Quick Snapshot

Week 48’2013 - 3’2014

MCCS

ABP ANANDAPeriod – Wk 48 ‘13 - 3’14TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

38

10

2 0

% Genre Sh

Source : TAM Period : Wk 3’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year 12% increase in genre in terms of mkt. shares

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.3

8.2

% Genre Share

Wk 48'12-3'13 Wk 48'13-3'14

Source : TAM Period : Wk 48’12 - 3’14

PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

29%

24%

19%

14%

8%6%

% Mkt. Share

Wk 48'13-3'14

Source : TAM Period : Wk 48’13 – 3’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 48’13 – 3’14

ABP Ana

nda

24 G

HANTA

High

News

Kolka

ta T

V

News T

ime

Bangla

RPLUS

0

2

4

67

6

3 3 32

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

High

News

Kolka

ta T

V

News T

ime

Bangla

RPLUS

0

2

4

66 5

3 2 2 2

Reach in Mn

TG: 15+ CS

ABP Ananda performing on News Bulletins,

Reviews/Reports & Film Based Magazines

Source : TAM Period : Wk 3’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scoring from News Headlines & Sports/Magazines. Kolkata TV is scoring from Cartoons/Animations

Week 3'14

Prog Genre24 GHANTA

ABP Ananda

High News

Kolkata TV

News Time Bangla RPLUS

News Bulletin 20% 38% 1% 21% 9% 11%News Headlines 62% 0% 0% 34.40% 0% 4%Cartoons/Animation 39% 3% 0% 44% 14% 0%Reviews/Reports 8% 46% 1% 35% 1% 9%Film Based Magazines 42% 43% 0% 6% 1% 9%Sports Magazines 72% 21% 1% 0% 0% 6%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 3’2014

Date Days Time From Time To Programme Genre TVT 000s

1/17/2014 Fri 5:58:00 PM 8:53:00 PM SURLOKE SUCHITRA Film Based Maga 309

1/17/2014 Fri 3:29:00 PM 3:53:00 PM PRAYATO SUCHITRA SEN Reviews/Reports 266

1/17/2014 Fri 2:59:00 PM 3:23:00 PM PRAYATO SUCHITRA SEN Reviews/Reports 260

1/17/2014 Fri 12:27:00 PM 2:44:00 PM BREAKING NEWS News Bulletin 252

1/17/2014 Fri 10:58:00 PM 11:21:00 PM SURLOKE SUCHITRA Film Based Maga 205

1/17/2014 Fri 10:27:00 PM 10:51:00 PM SURLOKE SUCHITRA Film Based Maga 181

1/17/2014 Fri 3:58:00 PM 4:24:00 PM SURLOKE SUCHITRA Film Based Maga 161

1/17/2014 Fri 2:50:00 PM 2:55:00 PM PRAYATO SUCHITRA SEN Reviews/Reports 152

1/17/2014 Fri 4:28:00 PM 4:52:00 PM PRAYATO SUCHITRA SEN Reviews/Reports 137

1/17/2014 Fri 9:57:00 PM 10:21:00 PM SURLOKE SUCHITRA Film Based Maga 133

Thank You