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A talk delivered to students and journalists at the ServiMedia summer school in El Escorial, Spain July 2010.I reveal how I owe much of my current work to social media from blogging to tweeting; and demonstrate how by writing highly targeted high value content I was able to increase my hits.I discuss Charlie Beckett's ideas on Networked Journalism and 'the end of fortress journalism' and offer students practical tips on how to
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The Media and Social Media in the 21st centuryAdam WestbrookEuroForum July 2010
Freelance Multimedia Journalist Bauer Radio, Big Issue, VJ Movement, Current TV
Director & founder studio .fu
Lecturer in JournalismKingston University, London
Blogger and writerblog .fu, Duckrabbit, OWNI.eu, European Journalism Centre, adamwestbrook.co.uk
AuthorNext Generation Journalist, Newsgathering for Hyperlocal Journalists, 6x6 skills for Next Generation Journalists
Trainer & consultant KM Group, Leeds Trinity & All Saints College, Guardian Media Academy
social media is not just a passing trend
400 Million Users (2010)
26 million users (2010)
1.3 million users (2010)
133 million blogs (2009)
Source: ClickyBank 2010
35%
25%
go online regularly every month to update their social networking profle
go online regularly every month to manage a website or blog
Source: GlobalWebIndex 2010
48%go online regularly every month to update their social networking profle
social mediaand me
I start writing valuable content about here
social media and my work today●My personal blog & twitter profle have 2,500 followers and allows me to promote my ideas about the future of journalism and build my own brand as a journalist
●My storytelling blog is becoming a key way to push my business' unique position as expert storytellers to the non-proft market
●I blog occasionally for OWNI.eu, the European Journalism Centre and Duckrabbit.
●I use Twitter to build my brand and add value to my readers – by sharing links
●I read hundreds of blogs to keep up with trends, ideas and research stories
does social media make money?My social media work has brought me work, stories, commissions, invitations, the chance to speak at great events like this....
...but directly, it has never made me a penny
(but then it's never cost me anything either)
social media has changed journalism
the end of fortress journalism
we are no longer talking at our audiences
we are not even talking to our audiences
we are no longer talking at our audiences
we are not even talking to our audiences
we are talking with them
"The idea is to open the newspaper to the readers, to put them on the same level, and give the daily a more social feeling"
Borja Echevarría, deputy editor of El País
15,000 signed-up subscribers
100,000 readers a day
Make social media part of your armoury Use it as a way to fnd and share information as a story develops
Appeal for eye witnesses to events
Appeal for photographs and video if you can't get there yourself
Use Facebook to fnd case studies and source trends
Get readers to contribute to your coverage
Crowdsource data mining
Use Twitter to assess trends
Break news to your audience with Twitter & Facebook
With running stories use CoverItLive to create on going commentary
Be transparent about your newsgathering process
Get reporters on the scene to fle raw video with fip cams...
...or record short audio commentaries with audioboo
social media and you
Make blogging work for you
Make blogging work for you
01. add value – what can you write that really makes an impact?
02. write regularly – aim for 2 or 3 blog posts a week
03. aim to be a thought leader – be profound!
04. write “sneeze posts”
05. write lists
06. leave lots of comments
Make tweeting work for you
Make tweeting work for you
01. add value – what can you write that really makes an impact?
02. tweet links to great articles you've read
03. tweet profound things
04. re-tweet profound things from others
05. tweet a little bit of personality
06. think about when you tweet – when are your readers online & on Twitter?
get blogging
get booingget tweeting .1
create and addvalue to yourreaders .2
be prepared for me to be wrong .3
Adam Westbrookwww.adamwestbrook.co.ukTwitter @AdamWestbrook
www.livelifetothefu.co.uk