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CLIA Columbus Day - Guy Zitter
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The growth of cruise
Source: G. P. Wild (International) Limited
571%
Mail readers - consistent cruisers
Source: NRS April 1992 – March 1993
180,000
Mail readers - consistent cruisers
Source: NRS April 1992 – March 1993
180,000653,000
Source: NRS April 2012 – March 2013
Mail readers - consistent cruisers
Consistently in love with cruise
Source NRS April 1992 – March 1993 & NRS April 2012 – March 2013
1 in 354%
The daily newspaper market
Source: ABC/NRS January – June 1993 vs ABC/NRS January – June 2013
1993 2013
12.9 million circulation
36.7 million readers
7.4 million circulation
19.5 million readers
The Sunday newspaper market
1993
15.8 million circulation
46.4 million readers
2013
7.1 million circulation
20.7 million readers
Source: ABC/NRS January – June 1993 vs ABC/NRS January – June 2013
-42.6% daily-54.7% Sunday
1993 201310
12
14
16
18
20
22
24
26
13.7
23.2
12.9
23.6Daily Mail The Mail on Sunday
Ma
rke
t sh
are
%
Source: ABC
Mail Newspaper’s share
Investing in the future
Jun-
08
Aug-0
8
Oct
-08
Dec-0
8
Feb-0
9
Apr-0
9
Jun-
09
Aug-0
9
Oct
-09
Dec-0
9
Feb-1
0
Apr-1
0
Jun-
10
Aug-1
0
Oct
-10
Dec-1
0
Feb-1
1
Apr-1
1
Jun-
11
Aug-1
1
Oct
-11
Dec-1
1
Feb-1
2
Apr-1
2
Jun-
12
Aug-1
2
Oct
-12
Dec-1
2
Feb-1
3
Apr-1
3
Jun-
13
Meteoric Rise of MailOnline:July 2013:• 3.8m daily UK Unique Browsers – record month!• +243% over last 3 years
• 8.8m daily global Unique Browsers• July 22nd – highest ever day with 10.6m• Broke hourly traffic record with 1m UVs in single hour!
Daily UK UBs
Source: ABCe/ Omniture May 04 – June 13. Figures include apps as well as website. * First time apps included = Sep 12
*
46
26
12 10 913
109
54 5 5
3935
1712
912
MailOnline outperforming
Source: comScore Key Measures Unified UK June 2013 *Panel Only. PC Only. Average no of sessions/ mins/ page views per person per month
Visits Per PersonTime (Mins) Per Person Page Views Per Person
MailOnline Yahoo! News MSN NewsTelegraphGuardianBBC News*
The UK’s largest ‘newsbrand’
20.8m18.2m 12.8m
Source: NRS PADD Jul 12– June 13 + comScore June 13(Monthly reach)
