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Audience AIR April 18, 2014 Noland Walker Localore Executive Editor Go Outside

Go Outside

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Localore's Executive Editor Noland Walker explains the initiative's approach to creating innovative, community-minded content and how it translated to impact.

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Page 1: Go Outside

AudienceAIRApril 18, 2014

Noland WalkerLocalore Executive Editor

Go Outside

Page 2: Go Outside

UnderstandingLocalore’s Impact

Page 3: Go Outside

https://www.dropbox.com/s/q05532t0mz5m1bz/Screenshot%202014-04-11%2012.31.05.png

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AudienceAudience

What’s Outside?

Page 5: Go Outside

https://www.dropbox.com/s/q05532t0mz5m1bz/Screenshot%202014-04-11%2012.31.05.png

TotalImpressions:28.1 million

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& more..

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New Capacity8 of the 10 projects continuing$1 million in additional funding

22 staff in placeNew ways of working

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Page 9: Go Outside

AudienceMakers

What’s Outside?

Page 10: Go Outside
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Full Spectrum ModelsThe Big Bang

The Invention EngineThe Bridge Builder

The “You are Here” The Catalyst

Page 13: Go Outside

AudiencePubmedia System

What’s Outside?

Page 14: Go Outside

AudienceLocalore 1.5

What’s Outside?

Page 15: Go Outside

AudienceWhat’s Next?

What’s Outside?

Page 16: Go Outside

Audience

Localore.netairmediaworks.

org


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