1.The Digital Newsroom Threat or Opportunity?

2. A presentation put together by LauraStack, Emily Childs and Jacobo MansoIn this presentation we will: Review what a digital newsroom consists of and why it isnecessary Look in depth at some examples of opportunities offeredby the digital newsroom Investigate certain threats that are presented by the digitalnewsroom Evaluate whether the digital newsroom is in fact anopportunity or a threat using appropriate data andresources 3. In 2009, around 75% of internet users lookedfor news online 1 The online revolution is like a train journey without a destination. As soon as one paper arrives at a station that had once appeared to be a terminus, another title has built a new line and sped onwards. Roy Greenslade, The Guardian2By ~dgies 4. More than a quarter of internet users wentonline via their mobile phone last year1UK web users are accustomedto getting factual content freeonline. But their willingness topay for mobile apps that delivervalue and convenience offershope eMarketer1By Caribb 5. The Converged Newsdesk Al JazeeraBy Paul Keller"The biggest issue we face is serving a growing market across the globe. Integration helps us pursue this aim, providing us with astructure that makes best use of our resources. Will Lewis, Editor of The Telegraph2 6. The Telegraph The Digital Newsroom The Financial Times By Antony MayfieldThe future of newsgathering and newsdelivery is tied to thescreen RoyGreenslade, The Guardian2By Adam Tinworth 7. "The big question is... how do we createenough content [for the website] and still keep the print editionfresh in the morning?Michael Williams, Editor of The Wall StreetJournal Europe3 By S Falkow 8. Readers can searchNews around the clockwhole website for desired informationNews round-up Template used for rapidfor those pushed deliveryPersonalisedfor time services provided for convenienceNewssorted byAlerts sentcountryto mobiles for optimum speed and efficiencyNews sortedby subjectNewsVideo and audio alreadyavailable for filtered soadded depth or By jystewartreaderentertainment doesnthave toReader can Reader can http://digitalnewsroomgroStories can be printedshare views share stories for those who prefer to Reader can up.wordpress.com/2011/10/with others with friends choose how 29/news-around-the-clock/look at paper thanmuch depth inscreen content 9. Web capacity and multi- platform journalismThere is much more fulfilment involved in writing a developingstory when you discover that there is no longer any need to cut it toribbons to fit a space. Roy Greenslade, The Guardian2 http://soundcloud.com/erch ilds/digital-newsroom- capacity-and/s-w2j5PBy Sweetie187 10. Multi-skilled JournalistsIntegration isabout thecreation of a newjournalistic culture,a method ofworking thatreflects both thetechnologicalpossibilities andthe demands of awised up,By banlon1964increasingly media-savvy public. RoyGreenslade, thehttp://digitalnewsroomgroup.wordpress.com/2Guardian2 011/10/30/multi-skilled-journalists/ 11. Social MediaThe news industry has movedfrom a world where membersof the public needed the newsindustry for information, to onewhere they can access andproduce it themselves PaulBradshaw, Online Journalismblog4 http://digitalnewsroomgroup.wBy ordpress.com/2011/10/29/social- media/sulamith.sallmann 12. Job competition and Job cutsOne of digitaltransmissionsgreatest benefits isthat it allows for themerging of staff ondaily and Sundaytitles in a way thatproved unachievable20 years ago. Somecall it anotherwonder of the web;By Roger Blackwellothers call it job cutsunder a digitalAs revenues in circulation and advertising fall, organisationscloak. Royare having to axe jobs that overlap between print and online.Greenslade, TheTherefore, jobs in news output specific to one platform willGuardian2be cut in favour for multi-media platform output. http://digitalnewsroomgroup.wordpress.com/ 2011/10/29/job-competition-and-job-cuts/ 13. Risk of libel with user-generated contentConsumer-generated contentwas also on theeditors mindsasthey are acutelyaware that "lettinggo" [andencouragingconsumercommentary online]could be a recipe forlibel Market wire3By most uncoolWith a growing popularity of citizen journalism and readercomment, comes an increase in the chance of being sued forhttp://digitalnewsroodefamation. A person claiming libel may sue the writer, mgroup.wordpress.cwebsite, and web server, and each publication is treated as a om/2011/11/01/risk-of-libel-with-consumer-separate case.generated-content/ 14. Quality of Online JournalismWith a change in newsroomroles, some employees mighthave seen their workloadincrease, being forced towork across the variousplatforms without adequatetraining or an increase