Market Research Report : Business Intelligence Market India 2011

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Business Intelligence Market - India

November 2011

2BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT

SAMPLE

Executive Summary

Market

Popular

Features

Future Trends

Competition

� Current Business Intelligence (BI) market in India is predicted to be valued at INR xxx bn and is expected to

attain a CAGR of y% to reach INR zzz bn by 20--

� Formation of tremendous amount of data and information volume across industry verticals happens to be

the primary driver for rising demand for BI

� Upcoming Government projects will further intensify the demand for BI tools and solutions in India, thereby

creating ample opportunity for vendors to capitalize

� Key trends to be followed by the overall market in the days to come, can be enlisted as

� Mobile BI Tools – The concept of enterprise mobility will gain momentum in future, which in turn will trigger the need for mobile BI tools and solutions

� In-Memory Analytics – Persistent fall in hardware prices will create profitable opportunities for BI vendors to develop and incorporate in-memory analytics and by virtue of its faster processing speed it will gain tremendous acceptance amongst users

� Social Media Involvement – With social media being used an effective marketing tool, it will find a significant involvement in BI tools

Major Players

SAP AG IBM Microsoft

MAIA Intelligence Pentaho Teradata

� BI users in the Indian market exhibit a general tendency to opt for certain features in the BI tools, some of the most popular features identified comprise of:

� Scorecards and Dashboards

� Ad Hoc

� OLAP Analysis

� Data Forecasting

� Data Mining


•Introduction

•Market Overview

•BI Adoption Amongst SMBs

•Cloud Based BI

•Popular Features

•Selection and Implementation

•Recurring Costs

•Best Practices

•BI Benefits

•Future Trends

•Key Players

•Major Users

•Case Studies

•Strategic Recommendation


SAMPLE

Source: x

A typical Business Intelligence (BI) architecture model

Applications and Tools Procedures Attributes

Data Mining

OLAP, Query

Languages, Ad hoc

Query

ETL, Data Warehouses,

Data Bases

Data Drilling

Analysis and

Reporting

Collation of Data

Decisions

Knowledge

Information

Data

Business

Intelligence

Users get in-depth

information about

various parameters of

the company such as

trends, KPIs (Key

Performance

Indicators),

profitability, efficiency

and future forecasts


SAMPLE Advancement in the field of internet and mobile technology

has resulted in the emergence of multiple BI models

Source: x

• www

Types of

Business Intelligence

Traditional BI Cloud BI

Mobile BI Open Source BI

Types of Business Intelligence models available comprise of the following:

• xxx

• yyy• zzz


SAMPLE • Ongoing growth in key verticals such as BFSI, Manufacturing, Telecommunications and the Government sector has

resulted in a mammoth demand for data analytics and business intelligence

� Primary reason supporting the need for business intelligence happens to be the prevailing massive data amount that these verticals

cater to on a daily basis

• Currently, the BI market in India is estimated to be around INR xxx bn and is expected to achieve a CAGR y% to reach

INR zzz bn by 20--

• Competition in the market has gradually intensified amongst the vendors over the past years, which in turn has

resulted in the emergence of feature rich and innovative solutions

• Esteemed players such as player 1, player 2, player 3 and player 4 mainly dominate the market, however pure play

vendors such as player 5, player 6 and player 7 also have carved a niche for themselves

� Pure play vendors unlike their counterparts in the BI market, focus mainly on BI solutions and services

BI Market – Overview

Source: x

BI market in India is poised to reap substantial benefits from

the steady growth in key industry verticals

INR bn

c

b

a

a

2015e

g f

2014e

e

2013e

d

2012e

c

2011e

b

2010

BI Market – Size and Growth

55%45%

ih

BI Market Segmentation – India (2010-11)


