Embed Size (px)
DESCRIPTION
It’s how to motivate and some candidate in Pemilwa Economic Faculty of UAJY. The topic is Social Media campaign, that we know social media is free tool to help spreading digital campaign. It’s no budget, and powerfull. Feel free to download and ask me. Cheers :D
Citation preview
Wihinggil Prayogi
•ELECTION RULES•THE DISTRICT•THE VOTERS
•PAST ELECTIONS•THIS ELECTION
•OUR CANDIDATE•VIABLE OPPONENTS
Research
•You should definitely research the laws and, if they are complicated, you may want to ask your political party or a lawyer to draft a memo outlining the most important points. Missing a deadline or violating some part of the law could end your campaign before it has even begun
How large is the district in which you will be running?
You need to understand the political landscape in which you will be operating!
Winning the support of a particularly influential leader in the community can often make the campaign much easier.
You also must understand how voters get their informationTo develop a comprehensive press strategy, it is
important to have as much information on the media as possible.
You will need to break the voters in your district into manageable groups. This is the basis you will later use to
develop a strategy for targeting particular voters.
– Is there a voter file or accurate list of all possible voters available to the campaign?
– What support is there for various political parties?– What is the demographic composition of the voters?– For example, what are the income levels, education
levels, professions, ethnic backgrounds, religious backgrounds, age, gender, etc.?
– Where do people work, shop and play? – What is the geographic break down of the voters? – What percentage or how many people live in the
city, in the rural areas or in small villages? – Do the voters live in single-family homes or
apartments?
You will want this type of information later when you determine what worked for them and what you will have to do differently to do better than they did.
• What local, regional or national issues are important to voters?
The most important factor in your election will be the candidate
What you may view as a fresh new face with new ideas, your opponent may view as a lack of experience.
Your opponents will not be forthcoming with information about themselves.
You will use this to create a contrast between your candidate and campaign and your opponents' campaign
BRINGING IT ALL TOGETHER
It tells the voters why you are running for this particular office and why they
should choose you over your opponents for the same office
Sounds simple, doesn't it? Well, once again, it is deceptively complicated.
• CHARACTERISTICS OF A GOOD MESSAGE– A MESSAGE MUST BE SHORT– A MESSAGE MUST BE TRUTHFUL AND CREDIBLE– A MESSAGE MUST BE PERSUASIVE AND
IMPORTANT TO VOTERS– A MESSAGE MUST SHOW CONTRAST– A MESSAGE MUST BE CLEAR AND SPEAK TO
THE HEART– A MESSAGE MUST BE TARGETED– A MESSAGE MUST BE REAPETED AGAIN AND
AGAIN
Voters have very little patience for listening to long-winded politicians. If you cannot effectively deliver your message to a voter in less than one minute, then you will surely lose that voter's attention and probably their vote.
WHAT VOTERS CARE ABOUT AND HOW THEY GET THEIR INFORMATION
That is why they come up with a clear, concise message and spend a lot of
money making sure their target audience sees, hears and tastes that message as many times as possible.
if the voters throw them away in 15 seconds, if no one reads them, you
are wasting your time.
Kata media berasal dari bahasa latin Medius yang secara harfiyah berarti “tengah”, perantara atau pengantar.
segala sesuatu yang dapat digunakan untuk menyalurkan
pesan
Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing techniques.
wikipedia.org
Powerful tools + Easy to use = Everyone can create content
Indonesia salah satu dari top 5 negara pengguna Internet terbesar di Asia. Sesuai dengan laporan IWS (Internet World Stats) pengguna internet di Indonesia mengalami perkembangan sangat pesat dengan tingkat pertumbuhan 1.150%. Tercatat sejak tahun 2000 penggunaan internet di Indonesia tumbuh dari 2,000,000 menjadi 30,000,000 pada akhir tahun 2009.
Media sosial berkembang sangat pesar di Indonesia. Pada akhir Desember 2009, Indonesia menduduki peringkat ke 4 dalam hal jumlah penggunaan Facebook dengan perkembangan 1536,7% dalam setahun.
Angka ini bertambah lebih besar lagi pada tahun 2010 saat jumlah pengguna Facebook mencapai angka 26 juta pengguna. Saat penulisan laporan ini, Indonesia sudah menjadi negara terbesar ke-2.
Selain Facebook, Indonesia juga telah mengklaim posisi luar biasa di dunia Twitter dengan menduduki posisi pertama untuk pertumbuhan penetrasi sebesar 20,8%. Jakarta adalah “Twitter Capital of Asia”.
Selain aktifitas tinggi di media sosial, Indonesia juga sangat aktif menggunakan mesin pencari Google. Dalam tahun 2009 tercatat penggunaan mesin pencari Google sebanyak 2,7 milyar pencarian di Indonesia.
“Twitter saya nilai cukup efektif untuk menyampaikan kabar berita agar tersiar lebih cepat. Maka, saya memanfaatkan
media sosial untuk mempromosikan film, dan membuat dokumentasi proses syuting
film.”
”Saya lebih suka kalau follower itu mengikuti karena memang ingin
mendapatkan status update dari saya. Jadi ketika ngetweet saya tahu bahwa banyak orang yang merasakan benefit dari tweet
saya itu”. Artinya, Twitter sangat membantu menyebarkan berita dengan
cepat.
1. Transparency2. Privacy3. Disclosure4. Truthfulness5. Credit
Viral ads are online promotional campaigns that (hopefully) spread "like a virus." One minute nobody's
heard of it, next minute, it‘s everywhere.
The most powerful medium on the planet
It's the actual sharing of an opinion about
a product or service between two or more consumers
It's what happens when people become natural brand advocates
it's honest and natural
