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Kim Garretson 2013-2014 Reynolds Fellow, Reynolds Journalism Institute Kim Garretson has co-founded three digital agencies, two of which are now owned by the global holding companies Interpublic Group and Publicis. He recently sold his equity in Ovative Group, a boutique digital consulting firm in Minneapolis. Previously, Garretson was Best Buy's head of emerging media where he created original content marketing initiatives for the retailer and was the company’s liaison to the venture capital industry. With the speed of innovation emerging from startup company ecosystems, including the venture capital industry, corporations in media and advertising-related businesses need better platforms and tools for connecting with the best startups for their innovation initiatives. Garretson's fellowship at RJI is focused on developing services for media and advertising companies to address this need.
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Innovation –
Real-time @KimGarretson
Luci – adapting a real-time mobile visual aggregation/curation platform to journalism
Target uses Luci with its agencies, real-time photo shoots and trend spotting travel teams
Pre-set tags with analytics parameters arrange images for curation, display, audience viewing
NewsGuru: real-time credibility scoring engine from 30 million social profiles drives tablet/smartphone news reader
Audience has real-time tool to react to how souces are scored with their own scoring
ClickFuel has integrated 80 mobile/digital marketing technologies for media ‘real-time’ experimentation
ClickFuel 2.0 will add Innovation Marketplace for startups to integrate on FuelStation via an SDK
: Publishers
Multi-Browser Compatible
With Roost you can broadcast new content,
breaking news, and advertising to your readers
with desktop push notificationsQ 1
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Multi-Browser Compatible With Roost you can broadcast new content, breaking news, and advertising to your readers with desktop push notifications
E a r l y a d o p t e r s o f d e s k t o p p u s h
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V i s i t o r f o l l o w s p u s h n o t i fi c a t i o n
Visitors returns to site via push notification
Visitor opts in
Visitor receives push notification
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A u t o m a t i c a l l y N o t i f y U s e r s o f N e w C o n t e n t
Roost automates push notifications whenever you publish new content
BBC NEWSNatoʼ’s Afgan death toll mounts.
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S e n d M a n u a l A l e r t s
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S h a r e P r o m o t i o n a l O f f e r s
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R e v i e w P e n d i n g N o t i fi c a t i o n s
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E x c e p t i o n a l E m a i l M a r k e t i n g
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R O O S T D E S K T O P
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R o o s t . m e
