Upload
pia-waugh
View
770
Download
1
Embed Size (px)
Citation preview
Online communities Linking the citizens and customers into
decision making in a totally new way
Old way
citizenspolicy
policy
Big vision, big policy & a lot of time
New way
Micro launches, small policy, insights, iterations
Small policy
Small policy
policy
Colmar Brunton Communities
discussions online focus groups
quick polls
activities
Activities messagesprofile
/ connectnews
The Your Community Platform
8,000 potholes and other broken things have been fixed
The keys to successful online communities
1.LISTENTalk with citizens in context. Listen to their ideas before they get skewed. To uncover issues, ask good questions, focusing on how people feel
2. ORGANISE Around issues people really care about and/or want to change.
3. CROWD WISE Co-create with citizens, offer innovation as standard. Learn to feed off the wisdom of crowds.
4. ENGAGEProvide utility, education, entertainment and connection .
5. COMMITSpend long-term quality time with participants. Build lasting relationships, create arenas for subscription and meaningfulness.
“It's not about you. It's about all of us"