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October 27, 2009 Nonprofits and the 2010 Census: Nuts & Bolts
What’s at Stake?What’s at Stake?
Allocation of federal fundsAllocation of federal funds $440 billion annually$440 billion annually
Political apportionmentPolitical apportionment Number of representativesNumber of representatives RedistrictingRedistricting
Community infrastructureCommunity infrastructure Location of schools, hospitals, Location of schools, hospitals,
businessesbusinesses
AGENDAAGENDA Taking the 2010 CensusTaking the 2010 Census
Overview of timelineOverview of timeline Hard-to-count populationsHard-to-count populations Major census operations: Start to finishMajor census operations: Start to finish
Strategy Discussion: What nonprofits Strategy Discussion: What nonprofits can do to increase participation can do to increase participation
How How Nonprofits Count!Nonprofits Count! can help your can help your nonprofitnonprofit
Q & AQ & A
OVERVIEW OF OVERVIEW OF 2010 CENSUS TIMELINE2010 CENSUS TIMELINE
Fall 2009: Fall 2009: Local Census OfficesLocal Census Offices open; open;
recruitment beginsrecruitment begins
January 2010: January 2010: Paid media campaignPaid media campaign kicks off kicks off
Feb. - March: Feb. - March: Update/Leave Update/Leave operationoperation
March - April: March - April: Mail-out/Mail-backMail-out/Mail-back phase phase
April: April: Group QuartersGroup Quarters enumeration enumeration
May - July: May - July: Nonresponse Follow-UpNonresponse Follow-Up phase phase
July - August: July - August: Coverage Follow-UpCoverage Follow-Up & & Coverage ImprovementCoverage Improvement operations operations
December 31, 2010: December 31, 2010: First population First population numbersnumbers reported reported
OVERVIEW OF 2010 CENSUS TIMELINE
(con’t.)
12 Regional Census Centers/Census Offices12 Regional Census Centers/Census Offices
About 500 Local Census Offices (LCOs)About 500 Local Census Offices (LCOs)
Oct. - Dec. 2009: Remaining LCOs openOct. - Dec. 2009: Remaining LCOs open
Fall 2009: Massive recruitment & interviewing Fall 2009: Massive recruitment & interviewing
beginbegin
LOCAL CENSUS OFFICES
Peak 2010 workforce: 1.2 millionPeak 2010 workforce: 1.2 million
Census takers; crew leaders; supervisors; LCO managers & Census takers; crew leaders; supervisors; LCO managers &
administrative staffadministrative staff
ALL employees: Background checks & fingerprinting (plus ALL employees: Background checks & fingerprinting (plus
federal e-Verify)federal e-Verify)
U.S. citizenship required; some exceptions for work-U.S. citizenship required; some exceptions for work-
authorized legal residentsauthorized legal residents
HIRING
CENSUS OPERATIONS:CENSUS OPERATIONS:NUTS & BOLTSNUTS & BOLTS
COMMUNICATIONS CAMPAIGNCOMMUNICATIONS CAMPAIGN
Education phaseEducation phase Awareness phaseAwareness phase Motivational phaseMotivational phase
QUESTIONNAIRE DELIVERYQUESTIONNAIRE DELIVERY
Advance letterAdvance letter Mid-February: Update/Leave areasMid-February: Update/Leave areas March 8 - 10: Remainder of country (except March 8 - 10: Remainder of country (except
island & remote areas)island & remote areas) Controversy over in-language messages Controversy over in-language messages
(dropped from 2000)(dropped from 2000) Mail-out/Mail-back -- March through AprilMail-out/Mail-back -- March through April
English-only formsEnglish-only forms Bilingual forms -- About 13.5 million nationwideBilingual forms -- About 13.5 million nationwide In-language forms -- Request by phone or visit In-language forms -- Request by phone or visit
QACsQACs
QUESTIONNAIRE DELIVERYQUESTIONNAIRE DELIVERY(continued)(continued)
Update/LeaveUpdate/Leave Rural areasRural areas Selected Gulf Coast parishes/countiesSelected Gulf Coast parishes/counties
Update/Enumerate (March 22 - May 29)Update/Enumerate (March 22 - May 29) Remote areasRemote areas Indian reservationsIndian reservations Areas with mail delivery primarily to P.O. Areas with mail delivery primarily to P.O.
