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For the complete report, get in touch with us at : [email protected] The Global Positioning Systems (GPS) market was valued at INR 4.7 bn in 2009 and is expected to grow dynamically in the future. Tremendous increase in demand for tracking and navigation services from a wide spectrum of consumer segments is expected to drive the market. Domestic and foreign participation has been continuously increasing as they compete for a sizeable share in this market with high profit opportunities. Initiatives taken by the Indian Government is also expected to intensify the demand for GPS based solutions and services by a large extent. The report begins with an introduction to GPS technology which elaborates on the overview of GPS, basic components, work model of GPS system, overview of Geographical Information System (GIS). Market overview section of the report talks about the global market and the leading international players, followed by the Indian market overview, which states drivers, trends and the market size and growth figures. The section also indicates various segments in the market, the end users and the benefits accrued to users. Product categories section in the report talks about the various segregations of GPS products available in the Indian market. It highlights the type of users and the specific use of these devices. GPS Benefits portion enlists major advantages that can be enjoyed by users, thereby highlighting the basic features on which the purchase decisions are based upon. This report also speaks about the Mobile Phone GPS Technology wherein the possible usage of mobile GPS and its benefits have been mentioned. This is followed by a section on GPS for SMBs which explains the role of SMBs in the Indian market and the various implications of GPS within SMBs. An analysis of the drivers explains growth factors, for each segment, such as the growth in logistics vertical, growth in radio cabs, increasing penetration of high end phones, demand from the BPO sector, entry of mapping portals, increasing sales of luxury cars and government initiatives. The key challenges identified include the lack of awareness and consumer perception, fragmented logistics sector and operational issues. The report identifies the key trends including partnerships forged by GPS device makers and automobile firms, mobile phone players providing free services and new emerging applications. Major Players section profiles major domestic and foreign players in the market. The section lists the operational segments and business highlights of the company wherein all the major GPS based products, services and solutions have been mentioned, any major happenings or corporate activities carried out by the company has also been included. It also contains a sales intelligence section, wherein a relevant point of contact for the companies has been mentioned. Sales intelligence portion of the report will primarily play a crucial role for generating important
Citation preview
GPS Tracking and Navigation Market - India
October 2011
2
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GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
Executive Summary
Market
Drivers &
Challenges
Trends
Competition
•The Global Positioning Systems (GPS) market was valued at INR x bn in 20-- and is expected to reach INR y bn by 20--
•GPS market in India is expected to grow owing to an increased use of technology in fleet management, transport navigational systems and other areas
•Interest shown by the Government of India to modernize the country’s basic infrastructure will further fuel growth in the market
Drivers:
– Growth in logistics vertical
– Growth in radio cabs
– Demand from BPO Sector
– Increasing penetration of high
end phones
Challenges:
– Lack of awareness and consumer
perception
– Fragmented logistics sector
– Operational issues
•GPS device makers forging partnerships with automobile firms
•Mobile phone players providing free services
•New emerging applications
– Entry of mapping portals
– Increasing sales of luxury cars
– Government Initiatives
Major GPS Vendors (Domestic)
Player 1 Player 2 Player 3 Player 4
Major GPS Vendors (Foreign)
Player 5 Player 6 Player 7 Player 8
3GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
•Introduction
•Market Overview
•Product Categories
•GPS Benefits
•Mobile Phone GPS Technology
•GPS for SMBs
•Drivers & Challenges
•Trends
•Major Players
•Key Developments
•Strategic Recommendation
4GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
Retrieving information through GPS system comprises of
multiple procedures
Source: x
GPS – Framework
Constant broadcasting of transmission signals
through an internal clock
GPS receiver picks up the signals for
analysis about its location information
Work Model – GPS System
•Using its internal clock system, the GPS satellites constantly broadcast transmission signals to all the operating GPS receivers on earth
•Receivers after picking up the signals, store these signals and then calculate the actual distance between the satellite and itself� It retrieves the time taken by the transmission
signals to reach earth from the orbit for this purpose
•Using a process called ‘Trilateration’ receivers estimates its exact position on the earth’s surface� Receivers use a combination of minimum three
