Losing or Winning against competitors

Presented by:

Piyush Kapoor 2K14G065

Arnab Nath 2K14G020

Mari Sweta 2K14G100

Garima 2K14G117

Oshi Agarwal 2K14IB05

Current perception about Samsung phones

Its preference against other competing brands

Recurring buying preference

Attributes people like the most in Samsung phones

The issues faced by Samsung phone users

Samsung has lost its market in

India.

We took this as a hypothesis and

framed the questionnaire in order

to test the hypothesis employed.

Hardware integration with many open sources OS and software

Excellence in engineering and producing hardware parts and consumer electronics

Innovation and design

Focus on environment

Low production costs

Largest share in mobile phones and 1st place in smartphone sales

Ability to market the brand

Patent infringement

Too low profit margin

Lacks its own OS and software

Focus on too many products

Main competitors are also having large customer

base

Growing India’s smartphone market

Increasing demand for quality application

processors

Growth of tablets market

Obtaining patents through acquisitions

Growing mobile advertising industries

Saturated smartphone market in developed countries

Declining margins on hardware production

Breached patents

Apple’s iTV launch

Rapid changes in technology

Price wars

33%

13%

12%

10%

4%

6%

6%

6%

10%

Sales

Samsung

Micromax

Apple

Sony

HTC

Nokia

Gionee

Motorola

Others

0

2

4

6

8

10

12

14

16

18

Below 15K 15K- 25K 25K-40K Above 40K

Peo

ple

Price range

Price Range

Price Range

micromax17%

Htc39%

Nokia 20%

Iphone 9%

Sony 7%

Motorola 4%

Blackberry 2%

xiomi 2%

Sales

Design 16%

Varient 6%

Price23%

Functionality 13%

Durability 10%

service 9%

Advance tech23%

Sales

korean brand 38%

Cheap Price 24%

Durable 30%

Other 8%

Sales

Cheap Price 15%

Apperence 23%

Advance tech 58%

Others 4%

Attributes

0

5

10

15

20

25

30

35

Yes No

Reccuring buying preference

Reccuring buying preference

0

2

4

6

8

10

12

14

16

18

10 9 8 7 6 5 & Below

Rating

Rating

Samsung still holds a convincing position in the market.

Samsung is well known as a famous Korean brand and a

phone with cheap affordable price.

Samsung is still chosen as the next phone among the

users.

Samsung’s prominent competitors are found out to be

HTC, Microsoft (Nokia), Micromax and Apple.

Samsung’s most selling price range is below 15000 INR.

Samsung is chosen by people because of its advanced

technology, aesthetic looks and its affordable price

variants.

Low battery life is an issue faced by most people so this issue needs to be addressed as people are using mobile phones day in and out rigorously.

More variants in the price ranges would allow people to still prefer Samsung.

Samsung is chosen by people due to its advanced technology so Samsung should keep working upon innovative technological integration into their phones.

The post purchase service should be improved

with faster response and solution for the

grievances.

Samsung should make the phones above the

price range of 15k more appealing as HTC and

Micromax are following Samsung very closely

and this might hamper Samsung.