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Gome constant battle against its peer Suning, but Gome always in an inferior position, so dragging Dangdang into this for alliance
Suning’s burning ambition to takedown 360buy as always, proclaims to set the lowest of the lowest online price; claimed to forfeit RMB 400 million profit
Gome + Dangdang also want to put competitive pressures on 360buy
Though Tmall intends to intimidate all, its archrival is always 360buy. Tmallnow collaborating 800 brands for preparing this war, forfeiting RMB200 million for discount sale
Online price war scene for electronics among major players in China, and 360buy seems to be the common foe among them .Watch out, 360buy! Can it fight back three forces of attack simultaneously?
360buy decided to fight back; counteracting by spending RMB500 million