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CONGRESS CAMPAIGN
A PRESENTATION
BY- RITIKASTUDENT ID-
BURNING ISSUES
• Safety of Women• Water and electricity problem• Need for progressive and secular
government• Corruption
HOW DID THEY PITCH??
• Covered key points in their manifesto• Organized rallies• Media interactions• Press Releases• Use of slogans
•
WHAT WENT WRONG??
Campaigning began very late.
No efforts in branding CM
candidate.
Internal rifts
Poor use of advertising and PR/ social media
SUGGESTED PLAN
Reinforcement
Concentrating the
campaign around Maken
Effective Pr strategy
Maximising the media interaction
Effective Advertising
AJAY MAKEN- CONSTRUCTING THE LEADER IMAGE
• Born in the family of a freedom fighter.• A DU gradate in BSc. (Hons.) • Implemented CNG based Public Transport system.• Credited with privatization of electricity.
ADVERTSING PLAN
• Outdoor and Transit advertising• Ads seeded in between film screenings.
PR STRATEGY• Projecting Maken as the leader of the masses and unanimously
chosen by the party members.• Urge public to trust the party which has the maximum
experience• Active use of social media• Popular slogans• Increasing the media exposure• Associating with NGOs on public issues• Attempt to build the connect by announcing helplines,• Increasing visits in constituencies and registering a presence at
all major events.
WHAT MORE??
• Use of Nukkad-sabhas to profess about the manifesto.
• Events in colleges, malls, socities, etc.• Involving youth congress to come up with
more ideas and target young voters.• Implementation through nukkad sabhas and
youth march
ROADMAP
Float the influence Public
Level of need
Opinion Influencers
Opposite Views
Personal Need
WHAT GETS COMMUNICATED AND HOW DOES IT GET COMMUNICATED MATTERS THE MOST!
THE APPROACH SHOULD ALWAYS BE OUTPUT DRIVEN!!