Rajesh jain 2 g business and technology for value added services

Business and Technology for Value Added Services

Contents

• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators

• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms

• Self-care, CMSG, Campaign Manager, U&R Packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call

• E-Governance

• Content • Case Studies

Background of Promoters

• Osiyan is promoted by a group with diversified business interests.

• Group’s business interest include:• Infrastructure – Construction, Power & Hotels• Distributors - Titan Watches, Cellular Phones, LPG Cylinders, etc.• Warehousing for FCI • KPO – for Euro money and several Investment Bankers• Bullion, Stock & Commodities - members of BSE, NSE, MCX, NCDEX, etc. &

Authorized Dealers for RBI

• Aggregate annual turnover of group companies held by promoters exceeds Rs. 20,000 Cr(2011-12).

• Group started IT and Telecom business in 1997.

Telecom Business

• Ventured in telecom in 2001 – USSD for Swisscom• Offices in Mumbai, Bangalore, Chennai, Delhi & Vadodara – India• Total team strength of 450+

• Strong on development team – with 275 + engineers

• Strength in Technology – recognized by all NEPs

Global Presence – 40+ Operators in 22+ Countries

NORTH AMERICABechtel, USA

INDIAVodafone (16 networks)BSNLLoopTata TeleservicesReliance TelecomMTNL (2 networks)Spice (2 networks)MTSIdea CellularEtisalatDataCom

OMANNawrasOman Mobile

AFGHANISTAN MTN

AFRICABOL, Tanzania

AFRICACeltel, Uganda

SRI LANKAMobilTel

BHUTANBTL

BANGLADESHTelebartaGrameen PhoneBanglalink

LAOSETL

INDONESIAHutchison

NEW ZEALANDEconet Wireless

BRUNEIDST

AFRICA Zain, Nigeria

Relationship with Telecom Operators in these countries

http://www.zain.com/muse/obj/lang.default/portal


http://www.stc.com.sa/cws/






Solution Provider to Several Corporates

Contents



• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call

• E-Governance


Innovations is the Key Element

• 1995 - Call Centre Suite• 2003 – LBS• 2005 – Preferred Roamer• 2005 – USSD Gateway• 2006 – USSD SDP• 2010 – SMS Router & SMS Campaign Manager – with Nokia• 2010 – E-governance solutions for NGOs – DoT project• 2011 – EMG• 2011 – Matrubhasha

• We generate 500 Crore Top-line annually for Telecom Operators with our solutions in India

Business Applications of Tech Platforms

Contents




• E-Governance


Telecom & VAS

TextVoice

Data(GPRS / Brew)

Billing

Video

SDP

LI

MessagingCall

Management

Roaming

M-Commerce

Only Telecom VAS Technology Company to have Platforms for ALL Protocols developed in-house

Gateway / SMSc

Differentiators

• Our unique strengths is All required solutions under single roof• E.g. Infotainment Text Portal• E.g. CRBT• E.g. Mobile Commerce

• Network Solutions, IN Solutions, Reporting solutions• Preferred Roamer - This is a domain of few companies worldwide• Legal Intercept Solution - Domain of few Israel based companies

• eTop-up solutions : deployed for Navras Telecom

• Money remittance : deployed for Al Jaber, Navras Telecom, Oman Telecom

• Banking solutions in tie-up with • Movida (Visa), NPCI, Barclays, Federal Bank, HSBC, ICICI, UTIITSL.

• All platforms have been deployed in more than one operator

Differentiators

• Connectivity to all telecom operators in India for various solutions

• Transactional volume handling capacity • USSD / SMS :

• 5mn MO Trnx / Day• 20mn MT Trnx/Day

• Central Management Service Gateway (CMSG)– single window for external world across mediums

• Connectivity SOAP / XML over Http / Https

• Arguably the only VAS technology company to have such wide array of telecom technologies under one roof.• All developed in-house• All deployed with more than one operator• Some of them patented or patent pending

Our Competencies

SS7

• MTP• TCAP• SCCP• ISUP

GSM

• MAP• CAP• INAP• CAMEL• BSSAP

IP

• SMPP• CIMD• UCIP• RTP• SIGTRAN• DIAMETE

R• SIP

PSTN

• R2MF• ISDN

CDMA

• IS-41• WIN

We have dedicated team of engineers who have competency on these domains and protocols.

