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Launch of the new routes to Asia.
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Client: ROYAL JORDANIAN – ASIAPrint What they wanted:To advertise their new extened routes to Asia on their new more comfortable and on board facility advanced A330 aircraft. What we did:We dressed the showrooms with branded silk banners and hanging oriental puppets. In the press we engaged the consumer with origami press ads plus our usual airport destination ads which in this case featured an Asian icon; the elephant. What we got:More traffic on our extended routes to the region.