[plan politika] Indonesian Youth and Politics : In Search of a Youthful Party

In Search ofA Youthful Party

Gerindra Case StudyBy Plan Politika

www.planpolitika.com Insights on Indonesian youth political aspiration

Copyright of Plan Politika

More than 4 million votes at 2009 legislative electionPrabowo Subianto finished second at the presidential election

Received tremendous support and sympathy among urban voters

Emerging party which attract most attention during the 2009 campaign

The Gerindra tv advertizing received positive remarks amongcommunication/marketing analyst


Prabowo Subianto(59 years old)

Founder/Head of advisor of Gerindra (Gerakan Indonesia Raya)Head of Himpunan Kerukunan Tani Indonesia (organization of farmer)Head of Himpunan Pencak Silat Indonesia (organization of traditional martial arts)Head of Himpunan Pedagang Pasar Seluruh Indonesia (organization of traditional merchants)

“I’m not looking for bureaucratic position nor power,I’m just seeking change for a better Indonesia”

-Republika 2009-

Often Considered as an anti-thesis of SBY……

PRaPrabowo attract a lot of young people attention. his character matchyouth aspiration for a more decisive leader.His left wing vision empathize the poor and demand a more Independent and socially equal Indonesia


Yesthi21 F, Jakarta

• The most fittest party for youth is Gerindra. For her, Gerindrahas made a success of building image as youth party

• Father has great impact to influence her for choosing party or having preference about politician

• Every party must work on youth not just by awareness, but also building trust in their campaign



TIDAR (TARUNA INDONESIA RAYA)Is Gerindra’s organizational underbow

focusing it’s movement on youth

www.tidar.or.id


Has the most promisingWebsite for a youth.

The dynamic packaging andcontent is the most advanced ever seen

as far for a political party

Tidar TVC Ads on Youtubehttp://www.youtube.com/watch?v=JvBOOeLzxs4&feature=related

The only party that has a hip-hop anthem


Sensitive to youth emerging subculture.‘TIDAR GOWES’ an event that Facilitates the fixed gearCommunity.

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TIDAR is ten step ahead from it’s rivalsIn creating content for the urban youths.

The next key is to stay relevant…evolvingFrom content to a more contextual movement

Anggun :: 0856 9560 9568 :: [email protected] :: 0812 8360 4236 :: [email protected]

Jl. Delman Kencana III No. 9, Tanah Kusir, Jakarta 12240

INDONESIA

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[plan politika] Indonesian Youth and Politics : In Search of a Youthful Party