Our Solution Bouquet

Messaging InfrastructureVAS Managed Services

M-Commerce

Call Management

Lawful Interception

Roaming

• USSD Gateway

• USSD Applications

• Bulk Messaging Portal

• Unified Messaging

• Voice SMS

• Video SMS

• Voice mail

• Video Mail

• Tele-voting

• IVR Single Platform

• Profile Manager

• Campaign Manager

• WAP Portal Development

• Content Management

Platform

• Subscription Manager

• IN Prepaid

• Business Intelligence &

Reporting

• SRF / IN-IVR

• Self Care

• Online Charging

• EIR

• SDP

• IVR Portals

• USSD Services

• Tele-voting

• CRBT - Personalized, Ads

& reverse CRBT

• Missed Call Alert

• Advertisement Platform

• SMS Gateway

• Electronic Top Up

• Micro Payments

• Bill Payment

• Funds Transfer

• CRBT

• Missed Call Alerts

• USSD Collect Call

• Video Portal and Apps

• MRBT • Lawful Interception

• Preferred Roamer

• Welcome SMS

• Virtual Local Number

• USSD Call back

Contents




• E-Governance


USSD

• Deployment & Management of USSD Gateway• Subscription / per call based Mobile Originated

Solutions • Infotainment services on alerts, Interactive

Games, Quiz based contests & Tele-voting• Self care. Call back & Collect Call

• Utility Applications• M-Banking on Bank account – Enquiry /

Transect / Request• LPG Cylinder Ordering for Oil & Gas Companies• Customised solutions for various Corporate

Businesses • Active user base of approx. 18+ million, 55+

million daily activities. • USSD interactive sessions with multi language

support• PCI-DSS compliant







USSD

Http based connection

SecureIP to IP https connectivity

SMPP connectivityLAN Connection LAN

CDR DB

ContaktUSSD Gateway

Billing Online Charging Gateway

Contakt’s Central Management Server(Mumbai)60.254.34.250Encryption – 3DES Authetication – MD5

Contakt’s SingularttyServer

Company’s InterfacingServer

203.199.32.181

Operator 1

SMPP connectivityLAN Connection LAN

CDR DB

ContaktUSSD Gateway

Billing Online Charging Gateway

Contakt’s SingularttyServer

Operator 2

Operator Firewall – VPNEncryption – 3DES

Authetication – MD5

Operator Firewall – VPNEncryption – 3DES

Authetication – MD5

SMS - GSM & CDMA

• Bulk SMS• Group SMS• Content Delivery Platform• Missed Call Alerts• Terminating SMSc• Welcome SMS

• Mobile Banking• Tele-voting

• Handling 2,800 TPS• PCI-DSS compliant

Voice

• CRBT• Voice Portal• Voice Services over IVRs • Unified Messaging System• Outbound Diallers

• One of the largest global installation on SIP

• Voice SMS• Tele-voting• Call Center Solutions

• Approx. 40,000+ seats over past decade

Contents




• E-Governance


Banking Tie ups with VISA Jv, NPCI, ICICI, HSBC

• Tie-up with • Movida – VISA JV, NPCI, ICICI Bank, HSBC, etc.

