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Global Editors Network News SummitParis • June 19.-21.2013Team: Deutsche WelleXiegong Fischer, EditorCosmin Cabulea, Development/VisualizationMirko Lorenz, Editor/Information Architect
HACK THE NEWSROOM//USER ENGAGEMENTA What-if Tool for YoungPeople to Plan their Careers Using Data
BECAUSE:HOMEPAGE RE-DESIGN IS NOT ENOUGH
WHY?WHAT? HOW?
This is how we worked....
RIGHT NOW:EACH DAY MILLIONS OF USERS ARE
TRICKED OUT OF THEIR DATA (TO AVOID TERRORISM & TO SELL MORE SHOES.)
JOURNALISM SHOULD GIVE DATA, NOT TAKE IT.
TOPIC: USER ENGAGEMENTWHY SHOULD ANY USER GO TO OUR HOMEPAGE?
(SECRET TRICK)MAKE A SMALL USER GROUP REALLY HAPPY, NOT A BIG AUDIENCE JUST A LITTLE BIT HAPPY
HELP (YOUNG) PEOPLE TO CHOOSE A PROFESSION
WHICH JOB WOULD MAKE ME RICH AND HAPPY?
YOUNG PEOPLE STRUGGLE CHOOSING THE RIGHT JOBFACT: 25% OF ALL GERMAN GRADUATES FLOCK TO JUST 4 (!) POPULAR PROFESSIONS*
What my parents
wantWhat I want
* SOURCE: DESTATIS
THE HOW: WHAT QUALITIES ARE NEEDED?BE DATA-DRIVEN BE RELEVANTBE FIERCELY ON THE USERS SIDE
TECHNOLOGY:EXTENSIVE OPEN DATA PLUSNATIONAL JOB STATISTICS
ALGORITHM: CALCULATING LIFETIME INCOME,WITH ALL FACTORS
WHAT SHOULD BE PART OF THE EQUATION?- YEARS TRAINING- MONEY- JOB AVAILABILITY- TYPICAL RISKS OF JOB („BURN-OUT“)- STABILITY OF SPECIFIC INDUSTRY- SATISFACTION
PROTOTYPE AFTER TWO DAYS...
EDUCATION EQUATION
slef-employed doctor
employed doctor
incomeThe chartshows howthe same jobmight generatevery different pay.
(Rough Beta!)
Lifetime income - same job, but different outcome
EDUCATION EQUATION
Users canshare their resultson Facebook, fordiscussion with others.
THIS IS LIVE NOW:HTTP://BITLY.COM
THANK YOU, @GEN13!XIEGONG, COSMIN, MIRKO