Deloittecase study

client profile

Deloitte

Deloitte is one of the world’s top business advisory firms, offering integrated services including audit, tax, consulting and corporate finance.

Its approach combines insight and innovation from multiple disciplines with business and industry knowledge to help its clients excel anywhere in the world.

BIG creates compelling news stories and thought leadership based on Deloitte’s priority areas of business, reinforcing the firm’s position as an adviser which has its finger firmly on the pulse of the issues that matter to its clients.

what we did

BIG focused on Deloitte’s survey of entrepreneurs to generate headlines in national Scottish press and profile for its lead partner which created new business leads.

Using the theme of plot development in Harry Potter novels, BIG wrote an eye-catching article on business exits, attracting plaudits from Deloitte’s clients and competitors.

what we did

Deloitte challenged us to highlight its pensions advisory expertise ahead of the new auto-enrolment rules coming into force for employers over the next few years.

BIG’s story and infographic providing a breakdown of the cost impact for businesses achieved prominent coverage, including the lead in The Scotsman business section.

end result

Working closely with Deloitte’s national press office, BIG has used its network of contacts and media understanding to achieve prominent Scottish coverage from national surveys

Between December 2011 and February 2012, Deloitte received 180 separate pieces of positive media coverage

Deloitte led the rankings for total media share of voice in Q3 and Q4 of 2011 across its key service lines

testimonial

{Ian Steele}Senior partner, Deloitte

“BIG gets our business and our market, and knows how to deliver punchy media coverage which puts us in front of the right people. They’re focused on our key areas of business and are not afraid to challenge us to get the best result”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200