How did you attract/address

your audience?

When it came to addressing my audience, I wanted to take inspiration from

other magazines such as NME. Their approach attracts the same type of

audience I would want. They use informal language and effective techniques to

attract their audience. The average age of their readers are 23 and 36% of

their audience are still studying.

My target audience are 17-24 year olds, and therefore using NME as a similar

approach would be effective. I knew that my product had to be eye-catching

to attract the audience I wanted and I had to have the right mode of address. I

believe this is portrayed in my magazine.

Front Cover Firstly, I used a bold masthead to make it eye-

catching on a shelf. The bright colour scheme

of red, black, yellow and white can attract a

person and make it distinctive. Therefore I

used these colours to highlight my sell lines,

splash, pug and web address.

The language I’ve used on my front cover can

make the reader feel as if they are being

spoken to, such as “Get the chance to ask

them your questions”. The magazine directly

speaks to the audience, which makes the

reader feel involved and may attract them

even further into buying the magazine.

The pug also helps attract the reader by

advertising a competition which my target

audience may be interested in entering for a

chance to win. It helps draw the reader in and

absorb the rest of the page.

The image of Lottie on this front cover

attracts the reader by the clothes she is

wearing as they are indie/rock clothes. I made

sure Lottie had ‘the gaze’ so that she looks

straight at the reader. It helps them connect

with the magazine.

Contents PageOn my contents page I included an Editor’s letter which

directly speaks to the reader using first person. I used

dialogue such as “bring the best experience to you” which

makes the reader feel a sense of importance.

Also, in the subscription box I said “Subscribing to LEAD is a

must for any serious music fan”, if the reader is passionate

about music, this language is an effective of way of saying

‘subscribe to LEAD’. Also, subscribing to LEAD would give

the sense of loyalty towards the magazine for the reader.

I made use of some informal language such as “Are they as

batty as they sound?” to add a comedic factor into the

language in my magazine. I know myself, that comedy can

attract a reader and make them feel more relaxed when

reading a magazine. Therefore addressing them in this way

makes the reader enjoy the magazine even more.

I have included reviews, quizzes and posters as readers like to

be involved in a magazine, and with these features it adds

another dimension to the magazine for the readers to

explore.

My audience would also be interested in the latest Brit

Nominations and who would be headlining LEAD festival, as

these type of events would attract my audiences attention.

Especially LEAD festival as it would be something they may be

interested in going to see.

Double Page SpreadThe most obvious way of addressing the

audience in my article was the mode of

address. It was first person exclusive interview,

and therefore there are uses of informal

vocabulary such as ‘yeah’ and ‘gonna’ which

creates an informal tone. It attracts the

younger reader as it creates a relaxed

atmosphere.

Also, I took the chance in using a cliché title ‘The Road to Recovery’ as it is something

my audience may see a lot in articles and is something which is associated with drug

rehabilitation. It opens the story which would appeal to the younger audience because it

introduces the subject matter of the story immediately.

In the article, there is information about when Lottie’s album is being released and this

could appeal to Lottie’s fans or someone who wants to find out more about her music.

Also, it includes a web-address of Lottie’s website that helps those in need of help, and

this could attract to an indie/rock reader who is struggling with drugs.

The fact that Lottie’s image can be used as a poster could also appeal to the reader as it

means the page is multipurpose and can also be utilised as a wall display. It makes them

feel a part of the magazine. The image of Lottie has an indie/rock quality and this can

appeal to the reader.