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Indian news channels money maker or news provider
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Prepared By:- Muzammil Afzal
Class :- MBA
Roll No :-115
PRESENTATION ON INDIAN NEWS CHANNELS
MONEY MAKER OR NEWS PROVIDER.
INDIAN NEWS CHANNELS MONEY MAKER OR NEWS PROVIDER.
TWO SIDES OF SAME A COIN.
NEWS PROVIDER. MONEY
MAKER.
INDIAN NEWS CHANNELS PROVIDE.
POLITICAL NEWS.BUSINESS NEWS.ENTARTAINMENT NEWS.SPORTS NEWS.CRIME AND LAW NEWS.EDUCATION AND AWARENESS NEWS.TECHNOLOGY NEWS.WEATHER UPDATES.
ONE SIDE OF THE COIN IS NEWS PROVIDER.
POLITICAL NEWS .
BUSINESS NEWS
CRIME AND LAW NEWS.
EDUCATION AND AWARENESS NEWS
TECHNOLOGY NEWS.
WEATHER UPDATES.
ANOTHER SIDE OF THE SAME COIN IS
IN ORDER TO SURVIVE IN TOUGH COMPETITION , IT IS IMPORTANT FOR NEWS CHANNELS TO MAKE MONEY AND SUSTAIN THE POSITION IN THE MARKET ACCORDING TO INDIAN AUDIENCE.
LEADING NEWS CHANNELS
DATA ANALYSIS. GROWTH IN INDIAN NEWS
CHANNELS SENCE 2003
2003 2005 2008 20100
20
40
60
80
100
120
140
2339
67
122
Increase in news channels
WHAT INDIA IS WATCHING.
23.90%
28.10%
19.10%
12.60%
5.10%
3.20%
2.10%1.20% 4.80%
SHARE OF NEWS GENRE IN THE ENGLISH NEWS GENRE (%)
SPORTS NEWS
CRIME/LAW & ORDER
POLITICAL/GOV-ERNMENT NEWS
ENTERTAINMENT NEWS
SOCIAL
MISHAPS/FAILURE OF MACHNIREY
WEATHER/ENVI-RONMENT
BUSINESS NEWS
OTHERS
SHARE ON NEWS GENRE IN THE HINDI NEWS GENRE (%)
16%
26%
13%
14%
9%
5%
4%
4% 9%
PERCENTAGE
SPORTS NEWS
CRIME/LAW & ORDER
POLITICAL /GOV-ERNMENT NEWS
ENTERTAINMENT NEWS
SOCIAL
MISHAPS/FAILURE OF MACHINERY
WEATHER/ENVI-RONMENT NEWS
ASTROLOGY
OTHERS
1.ADVERTISING.
2.PROMOTIONS.
3.INDIAN NEWS CHANNELS COVERS NEWS ABOUT MORE CONTROVERSIES.
4.MAGNIFYING A SMALL ISSUE AND PRESENTING IT AS A BIG PROBLEM.
5.BOLLYWOOD GOSSIP PRIVATE LIFE OF ACTOR AND ACTRESSES.
MONEY MAKING BY VARIOUS NEWS CHANNELS FROM.
MONEY MAKING THROUGH PROMOTION.
MONEY MAKING THROUGH ADVERTISING.
INDIAN NEWS CHANNELS COVERS NEWS ABOUT MORE CONTROVERSIES.
MAGNIFYING A SMALL ISSUE AND PRESENTING IT AS A BIG PROBLEM.
SALMAN KHAN HAS GOT 6 PACKS ABS AND HARTIK ROSHAN GOT 8 PACKS ABS.
BOLLYWOOD GOSSIP PRIVATE LIFE OF ACTOR AND ACTRESSES.
AT THE END OF THE DAY MONEY MAKES DIFFERENCE, AND EVERY NEWS CHANNEL
AIMS TO GET POPULARITY.
IN TOUGH COMPETITION IT IS IMPORTANT TO EARN MONEY,
BECAUSE TO EXIST IN THE MARKET.
AAJ TAK IS THE MOST TRUSTED MEDIA BRAND ACROSS ALL PRINT AND ELECTRONIC MEDIA NEWS SOURCES.
TRUST IN THE MEDIA
VIEWERS WANT ENTERTAINMENT ALONG WITH NEWS…
MORE THAN JUST NEWS..
AT THE END ALL NEWS CHANNELS WORK TO MAKE
MONEY AND TRIES TO PROVE THAT WE ARE
CONCLUSION