4,957

1,457

984760

627 562 561 509 490 438 377 312 280 270 269 253 159 157 136 76

000s

Top 20 Read Daily Newspapers in SATotal Daily Newspaper Readers: 9 941 000

Source: AMPS 2010A

6th place

000s

1,553

626 606

500457 433

372 369297 279

Daily Sun Son Sowetan Beeld DailyVoice

The Star DailyNews

DieBurger

The Times Citizen

Top 10 Reaching Daily Newspapers of LSM 7-10*

LSM 7-10 Population : 11 214 000

*LSM 7-10 or LSM 7-14

Source: AMPS 2010A

000s

4th place

875

446393 379

333300 287 280

230205

Daily Sun Beeld Son Sowetan The Star DailyNews

DieBurger

DailyVoice

The Times TheMercury

Top 10 Reaching Daily Newspapers of LSM 8-10*

Total LSM 8-10 Population : 7 842 000

*LSM 8-10 or LSM 9-14

Source: AMPS 2010A

000s

2nd place

463

360

253237

209 209187

173 162149

Daily Sun Beeld The Star DailyNews

Sowetan Son DieBurger

The Times TheMercury

DailyVoice

Top 10 Reaching Daily Newspapers of LSM 9-10*

Total LSM 9-10 Population : 5 094 000

*LSM 9-10 or LSM 11-14

Source: AMPS 2010A

000s

2nd place

178

131

114 114

90 8877

68

5145

Beeld The Star Daily Sun DailyNews

TheMercury

The Times DieBurger

Sowetan Son TheCitizen

Top 10 Reaching Daily Newspapers of LSM 10*

Total LSM 10 Population : 2 029 000

*LSM 10 or LSM 13-14

Source: AMPS 2010A

000s

1st place

R 22,119

R 20,789R 19,911

R 17,978 R 17,740 R 17,723

R 16,131

R 13,844 R 13,593R 12,710 R 12,695 R 12,381 R 12,125

R 10,705R 10,015

Bus Day Mercury Beeld Pta News TheTimes

The Star D News Citizen Herald Witness DDispatch

Volksblad DieBurger

C Times C Argus

Average Income of Daily Newspaper Readers

NOTE: Only top 15 highest income publications are shown

Source: AMPS 2010A

3rd place

R 19,021R 18,566

R 16,172R 15,771 R 15,705

R 15,258

R 14,153 R 14,012 R 13,808R 13,374 R 13,128 R 12,826 R 12,814

R 12,452

R 11,227

S Tribune Indep OnSat

NaweekBeeld

Sun Indep Sat Star Rapport S Times Sondag BurgerSat

W Post WWitness

VolksbladSat

CitizenSat

SDispatch

S World

Average Income of Weekend Newspaper Readers

NOTE: Only top 15 highest income publications are shown

Source: AMPS 2010A

3rd place

Positioning Map: Beeld and Daily CompetitorsAge and Income

Ave

rage

Age

46.0

44.0

42.0

41.5

41.0

40.5

40.0

39.5

39.0

38.0

37.0

Average Monthly Household IncomeR12 000 R14 000 R16 000 R18 000 R20 000 R22 000 R24 000

Source: AMPS 2010A

Positioning Map: Beeld and Daily CompetitorsReach and LSM (LSMs 1-14 scale)

Audience0 175,000 350,000 500,000 600,000

Ave

rage

LSM

Ind

ex

14.00

12.00

11.00

10.75

10.50

10.25

10.00

9.75

9.50

9.25

9.00

8.00

7.00

6.00

5.00

Source: AMPS 2010A

Positioning Map: Afrikaans NewspapersAge and Income

Average Monthly Household IncomeR8 000 R10 000 R12 000 R14 000 R16 000 R18 000 R20 000

Ave

rage

Age

48.0

46.0

44.0

42.0

41.5

41.0

40.5

40.0

39.0

37.0

36.0

35.0

Source: AMPS 2010A

Positioning Map: Afrikaans NewspapersReach and LSM (LSMs 1-14 scale)

Audience0 100,000 150,000 250,000 350,000 450,000 900,000 1,600,000

Ave

rage

LSM

Ind

ex

14.00

12.00

11.50

11.00

10.75

10.50

10.25

10.00

9.75

9.50

9.25

9.00

8.00

7.00

Source: AMPS 2010A

Positioning Map: Naweek-Beeld and Weekly CompetitorsAge and Income

Average Monthly Household IncomeR8 000 R10 000 R12 000 R14 000 R15 000 R16 000 R18 000 R20 000

Ave

rage

Age

46.0

44.0

42.0

41.5

41.0

40.5

40.0

39.0

37.0

35.0

32.0

30.0

Source: AMPS 2010A