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Page 42 JUNE 26 2011ST
thesundaymail.com.au42 NEWS
Bulking up on bargainsShoppers load their trolleys with sale items
Kelmeny FraserConsumer affairs
FRUGAL shoppers are buyingin bulk at rates not seen inyears, filling their trolleys withsix times the quantity of dis-counted grocery items.
That compares with twoyears ago when the averageshopper would double theamount they would normallybuy because it was on sale, saidAndrew Reitzer, chief execu-
tive of grocery wholesalerMetcash, owner of IGA.
Shoppers striving to cutgrocery bills have driven thetrend, but greater competitionamong retailers is also a factor.
Last year, discounted stockmade up 20 per cent of allgoods being sold at IGA. It isnow almost 50 per cent.
‘‘The Global Financial Crisishas obviously heightened con-sumers’ concerns about theirfinancial position and they arelooking for real value,’’ MrReitzer said.
‘‘In addition, the intenseprice competition among IGAand the national chains hasheightened customers’ aware-
ness of the great value beingdelivered through pro-motional prices and they arestocking up at record levels.’’
He said the extremeweather earlier this year andpeople stockpiling food hadalso played a part in the trend.
The retail chain has beenforced to stockpile larger
quantities of discount goods atits Crestmead warehouse tokeep up with demand.
National Retailers Associ-ation executive director GaryBlack said while vigorouscompetition between themajor supermarkets hadraised the number of specialpromotions, the sector was
under less strain than otherretail sectors.
Ingrid Just, spokeswomanfor consumer group Choice,warned that shoppers shouldstill remember to check theunit price to make sure theywere getting a good deal.
The Westpac-MelbourneInstitute Index of ConsumerSentiment reported a 2.6 percent fall this month.
Discounters inrush to fill gapKelmeny Fraser
Fresh player: Artist’simpression of a newMasters outlet.
AS HUNDREDS of jobsdisappear with the col-lapse of several majorretailers, new discountstores are poised to swoopon shoppers’ dollars.
More than 1300 newretail positions inQueensland will be cre-ated in the next threeyears as new chain storesprepare to move in andexisting brands pursueaggressive growth plans.
It comes as hundreds ofQueensland workers huntfor new jobs after theclosure of bookstores Bor-ders and Angus & Robert-son, plus retailer Colorado.
As some herald the endof the shopping centre mallformat, CB Richard Ellisretail services regional di-rector Joshua Loudounsaid it was more a part ofthe continual evolution ofretail.
‘‘When brands leave itjust creates opportunities
for new retailers to comein,’’ he said.
US discount warehousechain Costco will open aQueensland store in thenext two years, with NorthLakes, north of Brisbane,one site being considered.
Members must sign upto access its warehouse,where shoppers can finditems ranging from electri-cal goods to food.
Swedish furniture re-tailer Ikea will open itssecond Queensland storeat North Lakes after buy-ing a 60,000sq m site fromWestfield.
Shoppers are expectedto be the winners in amajor hardware battlefrom late this year whenthe new Masters chainopens.
Stores are under con-struction at Tingalpa,Morayfield, Nerang andSpringfield, and more areplanned.
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here’s to
JWC_CWA0004_1S_SMQ
here’s to paying through the nose
even if it does have
a lovely aroma
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