• Solutions for • Mobile based payments • Money transfer

• Transaction via• USSD• Regional Language based solution – MatruBhasha

M-Commerce

• Services• Utility Bill Payments• Money Remittance

• Micro Payments• Mobile Banking

• Solution Interfaces - SMS, USSD and IVR• ISO 8583 support• Serving 300K transactions per day• Interfacing to - Ericsson IN, Geneva Billing,

Oracle ERP

M-Commerce

M-Commerce for Operators

• Electronic Recharge• Prepaid to Prepaid Transfers

• Serves 500K subscribers• Supports 70,000 transactions per day

• Complied to OMA enabled architecture• Voucher Management• ATMs and POS integration• Multi tiered distribution structure

M-Commerce for Operators - Electronic -Top Up

Contents




• E-Governance


Matrubhasha Multilingual Application Like DSTK on Chip or Phone Memory• Lightweight mobile client with universal platform, which works

with • Java, RIM, Android, MRE / VRE

• Tried & Tested• Live & Functional in Tata and R-Comm• Tried & Used by about a million users

• Unique Features• GPRS / SMS Toggling• Supports all Indian languages• Capability to pop-up from network - like DSTK

Matrubhasha – Development Roadmap

Tie-up with a MediaTek JV: Mobile Phone Platform JV for Application Pre-burn

• Taiwanese Mobile Chipset manufacturer MTK has large presence• 40% market share in India• Around 70%-80% share in non-Nokia phone market

• We have tied up as technology and business strategy partners with a MTK JV.

• App will be pre-burned on chip

Contents




• E-Governance


Self Care Platform

• Handling 40 million messages per day with 1500 TPS

• System is upgraded to handle 65 million messages per day with 3000 TPS

• Key Features - • Deployed on Sun E25k Servers• Scaling up to 72 UltraSPARC IV+ processors with

1TB main memory• Process all incoming SMS and USSD request from

the Network to the backend Customer Care and Billing centre


Self Care Platform

CMSG - Central Management Services Gateway

• Coupling between USSD Gateway(s) and the existing Company’s Mobile Platform is reduced

• Offers flexibility to add new MNO’s• Maintain a central store of config(s).• Roll-out of services and functionalities to

all MNO’s from a central system seamlessly. • Standard protocols / formats based

communication between CMSG application and existing applications.

• Potential opportunity to reuse existing logic / to reduce effort.

• Easier maintenance due to an identified layer that facilitates all communication.

All text based service across operators & Corporates is

services through CMSG

CMSG - Central Management Services Gateway

VPN / Secure Connection

MN

O’s

acr

oss

the

geog

raph

y

Contakt’s IDC

Company’sMobile Platform

Contakt’s DR IDC

VPN / Secure Connection

Campaign Manager

• Campaign Manager gives the power to create target-based marketing campaigns rapidly and cost-effectively.• Menu based and alert based campaigns• Reporting and analysis• Bandwidth processor• User friendly GUI for administration• CSV, XLS format for uploading the MSISDNs

Delivery Timing Targeting Message

Supplement – Action

Marketing message

Customer target group

Campaign message

Bandwidth reserve and schedule of campaigns


U&R Packs & Profiling

• We have a proven model on selling VAS

• We can sell U&R Packs• SMS, Voice, GPRS, Data plan, Recharge etc.

• We Manage• Business Rules• Parking • Daily Charging with IN• Direct Codes for effective selling• Reminders on renewals

• Send messages based on profiling• Offer services suitable to customers


• Provides real-time DND Scrubbing • Enables the platform to recognize the ‘Promotable’ target audience

• Enables the opportunities for promotions • Over alerts – USSD / SMS• Using the PCN & Balance Enquiry

• Provides Profiling of Subscriber’s Usage pattern• Identify subscriber’s usage on

• Local & STD voice minutes• SMS Usage• Data Usage• Recharge pattern, etc.

• Provides connectivity with IN system• For real-time update on subscriber’s account


• Sell U&R Packs to the subscribers• Sell SMS, Voice, GPRS, Data plan, Recharge etc. to the subscribers

• Effectively Manage• Business Rules• Toggling & Parking • Daily Charging with IN• Direct Codes for effective selling• Reminders on renewals

• Profiling enables to provide Customized & Suitable Promotions• Based on subscriber’s usage pattern.

• Control ‘what’ is being promoted to ‘whom’ Promotional Alerts, PCN & Balance Check messages• Sell STD minutes to the user who uses STD frequently• Sell SMS pack to the user who uses SMS frequently, ETC.


