ASDA'A Burson-Marsteller Arab Youth Survey 2013

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Representing a resounding vote of confidence in the Middle East and North Africa’s future outlook, three-quarters of Arab youth, the region’s largest demographic, say their best days are ahead of them in the fifth annual ASDA’A Burson-Marsteller Arab Youth Survey, released today. An overwhelming 74% of all Arab youth surveyed in 15 countries across MENA agree with the statement: “Our best days are ahead of us.”

Text of ASDA'A Burson-Marsteller Arab Youth Survey 2013

  • OUR BEST DAYS ARE AHEAD OF US April 9, 2013 www.arabyouthsurvey.comAlgeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen
  • ASDAA Burson-Marsteller commissionedPenn Schoen Berland (PSB) to carry out thesurvey among Arab national youth aged18-24 in 15 Middle East countries: the sixcountries of the Gulf Cooperation Council(Saudi Arabia, UAE, Qatar, Bahrain, Qatarand Kuwait), Jordan, Lebanon, Egypt, Iraq,Libya, Tunisia and, for the rst time,Algeria, Morocco and Yemen.
  • e research was designed to uncovercountry dierences and common trends,looking at concerns and priorities such as:VIEWS OF THE IMPACT OF THE ARAB SPRINGECONOMIC AND SOCIAL CONCERNSATTITUDES TOWARDS DEMOCRACYVIEWS OF FOREIGN NATIONSPERSONAL AND SOCIAL VALUESMEDIA CONSUMPTION TRENDSSOCIAL MEDIA HABITS
  • METHODOLOGY
  • e study was commissioned in December 2012. einterviews took place from 13 Dec 2012 to 14 Jan 2013.Sample details are given below:ORIGINAL COUNTRIES 2008-2010UAE OMAN QATAR BAHRAIN KSA KUWAIT EGYPT JORDAN LEBANONN=250 N=150 N=200 N=200 N=250 N=200 N=250 N=200 N=200Dubai Muscat Doha Manama Jeddah Kuwait Cairo Amman East40% 50% 55% 100% 40% City 50% 50% Beirut 20% 40%Sharjah Batinah Al Riyadh Alexandria Irbid20% 50% Rayyan 40% Al Hawalli 25% 25% West 45% 30% BeirutAbu Dammam Mansoura Zarqa 40%Dhabi 20% Al Ahmadi 25% 25%40% 20% Tripoli 20% Al Farwaniya 30%
  • NEW IN NEW IN NEW IN2011 2012 2013IRAQ TUNISIA LIBYA ALGERIA MOROCCO YEMENN=200 N=200 N=200 N=150 N=200 N=150Baghdad Tunis Tripoli Algiers Fes Sanaa50% 50% 50% 50% 25% 50%Irbil Sfax Benghazi Oran Sal Al Hudaydah25% 25% 25% 25% 25% 25%Basrah Susah Misrata Constantine Marrakech Taizz25% 25% 25% 25% 25% 25% Casablanca 25%2008 RESEARCH WAS CONDUCTED BY NIELSEN USING AN ONLINE METHODOLOGY.ALL RESEARCH FROM 2009 ONWARDS WAS COMPLETED FACE-TO-FACE.2013 DATA IS WEIGHTED BY MARKET TO ENSURE EQUAL REPRESENTATION WITHIN THE SAMPLE.
  • TOP 10 FINDINGS
  • Majority of1Arab youthbelieve thatour best daysare ahead of us.
  • GENERAL OUTLOOKQ: Which of the following statements iscloser to your view? 3 1 2 4 2 2 3 2 2 2 4 1 1 3 3 3 6 6 22 16 20 20 20 Dont know 24 21 25 24 25 21 22 25 27 28 26 26 31 Our best days are behind us 82 77 77 78 74 77 75 72 74 74 76 76 71 68 70 70 72 63 Our best days are ahead of usAmong Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC all Arabia
  • GENERAL OUTLOOKQ: Considering the last 12 months, do you think thingsin your country of residence are now heading in the rightdirection or are they going in the wrong direction? (Right direction) % 88 83 80 77 71 71 66 65 67 70 63 5855 55 56 55 55 56 53 46 52 50 52 48 48 49 48 49 44 43 42 37 21Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC all Arabia 2012 2013
  • DIRECTION OF ECONOMYQ: In general, do you think the economy in yourcountry / the region is going in the right directionor in the wrong direction? 76 73 67 65 64 65 63 65 65 60 61 57 6155 58 58 58 57 58 55 55 55 55 56 49 53 53 53 48 51 49 51 51 52 47 46Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC all Arabia National Regional
  • IMPACT OF ARAB SPRINGQ: Since the start of