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The purpose of "SC.USSD Push" software and hardware complex is bulk USSD push messaging and adding advertising messages at the end of USSD responses from various services in the MNO network. The platform supports both regular USSD messages and complex dialogs (USSD menus).
Citation preview
SC.USSD Push
Bulk USSD Notification Organization System with Dialog Capability
Krasnoyarsk, 2014
SC.USSD Push Our Offer
The purpose of SC.USSD Push is bulk USSD Push messaging, as well as proxying of the MNO’s USSD-services and adding advertisements to the traffic
The USSD technology is supported by most phone models
98%
SC.USSD Push Bulk USSD messaging
Push messages are sent using subscriber lists prepared in the system Capability to import and export number lists from file (CSV, Excel) or database
Hundreds of USSD per
second
Easy control using a web
interface
USSD Push
SC.USSD Push USSD menu
The USSD menus are formed using the web interface
The platform supports both regular USSD messages and complex dialogs (USSD menus)
A new channel for
communication with subscribers
Reject Accept
SC.USSD Push Subscriber response processing
In addition to sending USSD messages, the system has the capability to process subscriber responses, in particular subscribing to new services, etc.
SC.USSD Push USSD service proxying
Advertising message validity period
Total length of the modified USSD response (limitation of USSD response length)
History of ad displays per subscriber (e. g. an advertisement should not be displayed more than once per day)
Other parameters on the customer’s request
Adding advertising messages at the end of USSD responses from various services in the MNO network will help deliver the information to the subscribers in a reliable and effective way
Proxying parameters
4
2
SC.USSD Push USSD service proxying
1
3
A subscriber sends a query to a USSD service number
SC.USSD Push
Service in the MNO network
*111#
Service text
+ Ad
After receiving a response from the real service, the platform adds an advertisement and sends the response to the subscriber
SC.USSD Push
SC.USSD Push Targeting
Various parameters may be taken into account while selecting a suitable advertising campaign:
These targeting parameters are approved during the platform implementation stage
● Subscriber region
● Number of SMS messages
● Mobile device operating system
● Data traffic
● APRU
● etc.
SC.USSD Push Fully functional API
Viewing the history of the subscriber’s queries during a specified period
Adding/removing the subscriber’s number to/from the bulk messaging list
Clearing the numbers list
Creating/deleting a bulk messaging session
Launching and stopping bulk messaging
Sending USSD messages (menus) to the subscriber without creating a bulk messaging session
And many other features
The API provides full access to the platform functions, such as:
SC.USSD Push Collection of statistics on platform operation
The system provides statistics on:
Completed bulk messaging sessions
Advertising campaigns
Platform load
etc.
SC.USSD Push Integration Scheme
FrontEndMSC BackEnd
Billing
Sigtran
Subscribers
SC.USSD Push
Other systems in MNO’s network
SS7
SQL
HTTP
Web interface
HTTP, HTTPS, SOAP, Diameter
HTTP, HTTPS, SOAP, Diameter
HTTP
MNO’s services
SMPP
Other USSD centers
SC.USSD Push Advantages
A new channel for communication with subscribers
Bilateral interaction with subscribers
Addition of advertising endings to the existing USSD services without modification
Advertisement targeting by various parameters
Versatile integration: various protocols (SMPP, MAP, SIGTRAN, HTTP, SOAP, DB query) with flexible architecture
About the Company
Svyazcom solutions provide services to over
million subscribers
successful installations for Russian and CIS companies
80
Svyazcom is a developer of platform VAS solutions and specialized software for mobile network operators and service providers
200
Our Clients
Mobile network operators
Content and service providers
Gleb Maginskiy [email protected]
tel./fax: +7 (391) 227-74-03 www.svyazcom..ru
USSD Push from Svyazcom