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RBC Media Holding
Each Media product has its own unique audience,
which doesn’t overlap with other RBC media products
Internet
Print Media RBC TV
26%
* RBC research data based on survey of www.rbc.ru visitors, 10,000 respondents
Overlapping of Media Products
www.rbc.ru – Home page – 90% businessmanRBC TV – one of the best information TV channel in EuropeAll print publications of RBC – leaders in their segments
The audience of all RBC’s resources exceeds 91 million people per month
TV channel RBC TV - source TNS Russia, TV Index Plus project, March 2012, Russia 100,000+, 4+; Online resources - TNS Russia, Web Index project, March 2012, unique visitors from any place in the world; Print publications - TNS Russia data, NRS-2012/1, September 2011 – February 2012
Period
Internet
RBC TV
Press
TotalAll RBC Internet
Resources
Online Business
Resources*
Magazine RBC
Newspaper
RBC dailySalon
Idei Vashego Doma
Day 5,316,000 2,209,000 3,470,000 88,900 8,874,900
Week 21,143,000 8,970,000 10,929,000 229,800 32,301,800
Month 65,540,715 27,240,000 22,382,000 1,025,000 394,100 565,900 1,923,700 91,831,415
* Online Business Resources: Rbc.ru, Rbcdaily.ru, Quote.rbc.ru, Autonews.ru, Style.rbc.ru, CNews.ru, Utro.ru, Realty.rbc.ru, Lf.rbc.ru, Tata.ru, Biztorg.ru, Ulov-umov.ru.
RBC Total Audience
Online daily businessNewspaper
2,8 mil. people
Reviews of stockExchanges and mutual funds
850,000 people
Analytical materials and real estate database
650,000 people
Marketing research on various markets195,000 people
Internet portal for consumers of financial services
450,000 people
Events and developments,reports and interviews
7,9 mil. people
Automobiles andmarket news
2,5 mil. people
Analytical materials abouthigh technologies
2,7 mil. people
Internet portal about key fashion events across the globe
4 mil. people
Unique, fashionableand stylish gift ideas
25,000 people
Women’s onlineMagazine
1,2 mil. people
Database of businesses for sale and purchase
71,000 people
Tourist servicesmarket guide
740,000 people
Search enginefor vacancies and resumes
110,000 people
Consumerand financial ratings
220,000 people
Biggest business portal
Which Resource Do You Need?
*Source TNS, project «Web Index», March 2012, monthly unique users
RosBusinessConsulting is the first informationagency in Russia that specializes in providingfinancial and economic information.
Over 1,300 real-time news and analyticalmaterials per day, and constantly updated
Home page for all business people
RBC is ranked No.1 among informationagencies and No.5 in the Top-100 rating ofthe most efficient advertising platforms(Online media rating Smart Rank. Quality Index)
Ideal for advertisements targeting the business community and an affluent audience.
Rbc.ru: The Ideal Resource for Your Advertisements!
7
Attendance www.rbc.ru*
* Source TNS Web Index, Rambler Top-100, LiveInternet.ru, March 2012
* Audience of RIA RBC contains next projects: Rbc.ru, Quote.rbc.ru, Style.rbc.ru, Realty.rbc.ru, Lf.rbc.ru, Turist.rbc.ru.
Period ПоказателиStatistics
TNS Russia
Day (workdays)Visitors 1,650,000
Displays 7,000,000
WeekVisitors 6,600,000
Displays 57,200,000
MonthVisitors 19,900,000
Displays 250,000,000
WWW.RBC.RU
has BIGGEST AUDIENCE
among business resources
Monthly audience reach mil.