• Due Profiling and Real-time DND Scrubbing• Based on Subscriber's usage pattern

• Send suitable Promotional Alerts to the subscriber• Provide subscribers with relevant PCN & Balance enquiry messages• Effectively sell all types of U&R packs

• Complete 360 degree revolution in selling services to Pre-Paid segment

• Also can be provided with ‘Self-care’ model• Based on user’s profile

• Provide him with his customized menu of relevant offers• Let the user pick what he wants• Sell beyond retail chain, instantly

Contents




• E-Governance


Solutions - Lawful Interception

• Installation for Circuit Switch and Packet Switch Networks

• Integrated with major switch vendors like, Huawei, ZTE

• Supports up to 4,80,000 intercepted calls per day

• Key Features• Both Voice and Data Interception capabilities • Complies to ETSI / CALEA recommendations• Secure communications between the system &

security agencies• Audit Trail related to target provisioning &

intercepted data distribution (relevant for Operator)

• Ensures data confidentiality

Solutions - Lawful Interception

Contents




• E-Governance


Intelligent Network (IN)

• Deployed SINAP – INAP Gateway• Partner to IBM for their SDP

• Deployed WIN Prepaid for a green field CDMA operator in East Africa

• Deployed CAMEL based Online Charging System in 2003

Contents




• E-Governance


3G Video Platform Solution Architecture

Video Gateway

PSTN PLMN IP

Pull Engine

Offer management

Charging Model

Subscription DB

Reportgeneration

Data processor

OLAP Engine

Data Report

Provisioning

Customer Care

NMS

CDR

Content & Portal Management Subscription Manager

Centralized CDR & Reporting

SIP/RTPISUP/BICC/Nb-UpISDN/SS7/SIGTRAN

HTTP

Customer Care

VAS Applications

Management & Delivery CP Management

Promotion Content Acquisition

Personalization

Campaign Charging

Recommendation

Content & MSS DB

Ticket Management

Profile DB

Profile Manager

Profiling&Segmentation

Query Engine

Date modelcreation

Rules Engine

Mediation/ Billing

Interface Server

3rd-party 3G Apps Live Streaming Server Speech server (ASR/TTS)

VXML/CCXML RTSP MRCP

Customer Management

Charging Gateway

SIP/RTP

IM (Skype) Internet Based Clients

XML

Call Management Layer

ASR RoutingChargingTTS

ADVERTISING ENGINE

SIP/ RTP

AD PlatformTCP/IP

DIAMETER / RADIUS / CORBA

TCP/IP

TCP/IP

RatingLawful

InterceptionExisting LI Vendor

TCP/IP

Solutions - 3G Applications

• Video on Demand ( Video Portal)• Video Mail• Video SMS• Video Ring Back Tone• Mobile TV• Video OBD

Contents




• E-Governance


Solutions - Collect Call

• Mobile Collect Call lets the subscribers make calls even when they are out of balance.

• The called party will make the payment as per mutual agreement between caller and called party.

• Pre-paid and Post-paid users can avail this service. • Call Patching will be done by the collect call server• The rate plan is done by billing systems

Calling party A

Collect call server

Called party B

1.Calling Party A is without balance to raise a call.

*123*<destination number># for a collect call service

2. Acknowledgement Sent

3.Collect call server bridge A and B party if called party

accepts the call.

3. You have a collect call from XXXXX if u want to

continue press1 or hang up press 2

Contents




• E-Governance


E-Governance

• POC done in Karnataka – India for the country’s largest development projects - • NREGA - National Rural Employment Guarantee Act• NRHM - National Rural Health Mission• Bhoomi – Land Records• ICDS – Anganwadi - Integrated Child Development Services

• Main Highlights • Timely reporting from field• Real-time Data capture from mobile using GPRS / SMS• Real-time Data updating and reporting• Regional Language intuitive GUI for data capture

Contents




• E-Governance

• Content• Case Studies

Content: Text, Audio and Video

• Largest bouquet of text with wide variety of text content• Content in 10+ Indian Languages• Covering wide range of genres –

• Audio content• News on Voice, Devotional Music, Folk Music, Astrology on Voice, Audio Discourses

on Spirituality and Self-awareness

• Video• Video Lectures on Spirituality and Self-awareness, Exclusive content on Cricket Off

Field, Cinema Celebrity Content.

