Abhinav Chauhan

+91 9560852706

Gurgaon/ Delhi

www.opinen.co

O P I N E N

OPINEN collects opinions in a simple agree and disagree format, on:

• Pressing issues • Recent news • Trending topics • Government policies

OPINEN quantifies the outcome of debates and publish how people stand on the issues.

OPINEN allows users to interact with news in an intuitive way

OPINEN APP

Embedded opinions and API

• To improve user engagement & relationship on enterprise level blogs and websites.

• News media websites can create & embed opinions in their content. Opinions allow users to engage with their content with a single click without signing in etc.

• Monetise this engaging section using native advertisements.

Actionable notifications for apps.

• Improve engagement on mobile applications for our enterprise customers using actionable notifications.

Others • Analytics dashboard etc.

OPINEN API (AUDIENCE DEVELOPMENT TOOLS)

OPINEN ADS

ACTIONABLE NOTIFICATIONS

BIGGER VISION

Consolidate opinions from all sources: • Online news websites, blogs, publishing channels. • News media

Represent the “unbiased opinion” of general public on different topics.

Provide tools that increase the audience involvement with online news. Even low motivated users can interact in an easy & intuitive way.

Quantify the outcome of debates, opinions & discussions.

Become a social listening tool that represents the public opinion. Work with policy makers and advocacy groups to bridge the gap between people and governments.

News websites & blogs use comments to increase their user involvement with the content.

The commenting systems work either with guest logins or use social identities which are overhead for the readers. Because of these steps:

The motivation for the engagement decreases. Repeat rate to comment on other news decreases. It’s difficult to find out the author analytics.

OPINEN offers a single click engagement platform, without asking social identity of a person. The engagement with the content is reduced to a single click.

We quantify and displays audience stand on the particular news. This motivates users to interact with the news.

Not only engagement, it also increases the credibility of the content with the users.

PROBLEM STATEMENT SOLUTION

SUPPORTING STATEMENTSReaders always have an opinion on the news watched or read.

Recent perception that the media is biased, Opinen shows the stand of general public on the news.

REVENUE STREAM #1

1. “Revenue Sharing” with customers from Native advertisements

Provide API to our customers to create and embed opinions on their webpages. • Because opinions are likely to be most engage able part of the web-page, a highly targeted ad

will be placed below it. It’s likely to attract high CTR with above average CPC.

Revenue from: 50-50 revenue sharing model with customers; Monthly subscription for analytics. Customers: Blogs, News and Publishing Media websites. Similar proven models: vuukle.

REVENUE STREAM #2

1. Provide actionable notifications (for mobile applications).

Use Opinen API & SDK to add actionable notifications on opinions and increase user engagement with the application. Customers: News Channel Applications like TOI, Times Now etc.

Revenue from: Monthly subscription. Example: Cancel icon on the notifications during swipe/ push down will be replaced with Agree/ Disagree.

OTHER POSSIBLE REVENUE STREAMS

1. Social Listening Tool (Opinen App) • Perform high level sentiment analysis on user opinions on similar news. • Such data can be used by news agencies, advocacy groups, political parties, political consulting groups.

Example: Brigade.

2. Political Consulting (Opinen App) • Partner with political parties to shape their policies and agendas. Example: Brigade.

3. Provide data to Voting Channels for News media (SMS/Short-code polls on elections) • Partner with governments and media houses to cover polls on elections via app, web, mobile, sms,

short-codes etc

MARKET SIZE

Space: Internet Display Ads Scope: Global “Internet display ads” spend (Global) 2016: $74B “Internet display ads” spend (India) 2015: $150M

Source1 Source2

CUSTOMER SEGMENTS

News Daily Websites• www.ndtv.comNews & Media Publishing websites• www.indianexpress.comBlog Pages• www.thelogicalindian.com

USER SEGMENT

Online news consumers

GO TO MARKET STRATEGY

Mobile & Web Apps

• Traditional digital & social media marketing of apps.

• Plan “One week debate fest” program in tier 1 universities & schools.

• Users will earn credits for interaction with the app.

• Partner with online wallets to convert the credits into prizes for top performers.

• Continue with this program in other campuses.

• Influencer marketing • PR • Activists, journalists etc.

1 API Tools

• Business development & Sales • Reach out to enterprise level blogs

and sell API Tool features. • Reach out to news dailies &

publishing websites to use API tool.

• Provide multilingual support to expand to local players.

• Continue to partner with global market players.

2

For detailed roadmap, see: https://trello.com/b/YOSkxZSV

PRODUCT ROADMAP

Mobile & Web Apps

• Gamification • Provide credits to users when

users create content, interact with app and invite friends etc.

• Verified, influencer badges etc.

• Networking Features: • Follow/ support etc.

1 API Tools

• Opinen API • Create & embed opinions on a

partner’s website. • Provide engagement analytics: how

users interact with the content etc.

• Planned: • Actionable Mobile Notifications • Multilingual support • Analytics Dashboard • Admin panel

2

Live roadmap, see: https://trello.com/b/HJuHcytE

TEAM

Abhinav Chauhan Founder

Strategy, Product Manager, UX, Marketing.

Utkarsha Singh Business Development & Marketing Marketing, Sales & Content Manager Previously with Zappka

Asheesh Paswan Full Stack Developer Previously with Softgen Tech.

Others/ Part-time/ Interns: Shivani Tanwar (Content) Abhilash Nautiyal (Content)

ASKING FOR

$ Angel Round of $250K

To be utilised on:

10%

35% 55%

Product development, Technology,

Team Development, Salaries & Stipends

Marketing Expenses, Sales,

Client & User Acquisition

Operational Expenses: Subscriptions, servers,

Admin, Space etc.

COMPETITORS/ SIMILAR PLATFORMS

We are inspired from:

BRIGADENY based, Sean Parker backed startup. Their focus is to cover 2016 presidential elections.Brigade simply gather opinions on policies made by the political parties and generic social issues in US.

Others:

VUUKLEAn user engagement API…works with clients like TheHindu, DeccanChronicle, TheIndianExpress etc.Their user engagement tool looks like:

INSHORTSNews in 60 words