A total of 1,510 consumers participated in the survey, answering questions about the role, reliability and impact of social, online and traditional media.

They also took part in an experiment. The respondents represented a cross-section of Dutch society.

Trust in mediafairly low

EXTRA INSIGHTS

2013 2014

IMPACT OF SOCIAL MEDIA #SMING14

For further information please contact External Communications at ING Netherlands pers@ing.nl +31 20 - 576 41 90 @INGnl_nieuws

HOW DO WE FEEL ABOUT NEWS ON SOCIAL MEDIA?

10 KEY INSIGHTS RELIABILITY BEHAVIOURIMPACT

EXTRA INSIGHTS CONTACT WITH NEWS

Social media usage is stagnating.

Use of online news sites is downcompared to 2012 and 2013.

News apps are an important means of news consumption.

Consumers in 2014 see news as frequently via online and social media as in 2013.

Social media are least reliable for news & current affairs.

Despite this 1 in 3 consumers are more likely to act on news more actively as a result of social media: more sharing & more dialogue.

Informative television, newspapers, news sitesand news apps are the most impactful.

Impact of social and other media on knowledge, attitude and behaviour were unchanged compared to 2013.

The more reliable the sender, the greater the impact.

Tweets are less reliable and impactful than online ortraditional news reports from the same sender.

Do we consider newsto be reliable?

Does it change our knowledge,attitude and behaviour?

What do we dowith it?

ING has conducted its third social media impact survey (#SMING14)

among consumers to gain an insight into the role, reliability and

impact of social media and the developments of the past three years.

USE OF

IS STAGNATING Use ofonline newssitesis declining

News appsare

widely used

2012 2014

Consumers sees newsas often through online

and on social media

Sees news every week through: Never sees news through:

Tweet recognised sender27% more impactful

than tweet fromunknown sender

Least reliable Most impactful act more actively on news

1 in 3

In the event of weeklycontact with news &

current affairs 2 in 5 actmore actively on news

ONLINE MEDIASOCIAL MEDIAONLINE MEDIA

IN CONTACT WITH NEWS

SOCIAL MEDIASocialmedia

66%58%

on a weeklybasis

43%

27%

18%

Socialmedia

Onlinemedia

USAGE

NEWS SITES

NIEUWS APPS

NEWSVIA

SOCIAL MEDIA

Onlinemedia

EXTRA INSIGHTS

NEWSPAPERTV

TV &NEWSPAPERS

SOCIALMEDIA

News via:

3 to 4 timesas much impact

IN 2014

...!

“...”

IMPACT

ONLINE & SOCIAL MEDIA

4.3

4.9

3.7

Traditional

Social Media

2012

5.1

4.3Online

4.7

3.9

News Apps

People talk more aboutsocial media and share

more news, current affairsonline & offline

? 27%moreimpact

2013 2014

4.8 4.9

3.8

On a scale of 1 to 7

Impact on...

SOCIAL MEDIA

23% KNOWLEDGE

17% ATTITUDE

14% BEHAVIOUR

20% BEHAVIOUR

23% ATTITUDE

34% KNOWLEDGEONLINE MEDIA