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USA502 Mace Blvd, Suite 15Davis, CA 95618United StatesTele: (+1) 530-792-8400
BACKGROUND
CHALLENGE
IMPACT
The Client is a large radio-isotope vendor with strong market presence in nuclear medicine and oncology. The Client wanted to vertically align and integrate its offering in oncology. They believed that a software solution could be a strategic market enabler and needed to assess the market opportunity for an oncology practice management system.
Due to budget restrictions, the Client could not commission a full-fledged market research study. Assessing the business opportunity for its software offering in key European countries was a critical first step before a potential product launch. The challenge was to determine the most economical approach to optimize a successful marketing plan.
SOLUTIONThe MarkeTech Group (TMTG) identified the most cost-effective approach to test the market. Selective oncologist interviews were conducted in France, Germany, and UK to understand the competitive environment and customer requirements for a practical management solution. Secondary research performed in native languages was critical to sizing the potential market.
Based on this study, the Client’s management was able to quickly re-assess its product and market plan. The study also identified Germany as country with the best potential and was selected as the first country for introduction of this software product.
EUROPE / FRANCE3 rue Emile Péhant
44000 NantesFrance
Tel: +33 (0)2 72 01 00 80www.themarketechgroup.com
MARKET
METHODOLOGY MIX
South AmericaEurope
Qualitative ResearchStrategic Consulting
Quantitative
Asia
PROFILECLIENT TYPE
PROJECT CATEGORY
PRODUCT CREATION
LAUNCH PREPARATION
Medical DeviceMedical Imaging
Medical DiagnosticsMedical IT/eHealth
BiotechnologiesPharmaceuticals
Technology AssessmentOpportunity Analysis
Customer and Product RequirementsProduct Concept Testing
Segmentation AnalysisBrand Positioning
Packaging and Materials Testing
Go to Market PlanningPricing
PRODUCT MONITORINGCustomer Satisfaction and Loyalty
Post Launch Acceptance
MARKET RESEARCH AND PLANNINGCustom Market Analysis
Market Mix Analysis
Assessing Opportunity of an Oncology PPM Software
TECHNOLOGY GO / NO GO
North America