satellites to calculate a two dimensional position (latitudes & longitudes only)
� Calculation of a three dimensional location (including latitude, longitude and altitude) requires the combination of transmission signals of at least four satellites
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GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
GPS market in India is expected to grow as demand for
simple and low cost solution increases
• GPS market in India is at a nascent stage but is growing rapidly owing to an increased use of technology across various sectors
� Rapidly growing market of GPS enabled vehicles is the primary support for this market in India
• Emergence of GPS oriented services from telecom companies and easily affordable GPS enabled mobile phones is further fueling growth in the market
� Players like Black Berry has strategically targeted the corporate segment of the market
� Government of India is also playing a crucial part in boosting the market, with its pipeline projects of equipping airports with GPS
• It primarily finds its implementation across various sectors, some of the major sectors include logistics, sales, taxi and fleet management companies
• Many local and international GPS companies have entered the market and are competing to grab a share in thismarket, especially in logistics for tracking cargo and trucks across India
GPS – Indian Market Overview
Market Size and Growth
Source: x
INR bn
4
0
4
1
2
3
d
2012e
c
2009e
b
2006
a
cd
ab
Estimated Segmented Share (20--)
Navigation
Tracking
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GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
A whole range of GPS products meant to cater to various
purposes of tracking and navigation are available
Source: x
GPS
Products
Individual Use
• xxx
Recreational Use
• yyy
Corporate Use
• aaa
Surveyor
• bbb
7GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
Drivers & Challenges – Summary
Drivers
Growth in logistics vertical
Growth in radio cabs
Increasing penetration of high end
phones
Demand from the BPO Sector
Entry of mapping portals
Increasing sales of luxury cars
Government Initiatives
Challenges
Lack of awareness and consumer
perception
Fragmented logistics sector
Operational issues
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GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
Growth in logistics sector has resulted in demand for
vehicle tracking devices based on GPS technology
• Logistics service providers are now increasingly adopting vehicle-tracking system for better fleet
management
• Courier service firms are tracking their shipments using GPS technology
� These systems continuously monitor shipment location and can provide information to the transporter
directly in case of any change of plan
� Fleet managers are in a position to monitor all activities of workers, over speeding, route deviation etc. The
driver in turn can access emergency service in case of sickness and accident
� Tracking and logging details of vehicles over large geographies such as cities, states or even across countries,
is assimilated and analyzed via GIS
� Gati, one of Indias leading logistics players, already has more than hundred intercity trucks enabled with
GPS, and it is planning to equip around 1,000 intercity fleet with GPS
Growth in logistics vertical Impact
Source: x
Growth in Logistics Sector Growth in Courier Industry
INR tr
2
1
0
e
20--
d
20--
c
20--
b
20--
a
3
2
1
0
d
20--
c
20--
b
20--
a
INR bn
9
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GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
Major Indian Players (1/14)
State 1
Company Name Sales Intelligence Business Description
xyz Name: xxx• Based in xxx, the company offers GPS based vehicle
tracking system, and handheld mapping systems
• It offers its cellular network based vehicle tracking system under the brand name xxx
� Can be effectively used for xxx and xxx
• The company also offers an extensive range of handheld all weather GPS receivers, meant for various mapping and navigation purposes
E-Mail: xxx
Phone: xxx
Address: xxx
abc Name: xxx• Headquartered in xxx, the company extends its services
in the field of fleet management wherein it provides state of the art technology to enhance tracking and monitoring of vehicles
• The company offers its product, xxx’ which is capable of handling a huge gamut of fleet with utmost efficiency
� It also has an human resource management system module incorporated in it
� Users can also avail the ‘GEOFENCING’ so as to create virtual boundaries for the vehicles
� Systems are enabled to represent multiple vehicle locations on a single screen
� Also provides the user to track, location, speed and distance traveled by the vehicle at any given point of time
E-Mail: xxx
Phone: xxx
Address: xxx
Source: x
10GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
Key Developments
Source: Press Articles
Products Launches
Date Development
Oct 20-- Xxx yyy zzz …
Collaborations
Date Development
May 20-- Abc def ghi…
SAMPLE
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Strategic Recommendations
yyy
•xxx
xxx
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
xxx
• yyy
12GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT
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