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a new wayMobile and Web Marketing ProposalCaribbean News Media GroupPresented by: Maria O’Brien
Current Marketing Strategy
Pull Strategy, Traditional OutletsBasic Web Presentation
CNMG
Television
Radio
Online Visitors
Digg
Marketing Components
• Traditional Media- Television, Radio• Static Web Distribution and Promotion• Existing Facebook , Twitter and Digg Accounts-
Basic updating, no promotional coding or development
Based on its current marketing strategy, CNMG is putting in all of the effort to create the
user interaction.
The goal should be to create enough compelling content so that users do all of the work to
interact with the company and its products.
The proposed Marketing Strategy is to focus on a short and long term Digital Marketing
Campaign that enforces the CNMG Brand and engages an expanded and significant digital local
and international audience.
Proposed Marketing Strategy
• Brand Image Development• Data Analysis, Measurability and ROI Reporting• Education and Training of CNMG Team• Technical Innovation for Journalists• Event Hosting for Technology and Development Leaders• Sector Profiling and Engagement
Proposed Marketing Strategy Components
• Branding Guide distribution• A new dynamically driven website • Youtube and Vimeo Station• Facebook, Twitter and Digg RSS generators on local and
international sites• Google Plus Community Development• Public Relations development with the local online developer
community• Mobile and Social Application Development
CNMG
Television
Radio
Online Visitors
Radio
Digg
Journalist Blogs
Youtube Station
Vimeo
Google Plus
Live Events
Podcasts
Mobile Applicatio
ns
Social Media
Applications
Using the proposed elements will increase traffic and the consumer base for the company.
However, providing the mechanisms to deliver the content is only the infrastructure of the
campaign.
The outlets must be populated with relevant and visually compelling content.
The content writers and producers in this scenario are the Journalists and the entire
Journalism team.
The writers, producers, photographers and videographers should then be enabled with devices and technology that helps them to
produce content of the highest quality in a real time fashion.
With the innovations in mobile and online
technology, international and commercial
journalists are now producing live online
content keeping the eye of the audience engaged
and watching…at all times.
Mobile Reporting and Production is a thing of the Present.
Journalists can now produce, edit and broadcast media from any
location, anywhere in the world.
It is an important factor in the modern image development and
population of the new infrastructure.
The development of Online and Mobile Applications that distribute and track the news is a strong element in the new face of broadcasting here in Trinidad and
Tobago.
Utilizing global frameworks such as Google Maps, CNMG can help
produce a timeline and
map of Trinidad and Tobago as it
is now.
Imagine a local media circuit that allowed journalists to report live, producers to edit live, and for users to view this content and respond to journalists in an immediate, exciting
fashion. The user will now be able to do this from their desks, their phones or their smart devices.
Measurability and Tracking
The second element of the proposed Marketing Strategy is Data Collection and Tracking of Marketing Efforts and ROI.
How this is done is through the integration of measuring tools into all of the digital ports and output material. This includes the digital articles, Social Media pages, Video and Photography.
Real Reporting and Profiling
Using the data collected, CNMG will then be able to develop reports on different segments as well as produce realistic projections of audience expectation and participation on their various digital outlets.
The value of these digital audience profiles is undefinable. It enables Sales Teams to produce real numbers when it comes to online advertising and co branding efforts.
Using these profiles and numbers, Sales teams can assist retailers and promoters in finding the right audience for their product, and with perfect timing, produce reports on the performance and visibility of their ad.
Social Engagement
CNMG will have to identify itself as a technology facilitator and leader. In order to do this, the Public Relations efforts of the company will have to extend to the Social Media and Developer community. By hosting events and supporting the launches and innovations coming out of the regional and local community, the relevance of the company’s efforts are sure to be noted, promoted and congratulated as the community continues to try to forge the country into the digital age.
Timing?
Team BuildingIts true. Rome was not built in a day. But with the right contractors…maybe a week?
Change is hard, and requires a consistent team effort between the leadership and the production team of the company. Which is why education and training workshops are an important element of the success of the campaign.
ConclusionAs the National Media Station and Network, CNMG has not only the rights, but the responsibility to stay current as it serves the public.
Through a powerfully branded digital marketing campaign, the network can be certain of increased audiences and a positive return on investment.
Thank You