1. 1 Netsquared 2008 05 28 Mashups require commons Mike
Linksvayer Creative Commons Photo by Tub Gurnard Licensed under CC
Attribution 2.0 http://flickr.com/photos/tubgurnard/462033014/ 2. 2
Agenda Affiliation (CC in zero to few minutes, depending on
familiarity) What makes a mashup (seriously)? What makes these
mashups (audience)? What makes mashups interesting?
Commons-enabling mashups (both meanings) Discuss 3. 3 Original
photo by Brooke Novak Licensed under CC Attribution 2.0
http://flickr.com/photos/brookenovak/337889974/ I AM NOT A 4. 4
Creative Commons .ORG Nonprofit organization, launched to public
December 2002 HQ in San Francisco Science Commons division in
Boston ~60 international jurisdiction projects, coordinated from
Berlin Foundation, corporate, and individual funding 5. 5 Enabling
Reasonable Copyright Space between ignoring copyright and ignoring
fair use & public good Legal and technical tools enabling a
Some Rights Reserved model Like free software or open source for
content/media But with more restrictive options Media is more
diverse and at least a decade(?) behind software 6. 6 Six
Mainstream Licenses 7. 7 Lawyer Readable 8. 8 Human Readable 9. 9
Machine Readable 10. 10 Machine Readable (Work) My Photoshop by My
Name is licensed under a Cre ative Commons Attribution 3.0 License.
Permissions beyond the scope of this license may be available at ex
ample.com. 11. 11 Rights Description vs. Rights Management Copy/use
promotion vs. copy/use protection Encourage fans vs. discourage
casual pirates Resource management vs. customer management Web
content model vs. 20th century content model Not necessarily
mutually exclusive 12. 12 DRMfree DRM Voodo by psd licensed under
CC BY 2.0 http://flickr.com/photos/psd/1806247462/ 13. 13 Digital
Asset Management License-aware desktop search Content creation and
media player integration Everyone needs DAM, not only media houses
XMP; possible work with PLUS CC created liblicense enabling
integration on Linux; Mac and Windows forthcoming; CC metadata
panel for Adobe CS 14. 14 What makes a mashup? 15. 15 MetaVid Wiki
logo is a mashup MetaVid Wiki Logo Licensed under CC
Attribution-ShareAlike 2.0 http://metavid.org 16. 16 MetaVid is
many mashups MetaVid design overview Licensed under CC
Attribution-ShareAlike 2.0
http://metavid.ucsc.edu/wiki/index.php/Democratizing_the_Archive:_An_Open_Interface_for_Mediation
17. 17 Reusing Bits Reusing Something had to exist prior, or
nothing to mash Bits: most generic term; could be Data Content or
Media or Works of Authorship or Cultural Works or ... Software Even
worse, Metadata 18. 18 What makes these mashups? 19. 19 Interesting
mashups cross boundaries Organizational Network Format Culture ...
20. 20 Photo by Tub Gurnard Licensed under CC Attribution 2.0
http://flickr.com/photos/tubgurnard/462033014/ 21. 21 Commons lower
barriers to boundary crossing Also known as Lowering transaction
costs Interoperability You already have (or dont need) permission
22. 22 20th century For most, the human cultural experience was
Read Only Collaborative, large scale, innovative, content rich
production took place in and under the control of large
hierarchical entities. 23. 23 21st century For many, the human
cultural experience is or could be Read/Write. Collaborative, large
scale, innovative, content rich production is or could be taking
place outside the boundaries of firms and other institutions, in a
decentralized, participatory fashion. i.e., interesting mashups 24.
24 Rights/Autonomy issues for mashups ToS / Access Software
Standards, protocols, formats Copyright Trademark Patents (shudder)
25. 25 Being a good mashup citizen: network effects Use
commons-based infrastructure Free/open source software Open
standards/formats/protocols Make it possible for others to mash you
up Open Access Data (see Science Commons) CC license (preferably a
Free CC license) non- software works covered by copyright Publish
your network service source code under a FLOSS license 26. 26
Demand Huge demand for digital creation equipment and services,
which get better and cheaper all the time Huge demand for cultural
works Great time for culture; professional creators need to get
creative Expansion of copyright not creative, harmful secondary
impacts Photo by Wendy Seltzer Licensed under CC Attribution 2.0
http://www.flickr.com/photos/wseltzer/248490439/ Not a good mashup
citizen 27. 27 Great mashup citizen MetaVid design overview
Licensed under CC Attribution-ShareAlike 2.0
http://metavid.ucsc.edu/wiki/index.php/Democratizing_the_Archive:_An_Open_Interface_for_Mediation
28. 28 Discuss License
http://creativecommons.org/licenses/by-sa/3.0/ Attribution Author:
Mike Linksvayer Link: http://creativecommons.org Questions?
[email protected] Image mashup by Beth Kanter Licensed under
CC Attribution-ShareAlike 2.0
http://flickr.com/photos/cambodia4kidsorg/306021623/
