Once upon a time…

The

News

Knights

Rebels of Silicon

ProphetsMasters

Of Search Prince

Of Like

The TRIPLE A Empire• Algorithms

• Analytics

• Aggregators

The power of Data

The more

they’ll know you

The more

they’ll let you know

The PeriscopeArmy

Everyone feels

Like a News Knight

Does the world still need us?

A movie, a metaphor

The information game•

•

LinksMetadata

Platforms

(Lord Business)

Media

(Master Builders) People

(The Special)

Platforms or publishers?

Publishers or Brands?

Brands or what?

Traditional news proximity

• Geographical proximity

• Interests proximity

• Social/economic proximity

Emotional proximity

• Make an impact

Get citizens involved, make them feel part of a

project to change their life and environment.

News is not enough,

your community

deserves more.

Don’t follow the instructions!