5 Must Haves for Developing Corporate Social Strategy

Bob Hazlett

OneHalfAmazing.comSaturday, March 7, 2009

Let’s C(h)at

About me / Answering tough questions

5 must have strategies / Hug it outSaturday, March 7, 2009

Before strategy, answer some questions

Saturday, March 7, 2009

Know thy audience

Saturday, March 7, 2009

What’s your

story?

Saturday, March 7, 2009

Prepare for negativity

Saturday, March 7, 2009

Measure Success

Saturday, March 7, 2009

Whose job is it?

Saturday, March 7, 2009

Strategy ¬ Tactics

Saturday, March 7, 2009

Saturday, March 7, 2009

1

Must know where you’re going

Saturday, March 7, 2009

2

Must engage in conversation

Saturday, March 7, 2009

3

Must monitor your brand

Saturday, March 7, 2009

4Must filter the

noise

Saturday, March 7, 2009

5

Must optimize offline and online

Saturday, March 7, 2009

Wow, that was a lot!

Saturday, March 7, 2009

• Hard Questions

• Map

• Engage

• Monitor

• Filter

• Optimize

Cheat Sheet

Saturday, March 7, 2009

Let’s Chat

Do you currently have a social strategy?

What speed bumps are/got in your way?

What did you learn?

How are you moving (planning) forward?

Saturday, March 7, 2009