boxesboxes Thank you/Reminder cardsThank you/Reminder cards
March 22 - 24March 22 - 24 Target return date is April 1, 2010 (Census Target return date is April 1, 2010 (Census
Day)Day)
QUESTIONNAIRE DELIVERYQUESTIONNAIRE DELIVERY(continued)(continued)
Replacement questionnairesReplacement questionnaires ““Blanketed” -- 25 million; hard-to-count Blanketed” -- 25 million; hard-to-count
areas (<59% mail response in 2000)areas (<59% mail response in 2000) ““Targeted” -- 15 million; low mail response Targeted” -- 15 million; low mail response
(59 - 67% in 2000)(59 - 67% in 2000) Be Counted forms (Available March 19 - Be Counted forms (Available March 19 -
April 19)April 19) Questionnaire Assistance Centers Questionnaire Assistance Centers
(QACs) (Feb. 26 - April 19)(QACs) (Feb. 26 - April 19) Telephone Questionnaire Assistance Telephone Questionnaire Assistance
lines (Feb. 25 - July 30)lines (Feb. 25 - July 30)
Hard to Count PopulationsHard to Count Populations The Census Bureau has identified some The Census Bureau has identified some
populations as more difficult to count. populations as more difficult to count. These include:These include: Low income populationsLow income populations Communities of colorCommunities of color Non-English speakersNon-English speakers ImmigrantsImmigrants ChildrenChildren People living in complex households People living in complex households People experiencing homelessness People experiencing homelessness
““STREET & SHELTER” COUNTSTREET & SHELTER” COUNT
Called “Service-Based Enumeration”Called “Service-Based Enumeration” March 29 - 31, in evening and night March 29 - 31, in evening and night
time hourstime hours Census takers visit pre-identified Census takers visit pre-identified
shelters, food kitchens, and mobile shelters, food kitchens, and mobile food vansfood vans
Census takers visit pre-identified Census takers visit pre-identified outdoor locations where homeless outdoor locations where homeless people tend to sleeppeople tend to sleep
GROUP QUARTERS (GQ)GROUP QUARTERS (GQ) College dorms, military barracks, prisons, College dorms, military barracks, prisons,
juvenile detention centers, long-term juvenile detention centers, long-term nursing homes, etc.nursing homes, etc.
February 1 - March 19: Group Quarters February 1 - March 19: Group Quarters advance visitsadvance visits
April 1 - May 21: Group Quarters April 1 - May 21: Group Quarters enumerationenumeration
Residence rule: Residents of group quarters Residence rule: Residents of group quarters are counted at that facility, regardless of are counted at that facility, regardless of where they may have lived previously or where they may have lived previously or where they might live when they leave the where they might live when they leave the facilityfacility
TRANSITORY LOCATIONSTRANSITORY LOCATIONS
March 22 - April 9, 2010March 22 - April 9, 2010Pre-identified sites visited by Pre-identified sites visited by
census takerscensus takersExamples: Examples:
Migrant farmworker campsMigrant farmworker camps MarinasMarinas Traveling carnivalsTraveling carnivals
NONRESPONSE FOLLOW-UPNONRESPONSE FOLLOW-UP(NRFU)(NRFU)
May 1 - July 10May 1 - July 10 Most costly and labor intensive Most costly and labor intensive
census operationcensus operation Up to six visits per housing unitUp to six visits per housing unit Sworn translators used, if necessarySworn translators used, if necessary Census takers may ask landlords or Census takers may ask landlords or
neighbors for basic information, if neighbors for basic information, if necessarynecessary
COVERAGE FOLLOW-UPCOVERAGE FOLLOW-UP
April 26 - August 13April 26 - August 13 Conducted primarily by telephoneConducted primarily by telephone Coverage improvement: Follow-up on Coverage improvement: Follow-up on
““coverage” questions on census coverage” questions on census form (indicating possible form (indicating possible undercount or overcount)undercount or overcount)
Large householdsLarge households 7+ residents for English and in-language 7+ residents for English and in-language
formsforms 9+ residents for bilingual forms9+ residents for bilingual forms
COVERAGE FOLLOW-UPCOVERAGE FOLLOW-UP(con’t.)(con’t.)