people
Daily reach Share of displays of sites from Rbc.ru, %
Средняя длительность,
мин.Visitors Viewings
Rbc.ru* 19,9 1,650,000 7,000,000 100% 17
Vedomosti.ru 4,2 230,000 650,000 9% 3
Kommersant.ru 3,4 200,000 730,000 10% 3
Bfm.ru 2,7 100,000 210,000 3% 2
Expert.ru 2,6 130,000 280,000 4% 2
Rb.ru 1,7 70,000 200,000 3% 2
Lenta.ru 10,2 800,000 4,300,000 62% 3
Rian.ru 15,2 900,000 2,300,000 33% 2
Infox.ru 3,6 200,000 500,000 7% 2
Newsru.com 6,6 460,000 2,300,000 33% 3
Gazeta.ru 7,8 400,000 2,200,000 31% 4
Business resources
8*Source TNS Web Index, visitors from any point in the world
Dynamic of coverage growth Rbc.ru
6.77.8
10.911.3
16.6 17.319.9
April 2009 September 2009 April 2010 September 2010 April 2011 September 2011 march 2012
Monthly coverage of Rbc.ru*, mil. people
Since 2009 monthly coverage of RBC.ru grew in 3 times
At increase in coverage RBC.RU kept quality of audience
* Audience of RIA RBC contains next projects: Rbc.ru, Quote.rbc.ru, Style.rbc.ru, Realty.rbc.ru, Lf.rbc.ru, Turist.rbc.ru.
Audience distributionby country, %
* Source LiveInternet.ru, March 2012
Audience distribution byRussian region, %
Russia 82,4 % Moscow 44,9 %
Ukraine 3,9%
Kazakhstan 2,9%
Belarus 2,5%
Germany 1,0%
USA 0,9%
Moldova 0,7%
UK 0,4%
Latvia 0,4%
Estonia 0,3%
Other 4,6%
St. Petersburg 10,1%
Yekaterinburg 2,8%
Krasnodar 2,4%
Novosibirsk 2,4%
Chelyabinsk 1,9%
Nizhny Novgorod 1,8%
Rostov-on-Don 1,7%
Samara 1,6%
Ufa 1,6%
Other 28,8%
Audience Map
The core audience of RBC.ru consists of business people with high consumer
characteristics who are seeking business information.
79%25-54 years old
58% Men
80% Employed
46%Affluent users
54% Executives and
owners of business, specialists
* Source: TNS Russia, TNS Web Index project, March 2012
Audience Profile
The core audience of Rbc.ru is visitors aged 25-44
Rbc.ru audience breakdown by Gender/ Age, %
* Source: TNS Russia, TNS Web Index project, March 2012
18-24 25-34 35-44 45-54
Gender and Age of Users
More than a half of RBC.RU’s audience are white collar employees
Monthly reach to senior executives and specialists on RBC.ru more than 5,3 mil. people
rbc.ru audience breakdown by occupation, %
Students
Other
Top managers
White-collar workers
Specialists
Blue-collar workers
* Source: TNS Russia, TNS Web Index project, March 2012
Social status
RBC.RU offers the highest concentration of highly affluent visitors
On RBC.ru monthly reach of people with High income 4,5 mil.
rbc.ru audience breakdown by income, %
Below average3%
Hard to say5%
High
Average
* Source: TNS Russia, TNS Web Index project, March 2012
Income Level
The Affinity Index shows the difference between the resource’s audience within the target group and the resource’s audience among the population as a whole. A showing of more than 100 points indicates that a greater portion of the target group than that of the population on average visits the resource.
The Affinity Index (>100) characterizes a resource’s target audience.
* Source: TNS Russia, TNS Web Index project, March 2012
Affinity Index
Banner 240х400
Commercial places Rbc.ru
The most expedient way to reach out to your consumers
CPM (cost per mille) - cost per thousand impressions
СРМ
RBC Home Page:first & second screen
Format Type of placing Cost, RUB Views
1.Leaderboard on site
header, 100%х60
Day (workday), 1/1 static 1,375,000 4,500,000
Day (days off), 1/1 static 194,000 2,100,000
Package: 1/1 static workday + 1/1
static day off1,472,000 6,600,000
2.Teaser in header(picture 60 40, text up to 60 characters)
Week, 1/4 static 1,000,000 6,800,000
3.240х200, right, on
exchange ratesWeekly dynamic packages “IMHO VI”
4.160х320, left, on stock
market
Day (workday), 1/1 static 800,000 4,500,000
Day (days off), 1/1 static 95,000 2,100,000
Package: 1/1 static workday + 1/1
static day off847,500 6,600,000
Day (workday), 1/4 static 270,000 1,125,000
Day (days off), 1/4 static 32,000 520,000
Package: 1/4 static workday + 1/4
static day off286,000 1,645,000
5.240х400, under
exchange rates
Dynamic620 per 1000
views
Weekly package 500,000 views540 per 1000
views
6.Leaderboard under
news block, 100%х60
Day (workday), 1/1 static 270,000 4,500,000
Day (days off), 1/1 static 37,500 2,100,000
Package: 1/1 static workday + 1/1
static day off288,000 6,600,000
* Costs not include seasonal rates and VAT of 18 percent
RBC Home Page
RBC Home Page: third screen
Informer description:Image – 100х67/150х100. Text up to 60 characters. In addition, the informer is placed on all pages of www.autonews.ru and on top.rbc.ru . Hyperlink of informer conducts on promo-page on the site www.autonews.ru.
