Paper media – dead yet?

Eyrún Magnúsdóttir EGIN Autumn Seminar 2015

Eyrún Magnúsdóttir Paper media - dead yet?

Eyrún Magnúsdóttir Paper media - dead yet?

Advertising spending in Iceland 2014 by media

Average Issue Readership September 2015

Eyrún Magnúsdóttir Paper media - dead yet?

Fréttablaðið Morgunblaðið DV Fréttatíminn Viðskiptablaðið

50.01%

27.90%

7.25%

36.63%

11.42%

Source Gallup. Published 15 Oct 2015

Why newspapers?

Eyrún Magnúsdóttir Paper media - dead yet?

What is a newspaper?• Local news• International news• Interviews• Opinion• Obituary• Comics• Birthdays• Horoscope• Sports• Cross word puzzles• Culture • Health• Travel• Design• Fashion • Tech news• Photos• Ads• People• Window to the world• Information

Eyrún Magnúsdóttir Paper media - dead yet?

Eyrún Magnúsdóttir Paper media - dead yet?

Eyrún Magnúsdóttir Paper media - dead yet?

„Can I click?“

Eyrún Magnúsdóttir Paper media - dead yet?

What next?

• Weekly rather than daily?• Deeper? • A comeback for newspapers like vinyl records?• Relief to be „offline“• Something completely different?

Eyrún Magnúsdóttir Paper media - dead yet?

Eyrún Magnúsdóttir Paper media - dead yet?

...not yet!