+ Devotional + Life Style + Sports

+ News and Finance + Relationship + Events & Festivals

+ Entertainment + Utility + Edutainment

+ Infotainment + Wellness + Day Packs, etc.

Contents




• E-Governance


USSD - TATA DoCoMo (India)

• Deployed 1200 TPS USSD Center with following:• Tele-voting• Self Care• Campaign / Profile Manager• Collect Call• Infotainment Services

• Core: NSN• Key Features:

• USSD messages in multiple languages

• SMS redirector• Dynamic Menu Browser• Interactive sessions• Modular solution – Scalability

down to tier level• GUI based Menu creation

IVR - BSNL South (India)

• IVR Project Overview• New IVR deployment for BSNL

SZ• BSNL has 5 Locations in south

Zone• Handling IN Selfcare• System Capacity – 240 E-1s• Each tone player supports 48

E-1s ( 24+24)• Can act as IN – SRF• Redundancy• Multi language

• Reporting Project Overview• Dimensioned for 16 million

subs• Handling 23 TB of data.• Connected to billing ,

Recharge and VAS nodes for CDRs

• Customer care Project Overview• The Web interfaces are

provided to CC agents • Realtime data updating is

done at the billing systems

OBD / USSD - Reliance (India)

• Outbound Dialing – High capacity & efficiency solution with 300+ E1 on SIP connectivity

• Making more than 1 crore voice call daily• USSD center – operating at 600+TPS, soon to be increased by 2000+

TPS• High efficiency SMS Centre

SDP - Zain (Nigeria)

• Successfully live for 4 month with Zain Nigeria• Full OPEX model for revenue share• Content aggregation• currently., in dialog with 4 more operators in India and Africa for

SDP

SDP - Zain (Nigeria)

IVRUSSDSMSWeb

Administrator

Web

Management & Delivery

Database

Content & Portal Management

CP Managemen

t

Customer Care

Content Acquisition

Device Manager

Charging

Pull Engine Subscription Database

Subscription Manager

SOAP Provision Activation

Workflow Charging

IVR Module

Messaging Gateway

MMS Proxy SMS Proxy Charging Server

Profile Manager & Campaign

Scheduler Query Engine

Connectors

Rules Engine

Profile DB

Centralized CDR & ReportingData

acquireETL SQL Loader

SMPP

Email

OLAP engine

Data Reports

CDR

SDP

WAP Gateway PPG SMSC MMS

C

USSD Gatewa

yMSC

HTTP PAP CIMD MM7 SMPP ISUP Charging Gateway

1

CORBA

UCIP FTPCharging

Gateway 2

Charging Gateway

N

Telco Provisioning

Telco Customer Care

Telco MS Operations

SOAP

HTTP

Telc

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Content Partner Eco System

USSDProxy

Delivery Interfaces ( SMS/USSD/IVR/MMS/WAP Push)

User Management

VAS Suite - BOL (Tanzania)

• Deployed entire VAS Suite• CRBT• WIN Prepaid System• CDMA - SMSC• Electronic Recharge• Missed Call Alerts• Tele-voting

Self-care - Hutch (Indonesia)

• In partnership with Tech Mahindra

• Self Care Platform• Interfaces to USSDC, SMSC, OSS, BSS

• Deployed on Sun E25k Servers• Scaling up to 72 UltraSPARC IV+ processors with 1TB main memory

• Currently handing 1,500 TPS• Being upgraded to 4,000 TPS

Case Studies: MTNL (India)

• Deployed Signaling Relay System• A critical node handling all “Location Update” messages• Non availability of this node leads to call outage• Highly available platform

• USSD Gateway & Centre • Missed Call Alert• Equipment Identification Register• Bulk SMS / Alert System

News & Politics

Rajesh jain 2 g business and technology for value added services