View
106
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Neil Katz Editor-in-Chief and VP of Content, The Weather Company Neil Katz serves as editor-in-chief and vice president of content for The Weather Company’s digital properties, which include weather.com, wunderground.com, and its category-leading lineup of smartphone and tablet applications. Katz owns editorial direction of the properties overseeing digital video content, news, lifestyle and sponsored advertising content. He supervises all content staff as well as content acquisition and analytics. Katz joined The Weather Company in November 2012 from The Huffington Post, where as executive news editor he was part of the senior team that oversees editorial for The Huffington Post. He led the AOL.com editorial team and oversaw The Huffington Post business, tech and crime verticals, as well as the production of several new video series. Previously, Katz spent several years at CBSnews.com as an executive editor and was the founding editor of the CBS News Crimesider site. In addition, he was a field producer for “48 Hours,” and a freelance video journalist for The New York Times and PBS. Prior to his journalism career, Katz art directed online campaigns for clients including Intel, Cuervo, Johnson & Johnson and the American Lung Association. In addition, he founded Merging Media, a digital design firm that produced sites for Nickelodeon, Hasbro, NYU and others.
Citation preview
Future Forecast
How a 30-Year-Old TV Company Got Obsessed
with Mobile
What do you know about the Weather
Company?Nothing.
When I started here...
Me neither.
But this blew my mind
Three decades before Smart TVs, before XBox, before the Web, before most folks had email or cell phones
I WAS COOL IN 1982
A small company out of Atlanta, Ga., pulled off an amazing technological feat
This is technology?Really?
ReallyThis is a national cable channel
delivering near real time forecasts to every zip code in
America.
Even Todayno other television company can delivery unique news to your TV. That’s why unlike the web, we all see THE SAME newscasts
each night.
Soon afterAn enterprising engineer
thought it would be neat if Weather Channel employees
could have their email at weather.com
Eventually people started searching
their local zip code and weather…. Boom!!
So by accidentweather.com was born and the
company is the dominant weather news site on the web
Now 100 Million People
Read more than a billion pages each month on our site
But we had a problem
When it’s sunny outside people don’t show up
So we investedheavily in journalism, video production and storytelling
Tripled our editorial staff
CBS News, Huff Post, Daily Beast, Everyday Health, AOL,
Audubon Magazine
Went Big on PhotosOriginal photography from more than 100 shooters around the world
Andrew NeweyBeekeepers of Nepal
And Builta digital video production unit and a documentary unit
Today we make20 videos a day on breaking weather news, travel, health, science and action sports
And will release6 short docs this year
On topics you wouldn’t think we
could doAmerica Burning
Fracking and Toxic AirHomeless in Coldest City in
AmericaClimate Change Denial
Our digital unit is also making TV
Two hours of Primetime called “Will to Live”
Runs on TV, Web, Mobile
Good for youbut now everything is going
mobile…
So what’s your next trick?
Reinvention
40 Million Peopleuse our apps each month
another 10 million on mobile web
formatted for mobilehiring editors just for mobile
Deliver News & Video
Go Long, Go DeepMobile doesn’t only mean short
form
make it easier than webvine is the leader
Fast Start Video
Facebook and Twitter are driving how we scan mobile news.
News Stream?
GPS locked severe weather warnings and breaking news.
What’s your version of that?
Location Matters
We’re experimenting with content that relates to your location. Will it be interesting, timely, high quality? Do you just want cat videos?
But does it always matter?
Are big media sites daring enough?
Old School?
What can the upstarts teach us?
New School
Visual content up high + super social
New School
Upworthy is the king of social. Should news sites follow?
New School
Upworthy is the king of social. Should news sites follow?
New School
Can a 15 second newscast really work?
http://instagram.com/p/mLfcuHM95B/
New School
Hasn’t radio been doing this for a really long time?
PS: Instagram now has more MAU than Twitter
Back to School?