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”Skills and Mobility for Competitiveness!” Sari Gustafsson Cedefop, Thessaloniki 3rd December 2013 Sari Gustafsson 15.11.2013

From new skills to new professions - motivating young people

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Presentation by Sari Gustafsson (Principal of the Point College, Finland) on the occasion of the EESC Labour Market Observatory conference held on 3 December 2013 in Thessaloniki, Greece.

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Page 1: From new skills to new professions - motivating young people

”Skills and Mobility for Competitiveness!”

Sari Gustafsson

Cedefop, Thessaloniki 3rd December 2013

Sari Gustafsson 15.11.2013

Page 2: From new skills to new professions - motivating young people
Page 3: From new skills to new professions - motivating young people

Sari Gustafsson| JK ja hallitus5.9.2012

POINT COLLEGE HISTORY

Porvoo International College established 2012

Formed from the merger of two traditional colleges:

1. 1958 established

Porvoon kauppaoppilaitos

Borgå handelsläroverk

Porvoo Commercial College

2. 1989 established Porvoon

terveydenhuolto-oppilaitos

Trilingual: Finnish, Swedish, English 1995

Yrityspalvelu – Företagsservice- Enterpreneur

Services 1991

Porvoo International Services 1998

QBA 2003 ( English groups)

Sari Gustafsson 2013

Page 4: From new skills to new professions - motivating young people

POINT COLLEGE IN FIGURES

SUBJECT NUMBER

Youth 410-440

Adult students 200-300

Staff 70 persons

Teachers 55 persons

Turnover € 6 million

Education programs 8-10

Partners 600

Number of apprenticeships 220

Education success,

performance evaluation by

Finnish Education Ministry

2013

Best in Finland

with effectiveness index

1240

Sari Gustafsson 2013

Page 5: From new skills to new professions - motivating young people

CHAIN OF MOTIVATION due to

NEW INNOVATIVE PRODUCT DESIGN

Needs of Labour Market

ConvincingYouth

GuaranteeActivities

Matching VET and Skills

Mechanism fromforecasting and

decision making to development

Designing newservices

New innovativeproducts

Combining and creating newprofessions,

degrees:

2 in one

3 in one

Saving timeand money

Social inclusion

Many sidedcompetences

( also T, I and Hybrid)

Work for young people

&

SatisfiedLabour market

&

HappyIndividuals

Regionally functioning, pro-active and SPEEDY forecasting/ anticipation method

from development mechanism to decision-making at state level

Page 6: From new skills to new professions - motivating young people

3.12.2013

Sari Gustafsson

MORE COMPETITIVNESSNEW FORECASTING MECHANISMS AND INNOVATIVE PRODUCT DESIGN INTO PRACTICE

NEEDS• Knowledge of

different needs of Labour markets

• Competences of different kinds ( T,I and hybrid)

• Working Tools forservice design and regional forecasting

• Functioning and rapidstate level decision-making process

• Increased Motivationfor young people, mobility

• Rules of legal andethical procedures

• Evaluation of economic affects of funding

TARGET GROUPS• Young people’s ideas

( customer orientedrespect)

• State level actors• Ministries & Regional

institutions• VET actors• ECVET ( Benchmarking)

• Employers• Labour Market,

Workplaces• Trade Unions

ACTIVITES / SOLUTIONS• Analysis, Evaluation• Anticipation mechanisms at

state level and regionally; new design and decision-

• making practices• Service design and

combinations of trainingprogrammes, new professions

• Implementation of the system ( new EU programms, benchmarking)

• Developing new dynamicswithin the Educationalsystems in EU

RESULTS / IMPACTS

Individual level:-New educational products motivateyoung people- New working places are designedand discovered (matchmaking)- Shorter studying times

Society and Labour market level:- Increased and new

competitiveness- New working places, efficientworkers ( 2 in one, 3 in one)-Saving money, realistic fundingmodels-Horizontal and verticaldevelopment mechanisms in anticipation and developing newproducts in VET-Satisfied Labour Market as a participant in developing new skillsand professions, new workers-Social Inclusion and concrete toolsagainst drop outs are developed

P R O C E S SEducational System Analysis, Evaluations,

Anticipation and Development mechanismrenewal ( vertical and horizontal)

Building up tools for combining professionsBuilding up tools for new professions & product

design

ECVET – CREATING INNOVATIONS BY QUALITY/ EVALUATIONS

Page 7: From new skills to new professions - motivating young people

Holistic View of Dynamic Transformation

in VET Professions

Macrolevel/strategic system

Evaluation of new professions, labour market needs and

young people see as attractive

Matchmaking model, Roadmap to future skills and

professions

Co- operative anticipationmodel

Decision-making

Regional needs

Dialogue processes

Model of Dialogue and Decision-making practices at

state level ( EU level)

Microlevel/operativedevelopment projects

Service design for newprofessions, new skills and innovative tools and ideas

Piloting new programsand professions

3.12.2013 Sari Gustafsson

MATCHMAKING & LEARNING & DESIGNING & MOTIVATING

Page 8: From new skills to new professions - motivating young people

Innovation Ecosystem….

