CHALLENGE & CONTEXT

OCTOBER 14TH, 2012 MUNICIPAL ELECTIONS BELGIUM

VRT WANTED TO INVOLVE VOTERS SO THEY COULD SET THE AGENDA AND GIVE VRT NEWS SERVICES A VOTERS POINT OF VIEW

CONCEPT & MEDIA

THE BIG ELECTION ASK

VOTERS SUBMIT SUGGESTIONS FOR THEIR MUNICIPALITY

VOTERS VOTE ON SUBMITTED SUGGESTIONS

10 MOST POPULAR SUGGESTIONS GET RESPONSE FROM PARTY LEADER

FOLLOWED BY THE PARTY MAKING 3 SUGGESTIONS

SUGGESTIONS WERE COVERED ON TV & RADIO TO CONFRONT POLITICIANS IN DEBATES

VRT CLOSED THE GAP BETWEEN VOTERS AND POLITICIANS

AND LET VOTERS SET THE AGENDA

RESULTS & CONCLUSION

252 172 UNIQUE VISITORS, VISITED THE PLATFORM 897 924 TIMES

44 136 CIVILIANS PARTICIPATED

1521 LOCAL POLITICIANS PARTICIPATED, CREATING 3799 POLITICAL RESPONSES AND

3245 POLITICAL PROMISES

80% LOCAL POLITICIANS TOOK PART IN THE DIALOGUE WITH VOTERS

VRT NEWS SERVICES REACHED 65.5% OF THE FLEMISH POPULATION

ON AVERAGE, EACH BROADCAST HAD A 19,8% MARKET SHARE

ALL BUT 1 OF 327 MUNICIPALITIES PARTICIPATED

VRT INVOLVED VOTERS AND LET THEM SET THE AGENDA WHILE GIVING VRT NEWS SERVICES A VOTERS POINT OF VIEW

VRT HAS STARTED FOLLOWING UP ON POLITICAL PROMISES

LOTS OF PROMISES WERE HELD

AND IN OSTEND, A SOLUTION IS STILL ON THE HORIZON