Planning for an Exceptional Year of Online Fundraising

Tuesday, January 25, 2011

Contact: Alexis Nadin

anadin@globalgiving.org

Agenda

• Annual Online Fundraising Worksheet

• GlobalGiving’s 2011 Calendar

• Other GlobalGiving tools

Tips for Using the Worksheet

• Involve your entire online fundraising team

• Come prepared with programmatic goals, budgets, and plans

• Online fundraising is often only a portion of an organization’s overall fundraising

Organization: Alexis’ Angels

Mission: World peace

Programs:- Fighting crime- Saving the day

9,021

254

104

150

- Recurring donors- Close family and friends

- Current and past volunteers- Individuals over the age of 30

- GG Bonus Days- December giving- Volunteer fundraisers

- Monthly newsletters

12,000 340

Raise $8,000 through matching campaigns $3,000 $3,000 $2,000

Earn $2,400 in recurring donations $300 $500 $700 $900

Attract $1,600 in holiday and year-end giving $1,200$400

Gift promotion

Use GG’s tribute cards & promotions

$1,600Mother’s Day and Christmas

Alexis

Kelsey one-time $160 Recurring donor thru cmpgn Alexis

- Annual audits- Community support, participation, and donations- Frequent reporting- Vetted by GG

- Skype chats with beneficiaries- Monthly project reports on GG- Active participation on Facebook- Handmade pillow for becoming a major donor

March 25 2:00 pm Starbucks

GlobalGiving’s 2011 Calendar

• Use this calendar in conjunction with the Annual Online Fundraising Worksheet

• Get ideas for fundraising each month with the tips at the bottom of each page

• Consider important dates not included in the calendar

• Add these dates to your work

calendar!

Trainings

• Monthly trainings

• Feb 16th: Level-Up with GG’s new Segmentation Plan

• March 23rd: Volunteer recruitment and management

• April 20th: How to Attract Recurring Donations

Bonus Days

• GlobalGiving matches a percentage of each donation up until a certain donation amount

• March 16th, June 15th, October 19th

Bonus Days• Give your donors advanced notice. • Send one or two reminder emails.• Promote Bonus Days through social media• Communicate the added value of their matched donation• Stress the importance of donating today• Share your organization's fundraising goal

for the Bonus Day• Emphasize the impact the donations will

have on the ground

Recurring Donation Campaign

• May 2 – May 20

• Incentives for attracting 10 or more recurring donors

• Additional prizes for organizations that have the most recurring donations

Recurring Donation Campaign• Understand the value of recurring donations:

Tools & Training Blog• Communicate the value of one year of recurring

donations (e.g. $40/month for 12 months will send a child to school for a year)

• Consider offering an incentive for signing up for a recurring donation (e.g. a book, a t-shirt, a necklace, etc.)

• Stress the approaching deadline and the need

to sign up now

Photo Competition

• Photo submission: July 15 – August 1

• Voting: August 15 – August 26

• Submission & voting take place on Facebook

• Mobilize donors without asking for a donation

• Learn what makes a great photo

Learn More

• Tools & Training Blog

• Project Entry System (PE)

• Facebook Group

• Newsletter

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Thank you!

Look for these resources on the Tools & Training Blog