Resolve housing unit duplicates Resolve housing unit duplicates (field visits)(field visits)
Resolve count discrepancies on Resolve count discrepancies on formsforms
Administrative records check (IRS, Administrative records check (IRS, SSA, etc.) -- focused on SSA, etc.) -- focused on undercount (e.g. omissions)undercount (e.g. omissions)
VACANT DELETE CHECKVACANT DELETE CHECK
July 26 - Aug. 25July 26 - Aug. 25 Confirming housing units added Confirming housing units added
during:during: New construction program (by local New construction program (by local
govts.)govts.) Addresses accepted through LUCA Addresses accepted through LUCA
appealsappeals Confirm housing units identified as Confirm housing units identified as
vacant or non-existent during NRFUvacant or non-existent during NRFU
CENSUS COVERAGE CENSUS COVERAGE MEASUREMENT (CCM)MEASUREMENT (CCM)
August 14 - October 2, 2010: Personal August 14 - October 2, 2010: Personal interviews (no mail-out/mail-back)interviews (no mail-out/mail-back)
2011: CCM personal and housing unit 2011: CCM personal and housing unit follow-upfollow-up
2012: Publish 2012: Publish estimates estimates of census of census undercounts (omissions) and undercounts (omissions) and overcounts (duplicates & other overcounts (duplicates & other erroneous counts) for nation and erroneous counts) for nation and statesstates
DATA PUBLICATION SCHEDULEDATA PUBLICATION SCHEDULE
By December 31, 2010: Census Bureau sends By December 31, 2010: Census Bureau sends state population totals (including members of state population totals (including members of the armed forces & federal civilian employees the armed forces & federal civilian employees stationed overseas) to the President, along with stationed overseas) to the President, along with the apportionment of the U.S. House of the apportionment of the U.S. House of RepresentativesRepresentatives
By April 1, 2011: Census Bureau sends block By April 1, 2011: Census Bureau sends block level data to State officials for redistricting level data to State officials for redistricting under Public Law 94-171under Public Law 94-171
Spring 2011 and beyond: Census Bureau begins Spring 2011 and beyond: Census Bureau begins
releasing 2010 Census Summary Files, with releasing 2010 Census Summary Files, with
data for all governmental jurisdictionsdata for all governmental jurisdictions
For further information:For further information:
Terri Ann LowenthalTerri Ann LowenthalLegislative & Policy ConsultantLegislative & Policy Consultante-mail: e-mail: [email protected]@aol.com
Phone: 203-353-4364Phone: 203-353-4364www.thecensusproject.orgwww.thecensusproject.org
Why Nonprofits and the Why Nonprofits and the Census?Census?
Why Nonprofits?Why Nonprofits?
ACCESS: To hard to count communitiesACCESS: To hard to count communities TRUST: Nonprofits are trusted TRUST: Nonprofits are trusted
messengers messengers CULTURAL COMPETENCY: Highest CULTURAL COMPETENCY: Highest
response when people approached by response when people approached by people of similar cultural backgrounds in people of similar cultural backgrounds in a culturally appropriate way a culturally appropriate way
Benefits to the nonprofit sector:Benefits to the nonprofit sector:
Every person not counted leaves money Every person not counted leaves money and power on the tableand power on the table
Nonprofit communities being fully Nonprofit communities being fully represented means more power for represented means more power for nonprofits nonprofits
Playing a key role in reinventing our nation Playing a key role in reinventing our nation and our communitiesand our communities
Thoughtful planning of community Thoughtful planning of community infrastructureinfrastructure
Would you Would you leave leave
money just money just sitting on sitting on the table?the table?
What can nonprofits do to What can nonprofits do to promote the census?promote the census?
…….8 Simple Things.8 Simple Things
1. Partner with the Census1. Partner with the Census It’s simple: Sign up with your Regional It’s simple: Sign up with your Regional
Census Office and receive the most up-Census Office and receive the most up-to-date information on how to engage to-date information on how to engage your community in the 2010 Censusyour community in the 2010 Census
www.NonprofitsCount.orgwww.NonprofitsCount.org
2. Add to Your Communications2. Add to Your Communications
WhereWhere: Website, E-Updates, : Website, E-Updates, NewslettersNewsletters
WhatWhat: Key deadlines, websites to go to, : Key deadlines, websites to go to, Drop In articlesDrop In articles
When:When: Basic info now; More urgency in Basic info now; More urgency in late fall and 2010late fall and 2010
3. Have Information in Your Office3. Have Information in Your Office Train your staff to answer basic Train your staff to answer basic
questionsquestions Sample Census forms Sample Census forms Signage promoting Census participationSignage promoting Census participation Contact information for Local Census Contact information for Local Census
OfficesOffices Information on job opportunities Information on job opportunities
4. Distribute Promotional Materials Promotional items are synonymous with
the decennial census. Request these items from your Regional Census Office (RCO) and begin distributing them to your communities. Items currently available: Chip clips, bags,
stickers, balloons, pens, pencils, window decals, etc.
