

    customers!

  • The information revolution is useless if it is to add information to information and time to the already mismanaged time.

    Jol de RosnayDocteur s Sciences

    President of Biotics International Special Advisor to the President of Universcience

    Interview of Jol de Rosnay and Paul Virilio on radio channel France Culture, on December 4th 1995

  • And NOW

    What if you could transmit

    informationpersonplacetime.

    the rightto the rightat the rightat the right

  • Observation

    For years, methods of information diffusion have evolved following two axis:

    Seek of complementarity

    Seek of instantaneousness

  • Media convergenceInternet is now recognized as the primary media in the field of tourism.

    TV

    Radio

    Press Internet Mobile

    Billboard

    Internet

  • Mobile First

  • Situation

    Digital is now nomad !

    The smartphone is its representative !

  • Situation

    95% of Swiss have a smartphone

    36 apps on average on a smartphone (downtrend)

    -

    Only 9 apps are frequently used!

  • ObjectiveBeing the indispensable companion during

    their stay.

    Being the relevant companion before and after their stay.

    Give yourself the opportunity to be in the top 5 applications during their stay.

  • TODAYAnalysis of current situation and developments:

    - Apps come to the user (notifications, widgets...)

    - The positions taken by the key players also tend to confirm this trend (Apple, Facebook, Google ...)

    - The nomadic social also becomes inevitable, Facebook and Twitter are not alone (Instagram, Linkedin, Pinterest ...)

    - ...

  • smartphone

    Smartphones are our companions in all stages of life (professional and personal)

    In our pocket

    GPS, WIFI, QR, WATCH, HOME AUTOMATION, AUTOMOTIVE,

    WEB, MUSIC ... iBeacon

  • CRM

    IN Better know your clients

    OUT Take targeted

    action

  • iBeacon

    A technology originally thought to meet our premise.

    informationpersonplacetime.

    the rightto the rightat the rightat the right

  • Hey! what is ibeacon?

    Hey! what is ibeacon?

  • hey! what is

    ibeacon?

    Micro-location technology introduced by Apple Inc. mid 2013. It is an enabler to new mobile interactions that enhances users experience.

    It allows providing the client with contextualized information (according to place, time, target).

  • HEY! How

    does it work?

  • Localized notifications

    Wakes up apps (even if not running in background)

    Contextualized information

    Indoor positioning

    Data collection

    ibeacon key

    specific features

  • ibeacon is an

    enabler

    Marketing: Proximity communication Promotion Geo localized information Loyalty program Points of interest

    Analytics: Number of visit Time spent in shop Conversion rate

    Indoor positioning Interactive maps Localisation / Navigation Guide via localized notifications Employee location Geofencing Flow analysis (paths, hot/cold zones)

  • iBeacon

    A changing technology before its introduction

  • Sharing

    BEFORE DURING AFTER

    Profiling

    Preparation of the stay

    Database - App intelligence

    ArrivalHotel Appartement Parking Services

    Predictive agenda

    Route Activities

    Actions

    Contextualisation - Geofencing

    Gamification-

    Badging

    Sociallinking

    Augmentedreality

    SecurityConciergeservices

    MemoriesLoyalty

    Ambassador

    Marketing Impact

  • SKI Resorts Flow Management Predictive agenda / profile, weather, crowd

    Special offers

    Performance tracking

    Warning notifications

    Gamification

  • Multimedia guide: thematic route in the tourists language

    Promotion of local activities

    vineyard

  • CITIES

  • Better know your client

    Enhanced and personalised services

    Loyalty program

    Hotels

  • Indoor positioning and navigation

    Thematic routes

    Contextualised audioguide

    MUSEUMS

  • The rightat the rightat the rightto the right

    27

    informationplacetimetarget.

    contextualised information

  • Your stages

    1. Seduction

    2. Preparation, intelligence collection

    3. Experience

    4. Loyalty

    5. Feedback

  • Your project

    A. Qualification, business expertise;

    B. Personas;

    C. Functional and strategical definition;

    D. Realisation;

    E. Crossmedia deployment (re-materialisation); 1. Seduction / 2. Preparation, intelligence collection / 3. Experience / 4. Loyalty 5. Feedback

    F. Analysis and requalification;

  • What about YOU?

  • HEY!

    Marc BERGER Raphal MARTIN

    www.hey-solutions.com info@hey-solutions.com

    @hey_beacon

    http://www.hey-solutions.commailto:info@hey-solutions.com

  • hey! Methodology

    Gather knowledge about the project

    UNDERSTAND DESIGN ASSESS SPECIFY

    Use different tools to create a user

    experience

    Describe in detail the solution

    Test the solution in real situation

    Stage 1 Stage 2 Stage 3 Stage 4

    AuditsBenchmarkPersonas and use cases

    Deliverables Deliverables Deliverables Deliverables

    WireframesTest synthesisWireframes improvements

    Detailed functional specifications

    CREATE

    Stage 5

    Build the app

    Deliverables

    Mobile app

  • HEY! WE AREEFFICIENT

    1

    HEY! YOU AREEVERYWHERE

    2

    HEY! ITS LIVE

    3

    hey! Methodology

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