insalary. There is also theconcern that convergedplatforms make for lesspersonalised coverage. By GDS Infographics You send a TV reporter who knocks out a radio http://digitalnewsroo report the radio people dont get their own four- mgroup.wordpress.co star service. Thats the worry. Quoted in Press m/2011/11/01/the- quality-of-online-Gazette5 journalism/ 15. A Competitive MarketWe have an informationoverload, and as mostcontent is free, readers cango to a competitor in asingle click if they didnt findwhat they were looking for. http://digitalnewsroomgro up.wordpress.com/2011/11/ 01/a-competitive-market/ By kenudigitYou dont own the platform. You own a small part of it your ownwebsiteThis is a very different market and news organisations are noteven close to being dominant players. Paul Bradshaw, Online JournalismBlog8 16. How successful is digital?In this section, we will look at a selection of dataprovided by Johnston Press and local newspapers inorder to determine the success of digital journalism.Johnston Press is the UKs second largest regionalnewspaper group and the owner of 300 newspapertitles.In 2006, the Guardian published a report detailing achange in the way Johnston Press was organising itsnewsrooms. 17. Media business: Johnston rolls out 70 digitalnewsrooms: 20 daily titles and 50 offices go multi-media:Journalists to file video reports for websites6Johnston Press will trial the new-There will be a new structure for thelook newsroom at the Lancashire 50 journalists working at the LEP,Evening Post in Preston. It hopes which allows them to file videoto complete the renovation of all reports for streaming on theother offices by June 2007. newspapers website. In addition, Arevamped news editing operationcoordinates rolling news coverageacross the internet, mobile phonesand newspaper. Dan Milmo, TheGuardian6 Johnston Press Report 2010 18. Delivering what our audiences want7 Johnston Press say the way in which their audience chooses to access news is continuing to change. This includes a greater demand for mobile services. 5000 people are using the iPhone application Scotsman.com to access news on their mobiles. Johnston Press Report 2010Johnston Press Report 2010 Johnston Press Report 2010 19. Digital Revenue"Hopefully, it will have an effect on ouraudience and increase our revenuesbecause we will be selling advertisingto a greater audience reach. TimBowdler, Chief Executive of JohnstonPress6 Johnston Press Report 2010Johnston Press Report 2010 20. Newspaper readership vs.website usersThe success of thewebsites dependson the journalistscommitment to itsquality of content,depth of coverageand speed ofupdates. 21. Is the Digital Newsrooma threat or anopportunity?http://digitalnewsroomgroup.wordpress.com/2011/11/01/conclusion/ 22. 1Sources eMarketer. (2010) MarketResearch.com: UK Digital News and Information Convergence. M2 PressWire[online]. Available at: http://www.lexisnexis.com/uk/nexis.2Greenslade, R. (2008) The digital challenge. The Guardian [online]. Available at:http://www.guardian.co.uk/media/2008/jan/07/pressandpublishing.digitalmedia.3Anon. (2006) UK Editors Grapple With Multiplicity of News Sources in Changing NewsroomEnvironments; Is a Print Background Enough to Lead the Digital Media Revolution? Market Wire [online].Available at: http://www.lexisnexis.com/uk/nexis.4 Bradshaw,P. (2007) A model for the 21st century newsroom pt2: Distributed Journalism. OnlineJournalism Blog A conversation [online]. Available at: http://onlinejournalismblog.com/2007/10/02/a-model-for-the-21st-century-newsroom-pt2-distributed-journalism/.5 Anon.(2007) Frontline unaffected by the switch to multimedia. PressGazette Journalism Today [online].Available at: http://www.pressgazette.co.uk/story.asp?storycode=39231.6Milmo, D. (2006) Media business: Johnston rolls out 70 digital newsrooms: 20 daily titles and 50 officesgo multi-media: Journalists to file video reports for websites. The Guardian (London) - Final Edition [online].Available at: http://www.lexisnexis.com/uk/nexis.7 Anon. (2010) Annual Report and Accounts 2010. Johnston Press plc: pp. 5.8 Bradshaw,P. (2008) Making money from journalism: new media business models (A model for the 21stcentury newsroom pt5). Online Journalism Blog A conversation [online]. Available at:http://onlinejournalismblog.com/2008/01/28/making-money-from-journalism-new-media-business-models-a-model-for-the-21st-century-newsroom-pt5/. 23. Images and DataSlides 3-18Flickr [online]. Available at:http://www.flickr.com/search/?q=&l=cc&ct=0&mt=all&adv=1Slides 20-22Annual Report and Accounts 2010. Johnston Press plc: pp.front, 2, 8, 14, 17.Slide 23Lancashire Evening Post [online]. Available at:http://www.lep2.co.uk/mediainfo/category/preston/