SAMPLE

Source: x

Implementing an on-demand BI tool has its own stages of

execution which ensures maximum ROI

Overview

• xxx

Deployment

xxx

Evaluation of Vendors

• xxx

Usage and Benefits

• xxx


SAMPLE

Source: x

BI tools are equipped with a varied range of utility features

which facilitates efficiency and work productivity

xxx• Primarily used by executives at the

management level

• xxx

BI Features

Some of the key BI features incorporated comprise of the following:

xxx• Conducted by analysts, wherein they

scout for trends in corporate data

• xxx

xxx• Normally used at the strategy division

wherein an estimation is done based on the current available data

• xxx

xxx• Generally used by employees and can

be used dynamically so as to meet the

business demands

• xxx

xxx• Refers to the collation of massive amount of

data in an organized format so as to provide users with a better meaning at the initial glance

• xxx


SAMPLE • Selecting an appropriate Business Intelligence software is crucial and important procedure as the Return On

Investment (ROI) depends entirely on the performance and efficiency of the software

• Some of the important guidelines while selecting a BI software can be illustrated as below:

Selection of a BI software is a vital procedure and hence

should be done in stages to avoid any failure risk

xxxxxx

xxxxxx

xxxxxx

xxxxxx

xxxxxx

xxxxxx

xxxxxx

Source: x


SAMPLE

Source: x

Selection of a BI software can be based on its model,

purpose and components

Selecting a business intelligence tool can be done in three major methods, wherein factors such as solution

models, solution purpose and solution components are considered as the basic selection parameters

Selection by Solution Components

Selection by Solution PurposeSelection by Solution Model

xxx

xxxxxx

xxxxxx

xxxxxx

xxxxxx

xxxxxx

xxxxxx

xxxxxx

xxxxxx

xxxxxx

xxxxxx


SAMPLE

Source: x

BI tools and applications are designed especially to provide

pivotal support in the decision making procedures

xxx

xxx

xxx

xxx

xxx

Implementing a Business Intelligence tool

offers significant benefits which facilitates

enhanced work productivity and provide

users with valuable strategic insights about

the business operations

The primarily focus of a BI tool is to aide

and enhance the decision making process,

with utmost efficiency, accuracy and

optimum amount of time consumption


SAMPLE Advancement in technology and increasing social media

popularity will lead to the emergence of newer trends

Source: Netscribes Analysis

• xxx • xxx

• xxx

Future Trends – Indian Business Intelligence Market

Mobile BI Tools In-memory Analytics

Social Media Involvement


SAMPLE

Major Players (1/14)

Company Snapshot: Player 1

Source: x

Business Highlights

• Operates in India through xxx and has facilities located at premium spots such as Bangalore, Delhi, Kolkata, Mumbai, Noida and Hyderabad amongst others

• Software segment of the company offers mainly deals in providing enterprise application softwares and middlewares

• Currently, the company is focusing on its expansion and is planning xxx

Corporate Information

xxxEmployee

Strength

Head Quarters City A, State B

Industry Abc

Phone 123

Fax 456

Sales Intelligence

Mr. x x

xxx

Mr. x x

xxx

Mr. x x

xxx

Professional History

xxx


xxx


xxx

Other

xxx

Other

xxx

Other

xxx


SAMPLE

Source: x

IBM – Product Information

xxx - Overview

• xxx

xxx Product Portfolio

Jkl

Ghi

Def

Abc

Key Features

Hhh

Eee

Bbb

Yyy

IiiGgg

FffDdd

CccAaa

ZzzXxx


SAMPLE Major BI Users

Source: x

Key Industries Users

Manufacturingxxx

Healthcarexxx

BFSIxxx

Othersxxx


SAMPLE Case Study 1

Source: x

Case: BI deployed to reduce time and manpower consumption

SolutionRequirements Benefit

• xxx • zzz• yyy

Solution Used

xyz

Client Organization ICT Vendor

xxx zzz

Industry

yyy


SAMPLE Strategic Recommendation

Source: x

xxx xxx

xxx

• xxx • xxx


Thank you for the attention

About Netscribes

Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &

corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.

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The Business Intelligence Market – India report is a part of Research on India’s Information Technology Series. For more detailed information or customized research requirements please contact:

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Market Research Report : Business Intelligence Market India 2011