Professor Antti Hautamäki is now studying innovation ecosystems and innovation policy, especially related to the

regional and sustainable development. Actually he is involved in building an innovation center in the Jyväskylä region in

Central Finland. Hautamäki has developed a new concept of sustainable innovation in his book

Sustainable Innovation, A New Age of Innovation and Finland’s Innovation Policy, 2010.

Innovation is needed not only for economic growth but even more to solve wicked

problems on mankind. ( Antti Hautamäki)

“The Innovation Ecosystem is made up of communities of people with different types of

expertise and skill sets. Scientists, administrators, business leaders engineers, writers,

educators, health-care professionals, and other individuals all play a role. Each

community must receive the nutrients it deserves through leadership, funding and public

attention.”

Well Being creates Competitiveness and Competitiveness creates Well Being!

3.12.2013 Sari Gustafsson

Page 9: From new skills to new professions - motivating young people

CASE ENSTO:

Needs: 3 in one competences, modern request of labour Market ( Plumber, Electrician and House builder)

Problem: our system dos not bend enough in this, inflexible

For students: too long studying time ( expensive for our society too)

For employer: Not matching workers, have to wait too long

Target of the working place: To build up Ecohouses/ Smart Buildings ( Smart cities)

Solution; New skills, new professions, new work, new employees, economically clever solutions

3.12.2013 Sari Gustafsson

Reliable and energy efficient solutions for today

Playing an essential role in the energy efficient use of electrical power, Ensto’s solutions and products are present in the distribution of

power and everyday electrical applications, public premises and businesses, lighting solutions and various high-tech control and

monitoring systems. We create innovative and reliable electrical solutions with long lifetime.

We build a better society by improving energy efficiency and focusing on sustainable development. We are always ready to guide our

customers to save energy and want to exceed the customer’s expectations.

We are flexible, reliable and caring. Our local presence helps us solve your problems in close cooperation.

Page 10: From new skills to new professions - motivating young people

Matchmaking problem?

Top 20 most popular future jobs of 2030

(Fast Future CEO Rohit Talwar )

1. Body part maker

2. Nano-medic

3. GM or recombinant farmer

4. Elderly wellness consultant

5. Memory augmentation surgeon

6. 'New science' ethicist

7. Space pilots, tour guides and architects

8. Vertical farmers.

9. Climate change reversal specialist

10. Quarantine enforcer

11. Weather modification police

12. Virtual lawyer.

13. Classroom avatar manager

14. Alternative vehicle developers

15. Narrowcasters.

16. Waste data handler

17. Virtual clutter organizer.

18. Time broker/Time bank trader.

19. Social 'networking' worker

20. Branding managers

21. Matchmakers

22. Dealers

Top 20 new professions

(as new holistic products, not only skills)

1.Plumber- electrician-housebuilder?

2. ???

3. ???

4. ???

Page 11: From new skills to new professions - motivating young people

3.12.2013

Sari Gustafsson

Not the lost

generation?

Page 12: From new skills to new professions - motivating young people

27.11.2013

Page 13: From new skills to new professions - motivating young people

Biography of Sari Gustafsson

Position: Principal / Managing Director

Organization: Porvoo international College (Point College)

Address: Opistokuja 1, FI-06100 Porvoo, Finland

Email: [email protected]

Telephone/Mobile: +358 45 657 7892

Professional background: Education

Research & Development

Evaluation

Organizational Change

Organizational Structures and System Development

Leadership and Management

Education: - M. Educ. / University of Turku 1989

- Project Management and Quality Management / Net Effect Ltd 2000

- Degree in Educational Management and Administration / BOE/Opeko 2000

- Specialist vocational qualification in Leadership / IUKKY 2004

- Degree in Cooperation between educational institutions and working life / University of

Helsinki 1995

- Degree in Anticipation and forecasting vocational skills and needs of working life

/Salpaus Further Education / 2003

Work experience: 2012 Principal / Managing Director

Porvoo International College Ltd

2010 – 2012 Manager

Ramboll Management Consulting Ltd

2006 – 2010 Director

Net Effect Ltd

2005 – 2006 Development Manager

University of Helsinki, Alexander Institute

1998 – 2005 Vice Principal, Development Manager

Intermunicipal Federation of Education in

Eastern Uusimaa

3.12.2013