#pontepatupais #caribgrowth

Late 2011: political context...

• Danilo Medina’s campaign had started. Had a 3-axis claim: “Correct what’s wrong”, “Continue what’s right” and “Do what’s never been done”.

• Polls indicated a closed difference between Danilo Medina and Hipólito Mejía (his main opponent)1.

• Out of a universe of 6.5 million voters, the 18-29 years old segment weighed 27%2.

• Social media channels have been used up to that day as a way of citizen pressure.

1 La guerra de encuestas2 Jóvenes estudiantes decidirán elecciones

the challenges

4. Seek for consensus about what the

population thinks needs to be

done, corrected & continued.

1. Turn young people into the important

stakeholders of the campaign, providing an

scenario where they could express their vission

of the Dominican Republic they dream of.

2. Raise the level of the political debate among dominicans.

3. Promote a culture

of citizen participation

regardless of political a#iliation.

A virtual plataform for citizen engagement regardless of political

a#iliation, where people could submit proposals, vote & comment

on them. The most valued ideas would become part of the government

program of Danilo Medina & Margarita Cedeño.

the process...

Post Vote Seeyour

proposal& comment on proposals

ideas in action

key dates...

01.31.2012Started proposals' submissions

04.12.2012“Government

Plan” National Presentation

04.05.2012Ended

proposals' evaluation

+15 o#line seminars+1000 trained on

how to use the platform

03.22.2012Ended

proposals' submittions

results

Lanzamiento “Ponte pa’ tu país”

• Most used hashtag on the 2012 presidential campaign

• Twitter: 31% growth of followers (from 22.8K to 33K) in 3 months

• Facebook: 44% growth of fans (from 130.5K to 233.5K) in 3 months

results...

3027proposalssubmitted

524proposals published

4425votes

1409comments

364evaluated by the technical

comittee

32incorporated

in governmentplan

results...

Top 15 subjects:Education 67 proposals 609 votesPublic Administration 38 proposals 403 votesMicro, Small & Medium Enterprises 10 proposals 284 votesTransportation 25 proposals 209 votesEnvironment 17 proposals 186 votesInfraestructure 23 proposals 184 votesArt & Culture 15 proposals 131 votesPublic Safety 18 proposals 124 votesSocial Assistance 16 proposals 123 votesEnergy 16 proposals 122 votesInnovation, Science & Technology 12 proposals 120 votesTurismo 19 proposals 111 votesHealth 15 proposals 110 votesEmployment 10 proposals 106 votesTax Reform 11 proposals 96 votes

key takeaways...

Understand Change: Citizens are politically organizing themselves through social channels, without parties, without traditional media.

Innovation = New way of doing politics is possible: First iniciative, in América Latina y the Caribbean to allow citizens to submit proposals to be included in a government program.

Thanks!Claudia Chez Abreu

Digital Communications DirectorDanilo Medina 2012 Presidential Campaign

@cchez