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1 © Urban Airship. Confidential. Do Not Distribute.
Insight1:1 Insight drives smarter action. Learn what makes your users tick.
2 © Urban Airship. Confidential. Do Not Distribute.
An audience intelligence tool to identify valuable segments and power retargeting
3 © Urban Airship. Confidential. Do Not Distribute.
Urban Airship Insight
User-level intelligence for smarter action
INSIGHT
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Optimize audience growth and retention
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Performance dashboards built for marketers
Benchmarks for retail, travel and media verticals
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Ad hoc analysis for personalized insight
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Actionable User-Level Exports in Every Report
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Activation
Retention
Referral
Revenue
Acquisition
Insight powers growth
Which acquisition source leads to your most valuable users?How can I improve user activation?
How can I optimize user retention?
Which audiences are likely to refer my app?
Which audiences are likely to drive future revenue?
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Acquisition: Identify sources that convert
PARTNERS
Drilldown to source
Measure conversion
Acquisition sources
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Acquisition: Create look-a-like campaigns
Find highly engaged users in your app Upload into Facebook to find more
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Activation: Find audiences primed for action
Use path analysis to find users that are on the threshold to convert
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Retention: Optimize user flows
Measure updates in your welcome series through cohort analysis
Welcome Series A
Welcome Series B
Sent message Sent message Sent message
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Retention: Create re-engagement campaigns
• Identify users that recently uninstalled
• Export a list for an e-mail, or social winback campaign
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Referral: Find your fans and encourage sharing
Drilldown into users that recently active
And find users that also visit frequently
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Revenue: Monetize engaged audiences
Retarget users that responded to an earlier message to boost conversion
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A comprehensive audience targeting solution
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How Insight and Connect work together
INSIGHTCONNECT
• Receive raw data set to enable deep research capabilities and custom queries
• Omni channel analyses
• Answer your day to day marketing questions
• Capability to take immediate actions
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Connect
Connect the real-time power of mobile to the rest of your business
Click here for more on Connect
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