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Harvey McKinnon, a world renowned expert on monthly giving and President of Harvey McKinnon Associates, led us through the data on how different generations of donors engage differently with monthly giving and what you can do to ensure success with your monthly giving program.
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MONTHLY GIVING
SIGNED UP AS A MONTHLY DONOR (REPORTED BEHAVIOUR)
CURRENTLY ACTIVE IN A MONTHLY GIVING PROGRAM
APPROACHED ON A STREET OR OTHER PUBLIC VENUE BY A CHARITY TO MAKE A DONATION
Very Acceptable
Gen Y
5%
Gen X
3%
Boomers
0%
Mature
1%
Somewhat Acceptable 19% 13% 12% 6%
APPROACHED ON A STREET OR OTHER PUBLIC VENUE BY A CHARITY TO MAKE A DONATION
Somewhat Unacceptable
Gen Y
20%
Gen X
27%
Boomers
28%
Mature
23%
Very Unacceptable 21% 27% 39% 51%
APPROACHED DOOR TO DOOR BY A CHARITY TO MAKE A DONATION
Very Acceptable
Gen Y
5%
Gen X
7%
Boomers
6%
Mature
7%
Very Unacceptable 25% 34% 38% 36%
PUBLIC RECOGNITION FOR DONATION
Boomers0%
Mature2%