Format Type of placing Cost, RUB Views
7.
Leaderboard between
CNews & Autonews,
100%х60
Day (workday), 1/1 static 161,000 4,500,000
Day (days off), 1/1 static 21,500 2,100,000
Package: 1/1 static workday +
1/1 static day off171,000 6,600,000
8.Auto informer№1-14 in
rotationWeek, 1/1 static 300,000 38,000,000
9.Leaderboard on poll,
100%х60
Day (workday), 1/1 static 107,500 4,500,000
Day (days off), 1/1 static 14,600 2,100,000
Package: 1/1 static workday +
1/1 static day off114,800 6,600,000
RBC Home Page
* Costs not include seasonal rates and VAT of 18 percent
RBC-News block: first screenFormat Type of placing Cost, RUB Views
1.
Leaderboard on site
header 100%х90
RBC-News, Rbcdaily.ru, Quote.rbc.ru, Rating.rbc.ru
Day (workday), 1/1 static 1,140,000 3,600,000
Day (days off), 1/1 static 224,000 1,400,000
Package: 1/1 static workday +
1/1 static day off1,252,000 5,000,000
Day (workday), 1/4 static 330,000 900,000
Day (days off), 1/4 static 64,000 350,000
Package: 1/4 static workday +
1/4 static day off362,000 1,250,000
2.
Teaser in header(picture 60 40, text up to 60 characters)
РRBC-News, thematicprojects of RBC
Week, 1/4 static 650,000 8,750,000
3. 240х200, top right Weekly dynamic packages “IMHO VI”
4.
234х600, left
Dynamic690 per 1000
views
Weekly package 500,000 views650 per 1000
views
234х400, left
Dynamic620 per 1000
views
Weekly package 500,000 views590 per 1000
views
5. 240х200, right
Dynamic480 per 1000
views
Weekly package 500,000 views450 per 1000
views
RBC-News block: Top News, Newsline, Sport
* Costs not include seasonal rates and VAT of 18 percent
RBC-News block: second and third screenFormat Type of placing Cost, RUB Views
6.
240×200, third right
RBC-News, except sections Sportand Health
Week, 1/10 static 180,000 910,000
7.
Informer «Auto», «Real
Estate», «Credit»
In package with TV
RBC Top news,main page Autonews.ru / news pages Lf.rbc.ru and Realty.rbc.ru
Week, 1/1 static in block + 5 messages on10 seconds, everyday on RBC-TV
334,000 5,000,000
8.
240×200, bottom right
RBC-News, except sections Sportand Health
Dynamic450 per
1000 views
9.
1/2 screen х300, bottom
center
RBC-News, except section Health
Dynamic400 per1000 views
Dynamic(package 1 mil. views)
300 per1000 views
Dynamic(package 2 mil. views)
280 per1000 views
Dynamic(package 4 mil. views)
270 per1000 views
Dynamic(package 6 mil. views)
260 per1000 views
10.FullScreen F=1
All pages of RBC Top News
Day (workday), 1/1
static1,960,000 833,000
Day (days off), 1/1 static 980,000 360,000
RBC-News block: Top News, Newsline, Sport
* Costs not include seasonal rates and VAT of 18 percent
Format Type of placing Cost, RUB Views
10.240×200, third right
Section «Health»Week, 1/1 static 170,000 300,000
11.240×200, bottom right
Section «Health»Week, 1/1 static 100,000 300,000
12.
