AMSTERDAM

ROB VAN BRACHT

film Fedde plaatsen

What’s happening?

iPad magazines are engagement leaders compared to print and web

iPads !drive engagement

Where and whendoreaders engage

with tablets?

75

digital

magazine.org/factbook

At home, mainly in the evening and at nightStrongly or somewhat likely (%)

worldwideI use my tablet... U.S. median

at home in the evening 95% 93%

at night in bed 80 77

at home during the day 79 88

during lunchtime 62 48

during breakfast 60 49

while I am at work 51 51

during dinnertime 34 35

on the way to work 27 38

Source: BCG e-reader survey, November 2011

At home, mainly for personal activitiesStrongly or somewhat likely (%)

worldwideI use my tablet... U.S. median

personal email 93% 87%

surfing the internet for personal use 90 90

social networking 66 55

watching videos 63 59

reading e-books and e-magazines 62 58

listening to music 54 54

playing games 51 51

work email 43 41

surfing the internet for work use 32 38

creating/editing personal files 30 33

personal video conferencing 29 30

creating/editing work files 26 24

using other software for work 15 16

video conferencing for work 7 11

Source: BCG e-reader survey, November 2011

leesbaarheid/vormgeving aanpassen

wants the ability to purchase products and services directly from electronic magazines. hours is the median time spent reading digital magazines in a typical week. read/tap on advertisements appearing in electronic magazines.

70% 2:00 73%

iPads !drive engagement

iPads !drive engagement

getekende grafieken plaatsen

1change use of hardware

1change

2change medium experience

3change physics

external!relevance

additional "services

anytime anywhere

informative"and "

animating

recognition "and

commitment

eco friendly

consumer experience

internal!relevance

feeds the !need to be !

omni-present

up-to-date customer

information

cost "controlable

opens up !brand legacy

first mover advantage

sales and promotion

opportunities

close "customer "contact

SENSATION

What is Sensation?

VISON

LET THE WORLD DANCE & UNITE, IN WHITE

MISSION

INFLUENCE HUMAN CONSCIOUSNESS

POSITIVELY & PROVIDE AN UNFORGETTABLE

NIGHTLIFE EXPERIENCE

SENSATION KEY ELEMENTS

• THE WORLD’S LEADING DANCE EVENT

• EVERY YEAR CREATING A NEW SHOW EDITION

• TOURING AROUND THE GLOBE

• TRANSFORMING STADIA & ARENAS INTO

SPECTACULAR NIGHTCLUBS

• EVERYBODY UNITED AND DRESSED IN WHITE

• THE WORLD’S BEST DJ’S & TALENTS

• CENTRE-STAGED SHOW PERFORMANCE

• VISITORS BECOME PART OF THE SHOW

• EXCLUSIVE FOR EVERYONE

• ALL EDITIONS ARE SOLD OUT, FAST

1. Company Profile

2. Sensation

3. Advertising focus

4. Purpose

5. People

6. Domain, promise & mission

7. Magazine basics

8. Tone-of-voice

9. Content

Sensation Partnership Presentation

Saturday, May 26, 12(w)

What is Sensation?

• the world’s leading

dance event

• annual new show

• touring around the globe

• transforming arenas

into nightclubs

• unification of people

• the world’s best DJ’s

• centre staged show

performance

• visitors are a part

of the show

• exclusive for everyone

• all editions sell out

Sensation Key elements

DOMAIN, PROMISE & MISSION

DOMAIN, PROMISE & MISSION

Sensation Partnership Presentation

1.MAGAZINE DOMAIN:

INSIDE

2.MAGAZINE PROMISE:

SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR ELECTRONIC DANCE

3.MAGAZINE MISSION:

SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.

1. Company Profile

2. Sensation

3. Advertising focus

4. Purpose

5. People

6. Domain, promise & mission

7. Magazine basics

8. Tone-of-voice

9. Content

Saturday, May 26, 12(w)

Sensation App Concept

Sensation App Concept DOMAIN, PROMISE & MISSION

DOMAIN, PROMISE & MISSION

Sensation Partnership Presentation

1.MAGAZINE DOMAIN:

INSIDE

2.MAGAZINE PROMISE:

SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR ELECTRONIC DANCE

3.MAGAZINE MISSION:

SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.

1. Company Profile

2. Sensation

3. Advertising focus

4. Purpose

5. People

6. Domain, promise & mission

7. Magazine basics

8. Tone-of-voice

9. Content

Saturday, May 26, 12(w)

DOMAIN, PROMISE & MISSION

DOMAIN, PROMISE & MISSION

Sensation Partnership Presentation

1.MAGAZINE DOMAIN:

INSIDE

2.MAGAZINE PROMISE:

SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR ELECTRONIC DANCE

3.MAGAZINE MISSION:

SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.

1. Company Profile

2. Sensation

3. Advertising focus

4. Purpose

5. People

6. Domain, promise & mission

7. Magazine basics

8. Tone-of-voice

9. Content

Saturday, May 26, 12(w)

Sensation App Concept

Sensation App Concept

PURPOSE

PURPOSE

Sensation Partnership Presentation

• INCREASING THE BOND WITH THE BRAND

• ADDED COMMUNICATION CHANNEL

• INTENSIFYING CONTACT WITH SENSATION BRAND FOR EXISTING FANS

• CREATING NEW CONTENT

• INCREASE SHARING OF EXISTING CONTENT

• INCREASE AUTHORITY

• INCREASE VALUE FOR SENSATION AND PARTNERS

1. Company Profile

2. Sensation

3. Advertising focus

4. Purpose

5. People

6. Domain, promise & mission

7. Magazine basics

8. Tone-of-voice

9. Content

Friday, June 1, 12(w)

Purpose

film cover plaatsen

concept

EVENT SUPPORT

Competitions

switch to app

App Succes Factors

App Succes Factors

App Succes Factors

App Succes Factors

App Succes Factors

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