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The Big Picture for Local NewsWhat the research says about the role of journalism in communitiesJesse HolcombAssociate Director of Journalism Research, Pew Research Center
May 1, 2023 2www.pewresearch.org
Peaks, valleys and plateaus: Tech trends shaping the news
environment
May 1, 2023 3www.pewresearch.org
Big shifts in devices people use to access information
May 1, 2023 4www.pewresearch.org
Coincides with a shift in the services they use
May 1, 2023 5www.pewresearch.org
Most have pay TV, though some are cutting the cord
May 1, 2023 6www.pewresearch.org
A news-saturated public
May 1, 2023 7www.pewresearch.org
Strong interest in news, including local
May 1, 2023 8www.pewresearch.org
Topical interest in community issues
May 1, 2023 9www.pewresearch.org
Pathways to the news largely screen-driven
May 1, 2023 10www.pewresearch.org
About four-in-ten Americans often get news online, but TV still commands the largest reach
May 1, 2023 11www.pewresearch.org
Social media’s sharp rise as a prominent pathway to news
May 1, 2023 12www.pewresearch.org
News watchers overwhelmingly still prefer television, while readers have migrated to the web
May 1, 2023 13www.pewresearch.org
Americans are quickly migrating to mobile
May 1, 2023 14www.pewresearch.org
Economic pressures continue for publishers
May 1, 2023 15www.pewresearch.org
The troubled state of newspapers
May 1, 2023 16www.pewresearch.org
Sharpest declines in newsroom workforce since 2009
39%Percent decline of
newsroom staff 1994-2014, according to ASNE
Fewer communities with a Washington correspondent
05/01/23 17
May 1, 2023 18www.pewresearch.org
TV: Revenue is strong …
May 1, 2023 19www.pewresearch.org
… but audience disruption may lie ahead
May 1, 2023 20www.pewresearch.org
TV station consolidation continues
In 2014, 171 TV stations changed hands to the tune of $5 billion.
May 1, 2023 21www.pewresearch.org
Digital advertising a growing business, but unevenly distributed
May 1, 2023 22www.pewresearch.org
Digital publishers are beginning to replace legacy
•2009: 31 journalists at digital publishers were credentialed in DC to cover Congress (i.e., Huffington Post)•2014: 133 journalists at digital publishers (including MinnPost, CT Mirror)•Recent arrivals include Texas Tribune, Daily Beast, Vox Media
•Newspaper reporters on the Hill went from more than 800 in the 1990s to 576 in 2014
May 1, 2023 23www.pewresearch.org
Public attitudes: the trust and approval deficit
May 1, 2023 24www.pewresearch.org
Low marks for national news media
May 1, 2023 25www.pewresearch.org
Trust is higher for news orgs than for social media
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Majority think the local news media does at least a fair job of keeping them informed of local news
Where are the opportunities in this landscape?
• Audience is increasingly mobile and social• News interest in local issues remains strong• Incumbents hold market share, but weakening
fundamentals• Critical information gaps emerging
May 1, 2023 27www.pewresearch.org
The Big Picture for Local NewsWhat the research says about the role of journalism in communitiesJesse HolcombAssociate Director of Journalism Research, Pew Research Center
