The events of the Italian Pavilion

Paolo Verri, Event Director

15th May 2014

Expo Site

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OFFICIAL PARTICIPANTS

CLUSTERS

THEMATIC AREAS

EVENT AREAS

SERVICE AREAS

PALAZZO ITALIA

Total area: 935.595 m2

UNOFFICIAL PARTICIPANTS

CARDO

Decumanus

Cardo

Lake Arena

Piazza Italia

Italy Pavilion

Italy Pavilion: Palazzo Italia and Cardo

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The Italian Pavilion is made up of the Palazzo Italia and the Cardo

The intersection of Cardo and Decumanus creates Piazza Italia: a unique place of visibility and meeting

Exhibition Concept

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Spaces Size Cardo

Palazzo Italia:

Exhibition area: 2,500 m2

Event area: 1,920 m2

Hospitality area: 2,350 m2

Food and beverage area: 1,050 m2

Cardo:

Exhibition area : 4,350 m2

Event area : 820 m2

Hospitality area: 920 m2

Food and beverage area : 1,100 m2

The Commissioner General

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Ms. Diana Bracco is the Commissioner General of Section for Padiglione Italia at Expo Milano 2015.

Some of the tasks of the Commissioner General are as follows:

Art. 18, paragraph 1, BIE Convention (which regulates the Universal Exhibitions): At an exhibition a participant or a group of participants may use a geographical title relating to a participating Party only with the authorisation of the Section Commissioner-General or the Section Commissioner of the Government of the Party concerned;

Art. 19, paragraphs 1 and 2, BIE Convention: Anything exhibited in a national section must have a close connection with the country exhibiting it (for example, articles having their origin in the territory of the participating Government, or articles created by nationals of the country). With the authorisation of the Commissioners-General or Commissioners of the other States concerned, other articles or products may be presented if provided they serve only to complete the exhibit.

Art. 2, paragraph 1e, Italian Prime Ministers Decree of appointment of the Commissioner General of Section for Italy assigns to the Commissioner the responsibility of the "coordination of the management of the exhibition spaces in which will be organised the presence of the entire Italian system, including the involvement and coordination of the presence of other Italian public entities, as well as institutions, government agencies or private associations. "

Tasks and functions

Mission Italy

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Offering the world a strong vision of the Italian quality for health and lifestyle.

Integrating Italy-museum with Italy-laboratory, using the unique heritage of culture and enterprises of the different territories;

Reinforcing the tools at the service of the internationalization of regional agribusiness products, highlighting their unique characteristics, enhancing and protecting brands and Italian qualities;

Improving the connection of the Italian start-ups in the science, research and technological international hubs;

Strengthening the Italian tourist vocation, not only pointing on the excellences, but having as objective the promotion of the entire Italian system;

Italy Pavilion for Expo Milano 2015

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The Italian Pavilion aims to represent:

The gateway to our country, the laboratory of international relations, Italys business card to the world.

A window to our countrys history, a unique place able to mix tradition with innovation, past with future.

An iconic place where Italian excellence can shine.

A unique brand that can help Made in Italy enter new markets and find more opportunities for development and growth.

Above all, the Italy Pavilion will be the most visited Pavilion at the Expo.

The Theme: Vivaio Italia

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The theme chosen by the Italy Pavilion to represent Expo 2015s contents is the VIVAIO (the seedbed).

This metaphor allows us to highlight various characteristics of Italian culture and society in these times

of change:

A nursery of fresh ideas, proposals, innovative solutions and best practices that Italy offers to the

international community;

A protected space that helps projects and talents to sprout;

A space of growth, development and training;

A permanent and open laboratory;

A place of visibility for fresh and young energies

that work in our country, involving Italian universities,

research labs and start-ups.

The main entrance to Palazzo Italia

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THE ARCHITECTURAL PROJECT

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Architectural Concept

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The architectural project for the Italy Pavilion is conceived as a community surrounding its piazza. It will be the place where architecture-landscape-nature (nature, roots and forest) and architecture-landscape-urban life (void-town-piazza) commingle and merge to give rise to Landscape-Italy.

Embracing Sustainability

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The project develops the idea of the most energy-independent architectural organism possible,

where the maximum balance between energy production and consumption is ensured.

Italy Pavilion

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Italy Pavilion

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Exhibition Concept

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Decumanus

Cardo

Spaces of Italian Pavilion

Schedule of Events

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More than 1,000 events will be staged during the six months of Expo, with an expected participation of at least 2 million visitors.

Examples of daily activities: Specific activities of the Pavilion Activities with international guests and host countries Activities with national guests, ministries and other institutions Activities with representatives of host regions Activities with representatives of host cities Activities with businesses (sponsors and otherwise) Live TV Live radio Live internet Activities for schools Evening showcases (music, dance, theater) Thematic dinners organized by region and city

A giant vessel of encounters and events for 184 days of Expo.

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During the six month, the general program proposes a breakdown according to a combination of a material and an immaterial theme following the guidelines of the Pavilion:

May month of bread and literature June month of pasta and design July month of fruit and arts August month of water and sports September month of wine and music October month of olive oil and fashion This monthly division envisages events for the general public.

During Expo

Monthly activity

During Expo

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Furthermore, during the semester, a range of activities dedicated to companies and institutions, will be organized in the following areas: May food safety June urban and rural redevelopment July sustainability and biodiversity August cooperation September conservation and creativity October technological innovations

Monthly activity

www.padiglioneitaliaexpo2015.com