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Social Media 101 Robin J. Phillips Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/ BizJournalism

Social Media 101 by Robin J Phillips

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Social Media can be a powerful tool for reporters. In Social Media 101, Robin J Phillips explains how doing nothing is not an option. She offers tips to reporters on ways to set up their Twitter and Facebook accounts and how to start using them.

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Page 1: Social Media 101 by Robin J Phillips

Social Media 101

Robin J. PhillipsReynolds Center for Business Journalism

Twitter:@BizJournalism

facebook.com/BizJournalism

Page 2: Social Media 101 by Robin J Phillips

Five generations

Page 3: Social Media 101 by Robin J Phillips

Doing nothing is not an option

Page 4: Social Media 101 by Robin J Phillips

Doing nothing is not an option

• Facebook: • More than 400M active users• ½ of Facebook users login daily• Average user has 130 friends• 5 billion pieces of content/weekly• 100 million access FB via phone

Page 5: Social Media 101 by Robin J Phillips

Doing nothing is not an option

• Facebook: • More than 400M active users• ½ of Facebook users login daily• Average user has 130 friends• 5 billion pieces of content/weekly• 100 million access FB via phone

• Twitter: • 105 million registered users• 300,000 new accounts/day• Google, Bing, Yahoo: search Twitter

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Twitter growth over 3 years

Tweets per day

• 2007 - 5,000 • 2008 - 300,000• 2009 - 2.5 million • In ’09 Tweets grew

1,400% to 35 million per day.

• Today - 50 million tweets per day

• 600 tweets per second

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It’s where people are

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Beats <=> Social Media

“Social networks have been key to journalists forever – what journalist does not have a network of sources?

What Facebook and other online social networks do is make it very easy to expand that network.”

Howard Rheingold, author of The Virtual Community

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Journalists on social media

WHY use it?

• Find leads• Find new sources• Crowdsource• Notice trends• Broadcast breaking news • Promote your stories• Grow audience for a blog• Share drafts (really)

Page 10: Social Media 101 by Robin J Phillips

Journalists on social media

WHY use it?

• Find leads• Find new sources• Crowdsource• Notice trends• Broadcast breaking news • Promote your stories• Grow audience for a blog• Share drafts (really)

HOW?

• Be as human as possible• Establish relationships

before you ‘need’ them• Use different tools for

different audiences• Engage, promote others• Integrate blog, social

media, Web site• Experiment, experiment,

experiment

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Signing up, setting up • Sign up• Real photo• Bio• Background• Start

following• Tweet!

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Just started, but popular

Not enough

info in bio

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Great bio

real name

real photo

where she lives

hometown

education

where she works

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Other journos’

bios

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FB bio

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Begin Tweeting• Create a persona• Let followers know what

to expect• Share your work• Engage in a conversation• Inject personality• Use first person• Set a tone• Have fun

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No, it’s not that bad

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First Tweets

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Announce yourself

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Announce yourself

• Twitter lists:• Twellow• WeFollow• LoadedWeb• JustTweetIt• TweetFind• MrTweet

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Announce yourself

• Twitter lists:• Twellow• WeFollow• LoadedWeb• JustTweetIt• TweetFind• MrTweet

• Twitter lists for Journalists:• MuckRack• MediaonTwitter• JournalistTweets

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Start following people

• People on your beat

• Other journalists

• Friends

• Family

• Readers, viewers

Click

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Anatomy of a Twitter page

ad

@replies (public)DMs (private)

Favorites

My saved searches

Lists

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@replies

Reply to Greg Mitch

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This is what he sees

… he can react or not

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Check your @replies regularly

That’s where the conversation is

Click this link

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Check your DMs regularly

These are private conversations with followers. Can only DM someone who is following.

Click this link

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Lists can help find people to follow

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Blending personal and professional

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Direct plea to Facebook friends

Finding people on Social

Media sites

Finding people on Social

Media sites

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Ask your Twitter followers

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www.search.twitter.com

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mashable.com

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Social Media: It’s all about people