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SUNIL JAGANI
Why Building a Mobile App is a Necessity?
If you think that mobile apps are solelyfor big name brands like Walmart andBank of America, you are wrong. Moreand more small and midsize businessesare following the mobile trend,understanding that an effective mobilestrategy involves more than just amobile-friendly website
W H Y Y O U RB U S I N E S SN E E D S A N
A P P ?
f o r b e s . c o m
" D o y o u w a n t t o m a k e y o u r b u s i n e s sa c c e s s i b l e t o y o u r c u s t o m e r s 2 4 / 7 ? "
Time for a few questions!
People spend most of their time on smartphones these days,which are sophisticated enough to let them manage everything
from home to business.
So, when its business, they can easily find you from their mobilephones, provided you have a mobile app
" D o y o u w a n t y o u r b r a n d t o b e r e c o g n i z e d ? "
That small and unique icon of your business on the mobiledevices of your customers will get them to recognize your
brand
" A r e y o u l o o k i n g f o r s o m e a d v a n c e d s a l e so p p o r t u n i t i e s ? "
An app is the only way to close your sales in seconds.
Having an app means your customers don't have to wait to getto a computer to buy your products
" W o u l d y o u l i k e t o i m p r o v e r e l a t i o n s h i p w i t hy o u r c u s t o m e r s ? "
With a single tap, your customers can engage with you andvice versa.
Whether it is customer support, after-sales query, or anything,you are literally at your customer's fingertips.
S T A T I S T I C S&
F A C T S
M o b i l e a p p u s a g e
14
28
42
2010 2011 2012 2013 2016
56
70
0
N O . O F A P P S D O W N L O A D S W O R L D W I D E
01
Download in billions
Years
Projected number of appsdownloads in 2017 is 100billion
50
100
150
2012 2013 2014 2015 2016
200
250
0
N O . O F F R E E A P P S D O W N L O A D S
02
Download in billions
Years
Projected number of freeapps downloads in 2017is 250 billion
5
10
15
2011 2012 2013 2015 20160
N O . O F P A I D A P P S D O W N L O A D S
03
Download in billions
Years
Projected number of paidapps downloads in 2017is 15 billion
R E A C H &R E V E N U E
S o u r c e i n f o r m a t i o n f o rl o g g e d i n u s e r s o n l y .
N O . O F U S V I S I T O R S T O D I F F E R E N T A P P
01
10
20
30
40
50
Facebook Pandora Radio YouTube Instagram Snapchat0
Total U
nique Visitors (in
millions)
Projected number of uniquevisitors is expected togrow 50% in 2017
W O R L D W I D E M O B I L E A P P R E V E N U E
02
50
100
150
2015 2016 2020
200
0
Revenue in US billion dollars
Projected growth inrevenue is estimatedto reach $200 billionby 2020
B E N E F I T ST h e f u t u r e i s m o b i l e c o m p u t i n g - s m a r t p h o n e sa n d t a b l e t s a r e j u s t e l e m e n t s o f i t . T h ei n d u s t r y i s o n t h e v e r g e o f a w h o l e n e wp a r a d i g m .
T h o r s t e n H e i n s , B l a c k B e r r y
bu i l d l oya l t yr e i n fo r ce you r b r andi n c r e a se you r v i s i b i l i t yi n c r e a se you racce s s i b i l i t yi n c r e a se s e l l - t h roughi n c r e a se exposu re a c ro s smob i l e dev i ce sconnec t you w i t h on-the-go consume r s
* T e r m s a n d c o n d i t i o n s a p p l y
bu i l d l oya l t yr e i n fo r ce you r b r andi n c r e a se you r v i s i b i l i t yi n c r e a se you racce s s i b i l i t yi n c r e a se s e l l - t h roughi n c r e a se exposu re a c ro s smob i l e dev i ce sconnec t you w i t h on-the-go consume r s
* T e r m s a n d c o n d i t i o n s a p p l y
bu i l d l oya l t yr e i n fo r ce you r b r andi n c r e a se you r v i s i b i l i t yi n c r e a se you racce s s i b i l i t yi n c r e a se s e l l - t h roughi n c r e a se exposu re a c ro s smob i l e dev i ce sconnec t you w i t h on-the-go consume r s
* T e r m s a n d c o n d i t i o n s a p p l y
bu i l d l oya l t yr e i n fo r ce you r b r andi n c r e a se you r v i s i b i l i t yi n c r e a se you racce s s i b i l i t yi n c r e a se s e l l - t h roughi n c r e a se exposu re a c ro s smob i l e dev i ce sconnec t you w i t h on-the-go consume r s
* T e r m s a n d c o n d i t i o n s a p p l y
bu i l d l oya l t yr e i n fo r ce you r b r andi n c r e a se you r v i s i b i l i t yi n c r e a se you racce s s i b i l i t yi n c r e a se s e l l - t h roughi n c r e a se exposu re a c ro s smob i l e dev i ce sconnec t you w i t h on-the-go consume r s
* T e r m s a n d c o n d i t i o n s a p p l y
bu i l d l oya l t yr e i n fo r ce you r b r andi n c r e a se you r v i s i b i l i t yi n c r e a se you racce s s i b i l i t yi n c r e a se s e l l - t h roughi n c r e a se exposu re a c ro s smob i l e dev i ce sconnec t you w i t h on-the-go consume r s
* T e r m s a n d c o n d i t i o n s a p p l y
bu i l d l oya l t yr e i n fo r ce you r b r andi n c r e a se you r v i s i b i l i t yi n c r e a se you racce s s i b i l i t yi n c r e a se s e l l - t h roughi n c r e a se exposu re a c ro s smob i l e dev i ce sconnec t you w i t h on-the-go consume r s
* T e r m s a n d c o n d i t i o n s a p p l y
C H A N C E S O FS U C C E S S
W h a t i t t a k e s f o r am o b i l e a p p t o b e
p o p u l a r ? ? P r o b a b l y ,e v e r y t h i n g . A n d , i t
l a r g e l y d e p e n d s o f h o wm u c h e f f o r t y o u a r e
r e a d y t o p u t i n .
Failure
22%
Success
78%
F I N D T H E R I G H TR E S O U R C E S
It all comes down to the resources you've hired totake care of most critical task of your business. Makesure that an innovative team with the right knowhowtakes your mobile app development project. Because,it's not everyone's cup of tea!
A B O U T T H E W R I T E RSuni l Jagani i s a mobi le technology expert who has he lped
many bus inesses des ign and deve lop successfu l mobi leapps . Through h is company A l l ianceTek , he spearheads
app deve lopment pro jects r ight f rom ideat ion to i tssuccessfu l execut ion
C O N T A C T
SUNIL JAGANI, ALLIANCE TEK484-892-5713
100 Deerf ie ld Lane, Su i te 250Malvern , PA 19355
pa. info@al l iancetek .comfb.com/Al l iancetek Inc