5. Host Community Events Hosting community events and forums can
be a great tool for educating people about the 2010 Census. Your Census Bureau Partnership Specialist and the Local Census Office can be great partners in these.
6. 6. Be or Promote Questionnaire Be or Promote Questionnaire Assistance Centers and Be Counted Assistance Centers and Be Counted
CentersCenters
Questionnaire Assistance CentersQuestionnaire Assistance Centers A trained Census enumerator to assist people in filling out and returning their A trained Census enumerator to assist people in filling out and returning their form at your community-based nonprofit. Assistance guides will be available in form at your community-based nonprofit. Assistance guides will be available in 59 languages.59 languages.
Be Counted SitesBe Counted SitesBe Counted forms are census questionnaires available at community locations, Be Counted forms are census questionnaires available at community locations, for people who did not receive a census form in the mail or who believe they for people who did not receive a census form in the mail or who believe they were not otherwise included on any other census questionnaire. were not otherwise included on any other census questionnaire.
Be counted forms will be available in English, Spanish, Chinese (simplified), Be counted forms will be available in English, Spanish, Chinese (simplified), Korean, Vietnamese, and Russian. The form should be picked up and mailed Korean, Vietnamese, and Russian. The form should be picked up and mailed back in the attached postage-paid envelope.back in the attached postage-paid envelope.
7. Promote Jobs7. Promote Jobs
The 2010 census will be the largest peace-time The 2010 census will be the largest peace-time mobilization of temporary jobs in our country’s history.mobilization of temporary jobs in our country’s history.
The Census wants and needs to hire people from The Census wants and needs to hire people from hard-to-count communities.hard-to-count communities.
You can help your communities find out about jobs You can help your communities find out about jobs with the Census.with the Census.
http://2010.census.gov/2010censusjobs/http://2010.census.gov/2010censusjobs/ Peak recruitment: Fall 2009Peak recruitment: Fall 2009 Peak hiring: Spring 2010Peak hiring: Spring 2010
8. Join or Form a Complete 8. Join or Form a Complete Count CommitteeCount Committee
A Complete Count Committee is a team of A Complete Count Committee is a team of community members working together to ensure community members working together to ensure that all those in their community (however they that all those in their community (however they define ‘community’) are counted in the 2010 define ‘community’) are counted in the 2010
Census.Census. Join a CCC of your Mayor’s office or a leading civic Join a CCC of your Mayor’s office or a leading civic
organization …or form your own.organization …or form your own.
Complete Count Committees can Complete Count Committees can be formed by:be formed by:
Nonprofit organizationsNonprofit organizationsEthnic AlliancesEthnic AlliancesGeographicallyGeographically Interest AreasInterest Areas
How Can Nonprofits Count! Help?How Can Nonprofits Count! Help?
Website – Website – www.NonprofitsCount.orgwww.NonprofitsCount.org 50 state map 50 state map Census resource downloads Census resource downloads Maps of hard-to-count populationsMaps of hard-to-count populations Access to translated materialsAccess to translated materials
50 State Map50 State Map Clickable state map with links to:Clickable state map with links to:
Regional and Local Census Offices for all 50 statesRegional and Local Census Offices for all 50 states Info on Complete Count Committees, QACs and BCs in your areaInfo on Complete Count Committees, QACs and BCs in your area
Website Widgets and Badges for your siteThe widgets and badges shown here are available with instructions on how to use them at:
www.NonprofitsCount.org/web-badges.html
Census Resource DownloadsCensus Resource Downloads
Downloads of: Downloads of: Nonprofits Count Fact Nonprofits Count Fact
Sheets, Timelines, Sheets, Timelines, Toolkits and more Toolkits and more tailored to nonprofitstailored to nonprofits
Links to resources from Links to resources from partners like LCCR, partners like LCCR, NALEO, Housing and NALEO, Housing and Homeless Homeless organizations and moreorganizations and more
Maps of Hard to Count PopulationsMaps of Hard to Count Populations
Access to Translated MaterialsAccess to Translated Materials
www.NonprofitsCount.org www.NonprofitsCount.org will provide downloads of will provide downloads of census materials translated both into common census materials translated both into common languages (Chinese, Vietnamese etc.) and into less languages (Chinese, Vietnamese etc.) and into less spoken languages (Thai, Hmong, Urdu) - as available spoken languages (Thai, Hmong, Urdu) - as available
For more information:For more information:
www.nonprofitscount.orgwww.nonprofitscount.org
651-757-3086651-757-3086
[email protected]@nonprofitvote.org