1/2 screen х300, bottom
center
Section «Health»
Dynamic400 per
1000 views
Section «Health»: second and third screen
Section «Health»
* Costs not include seasonal rates and VAT of 18 percent
RBC-Weather: first screen
Format Type of placing Cost, RUB Views
1.
Branding (leaderboard on site header, 100%×90 + lateral columns 140×900)
All pages RBC-Weather
Day (workday), 1/1
static50,000 40,000
Day (days off), 1/1
static25,000 16,000
2.
Teaser in header(picture 60×40, text up to 60 characters)
RBC-Weather, thematic projects ofRBC
Week, 1/4 static 650,000 8,750,000
3.
Teaser (picture 75×75рх, text up
to 90 characters,) link on site of advertiser
All pages RBC-Weather
Week, 1/4 static 50,000 250,000
RBC-Weather
* Costs not include seasonal rates and VAT of 18 percent
Placing of advertisement in video-content of RBC News (RBC-News block & Rbctv.ru)
Format Type of placing Cost, RUB Views
1.
Pause-roll
Static picture on pauseDynamic
1,100 per
1000 views
Post-roll – 15 seconds
Commercial after videoDynamic
1,100 per
1000 views
Post-roll – 60 seconds
Commercial after videoDynamic
1,500 per
1000 views
Package: player branding +
post-roll (60 seconds)
+ pause-roll
Week, 1/1 static 1,100,000 480,000
Video advertizing on RBC
* Costs not include seasonal rates and VAT of 18 percent
RBC Home Page
Format Type of placing
Cost, RUB.
loading on
demand
Host-initiated
loading
1.160 320, left, on
stock market
Day (workday), 1/1 static 800,000
Markup 50%
Day (days off), 1/1 static 95,000
Package: 1/1 static workday
+ 1/1 static day off847,500
Day (workday), 1/4 static 270,000
Day (days off), 1/4 static 32,000
Package: 1/4 static workday
+ 1/4 static day off286,000
Video-banners
Available two types of video format 4:3 (standard) or 16:9 (wide-form).Background of video-banner is white by default, available customization for client.
For all video-banners is available option of the FullScreen – video viewing on full screen.By clicking on started video & viewing it in full screen mode transition to a site of the client is carried out.
Example of video-banner - http://medialand.ru/mytest/rbc.html
* Costs not include seasonal rates and VAT of 18 percent
RBC-News block
Format Type of placing
Cost, RUB.
loading on
demand
Host-initiated
loading
2. 240х200, top right
Day (workday), 1/4 static 150,000
Markup 50%
Day (days off), 1/4 static 75,000
3.
1/2 screen х300, bottom
center
RBC-News, except section Health
Dynamic400 per 1000 views
Option is not
available
Dynamic(package 1 mil. views)
300 per 1000 views
Dynamic(package 2 mil. views)
280 per 1000 views
Dynamic(package 4 mil. views)
270 per 1000 views
Dynamic(package 6 mil. views)
260 per 1000 views
Video-banners
* Costs not include seasonal rates and VAT of 18 percent
Format Markup
Screenglide (doubles on one of its sides on mouseover)
30%
Screenglide (increases by 3 times on one of its sides on mouseover)
50%
Expandable leaderboard 100% х 60 (host-initiated)
50%
Expandable leaderboard 100% х 90 (host-initiated)
50% + 35%
Video(host-initiated)
50%
Month Seasonal rate Month Seasonal rate
January 0.6 July 0.7
February 0.7 August 0.7
March 1.0 September 1.25
April 1.1 October 1.25
May 1.0 November 1.25
June 1.0 December 1.25
Markups Seasonal rate
Region Markup
Moscow and Moscow area 30%
Other regions of Russia 15%
Geo-targeting, markups on dynamic placement
Markups and Seasonal rate
Our Partners. Join Our Team!
History and Achievements
We look forward to cooperate with you!
For details on advertising please contact
Tel.: + 7 (495) 363 1111, ext. __________
Name of contact person:_____________
Contact Details